How Lady’s Choice Lure Shoppers with its Freebie Marketing Gimmick?

Lady’s Choice recently launched its newest freebie marketing gimmick. The brand is giving away cool back-to-school collectibles for kids.

Do you still remember the feeling whenever you received a free item from a certain brand during your childhood days? Exciting isn’t it? Knowing the happiness brings by on-pack gifts more likely inspired Lady’s Choice brand to implement this marketing strategy.

Lady’s Choice Back -to- School Collectibles

A few months from now, schools will officially open. Thus, it is the perfect season for businesses to run a back-to-school promotion. According to research conducted in 2017, shoppers spend much during the back-to-school season. Moreover, aside from Christmas, it is considered to be one of the biggest shopping holidays.

Listed below are some of the free on-pack gift collectibles for kids offered by Lady’s Choice.

 

Free Custom Drink Tumblers

 

With every purchase of 470 ml Lady’s Choice spread, shoppers will get this cool tumbler with a toy car design. The design is very suitable for young ones. Moreover, getting a GWP tumbler means getting more out f their money.

 

There is also a variation of tumblers suitable for little girls. Having a cute unicorn design, kids would definitely love this stylish tumbler. The colors pop which is why we were able to spot these unicorn stainless drinking flask.

 

Custom Pencil Case

Back-to-school accessories would not be complete without a new school bag. The brand is also offering a pencil case with a pencil and badge. Contrived with toy car designs, it is good to partner with the brand’s tumbler giveaway.

 

Why This Freebie Gimmick Works?

Admit it or not, you as an adult also get attracted to these kinds of collectibles. Whether you are giving them to your kids or keep them for your personal collection, these items are absolutely too adorable to ignore.

This freebie strategy has a powerful appeal that tempts buyers to collect all the in-pack gifts offered by the brand. As a result, it makes shoppers watch out for the brand’s next on-pack marketing campaign. And who does not want to get free items with every purchase?

 

Furthermore, these timely pieces of merchandise allow the brand to effectively push the sale of Lady’s Choice products. Thus, it helps increase sales and profitability. Implementing such promotion boosts the brand’s awareness and visibility.

 

Why are Freebies Appealing to Buyers?

Freebie marketing is a smart way of advertising. Whether you are promoting a product or a service, utilizing this kind of advertisement is indeed infallible.

Obviously, people immediately get hooked on different promos they are seeing in the market. There is a science behind people’s addiction to freebies.  In the book, “Predictably Irrational,” Dan Ariely explains that people change their behavioral patterns and more willing to comply whenever there is a free item or service offered. Shoppers love the free item when they find it useful for them.

In addition, the word “FREE” triggers customers to check on the product. They are expecting that they will be getting something at less cost or absolutely for free. Who doesn’t want to receive something without spending? Apparently, most shoppers have this kind of mindset- purchasing new products with no cash-out. Hence, freebies are very effective in pursuing such kinds of customers.

Another reason why buyers are fond of freebies is that they feel special and entitled for qualifying for the free gift. Customers assumed that they somehow earned it. Thus, they feel good towards the brand that creates the offer, leading them to do business with the brand.

It is true that customers don’t expect much from free offers, but they still grab such opportunities for they think that there is nothing to lose, so why not give it a try? It creates a positive impression if the free offers exceed their expectations.  As a result, customers trust the brand even more and they are more willing to buy their products and services.

 

In a Nutshell…

There are a lot of freebie gimmicks done by different brands. But what we love about Lady’s Choice product promotion is that it offers very timely merchandise. In addition, the designs of the free items can easily grab the attention of the shoppers. Moreover, they are definitely very useful and appealing.

Points for improvement? While plastic packaging is cost-effective and ideal for short runs, it might not be doing a good job protecting the product. We also feel that this is not very eco-friendly as far as the material is concerned.

We suggest experimenting with different sturdier and greener options. Kraft packaging and corrugated cardboard are inexpensive choices. They also allow for great customization.

Using container premium is also another option. This is where a brand offers a free container as a gift and oftentimes, the container is also being utilized as packaging.

 

ODM Services

Equipped with years of experience, ODM is one of the most trusted manufacturers in Asia. We have been designing branded packaging for over a decade now. In addition, we pride ourselves to be one of the most trusted producers of custom promotional giveaways and personalized promotional products.

 

Did you find Lady’s Choice freebie marketing campaign an inspirational one? If yes, connect with us! Together with our product designers, we will design the promotional merchandise that perfectly suits your brand. Contact us today to learn more about our high-quality services offered.

Check more freebie ideas on the next blogs:

Additional Freebie Ideas

Check out Alaska brand cool branded giveaway ideas. Find out how it works along with Biokips for its product promotion.

Truly, Alaska has a lot of brilliant marketing ideas. Discover the advantages that in-pack premium brings to the brand.

Find out here how Glucovita kicked in their marketing campaign. Learn how to advertise your product using storage jars.

Here’s a practical on-pack gift by Knorr. Read here how it is different from the other on-pack promotion available in the market,

Whisper is giving away dainty Hello Kitty coasters as its giveaway items. Find out how the brand makes noise in the market.

Here’s an easy way to get instant access to our promotional products offered. Just scan the QR code and you are good to go!