Branded promotional products

How Does Budweiser Celebrate TET With Holiday Beer Gifts?

The Tet holiday in Vietnam is definitely one of the most awaited celebrations for all drinks businesses in the country. It’s simply because this holiday means festivity and merrymaking. Therefore, they ensure that all their holiday beer gifts and drinks merchandise are all set before the celebration.

Talking about beer merchandise, our team came across Budwesier’s Tet promotion in collaboration with Nha Minh Restaurant.

Budweiser is an American lager brewed since 1876 using a blend of U.S. and European hops and a combination of barley malts and rice. Anheuser-Busch launched Budweiser in Vietnam in 2008 through an import and distribution agreement with the GANNON Distribution Company.

How to Claim Budweiser’s Holiday Beer Gifts?

As mentioned, this offer was available in Nhà Mình restaurant in Vietnam. Customers had the chance to win any of these limited edition gifts upon purchasing six bottles of Budweiser beer.

The gifts include a red Budweiser envelope, a custom travel bag and a box of 3 Budweiser canned beers.

3 Ways These Holiday Beer Gifts Boost Busweiser’s Tet Promo

1. The gifts are practical.

The usability of these custom promotional gifts urged customers to buy more Budweiser beers. The red envelope is indeed very relevant to the occasion. Typically during Tet, the elderly give their kids “lucky money” covered in a lovely red envelope to compliment them for being a year older.

Likewise, the travel bag is another holiday gift idea that customers love. A Travel bag is undoubtedly a must-have as the celebration allows people to travel and return to their homes to spend time with their families.

Furthermore, the box of 3 canned beers is something that beer lovers will definitely love. Since most people enjoy drinking during the celebration, this gift is indeed perfect for the Tet holiday.

2. The items are customised with the brand logo. 

These holiday beer gifts are perfect souvenirs for people who are a fan of Budweiser. Moreover, these items appealed to customers fond of collecting drink brands’ merchandise.

Similarly, these custom beer merchandise are perfect memorabilia for tourists who visit the country to celebrate the holiday.

3. Easy way to win the gifts.

Hassle-free, customers are easily encouraged to join the promotion. By simply being 6 bottles of beer, they already had the chance to win the branded items. For diners in a group of 6, the promo mechanic is just an easy-peasy.

Having the chance to get free merchandise whilst enjoying their drinks is absolutely a great deal for Budweiser and Nhà Mình customers.

What Made this Tet Holiday Promo More Exciting?

1. Striking Outdoor Display

With its impressive and outstanding design, people can easily recognise Budweiser’s LED display from afar. It is undeniably striking and very visible at night. The holiday beer gifts are also promoted on display, providing diners and passersby further details about the special offer.

Likewise, the restaurant’s outdoor signage is equally eye-catching, inviting customers and tourists to dine with them.

2. Live Band Performace

Inviting a band to play live is a common strategy for bars and restos to get more customers. With that, Nhà Mình collaborated with Nomane band, a popular band in Vietnam, to play for its customers. The one-night live performance was held last January 3, 2023.

This marketing gig invites more customers to hop into their place, buy beers and win Budweiser’s holiday beer gifts.

More of Budweiser’s exciting beer marketing:

In this campaign, Budweiser gave its customers a free cooler box. Shoppers can get this free item by simply buying 24 cans of Budweiser 330 ml.

Packed in a luxury packaging box that reflects rich branding, this beer promotion idea certainly caught the attention of shoppers right off the bat.

A video integrated on a fridge, Budweiser absolutely created a buzz in the market with its futuristic POS display idea.

Aside from its exceptional store display, the exciting contest prize makes Budweiser promotion a hit in the market. Check out this campaign below.

Budweiser, in partnership with FIFA, released a limited-edition thermal-sensitive tumbler that customers can get as an on-pack gift! Read more in the blog below:

Closing Thoughts

Getting inspiration from pioneer names in the drinks industry can be a great help to create a competitive edge in the market. Indeed, it is one of the most practical pieces of advice we could give for brands new in the industry.

With that said, we bet Budweiser’s Tet holiday marketing is a perfect example an effective beer marketing. Budweiser is an established company in the industry. Therefore, there is no doubt why its beer marketing campaign ideas always click on its audience.

The brewing industry is a large and competitive industry. For almost two decades, we’ve partnered with local and international drinks companies to develop exceptional promotional items for their business. Check out these unique brands and the services we provide from them. 

What Can ODM Offer?

Established in 2003, ODM has helped hundreds of companies all over the globe to design and produce exceptional and budget-friendly promotional product ideas. Our designers from Mindsparkz work closely with the team to ensure we meet our client’s needs.

From product brainstorming to manufacturing quality innovative promotional merchandise such as branded corporate giveaways, promotional cutlery sets, custom-printed ice bucketssummer promotional giftspromotional drinking glasses, and branded promotional gifts to first-rate POS display units, our team are here to guide you through the process. Feel free to send us an email to receive a quote.

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