Cosmetic bags as GWP promo gift again? Lancome recently had this promotion where customers could get free cosmetic bags when they buy a bundle of cosmetics.
Lancome Promo Gift
Countless of beauty brands have been incorporating cosmetic bags as their promo gifts. Despite it appearing to be repetitive, it has proven to be effective at raising sales. This is because cosmetic bags is a great tool to organise makeup and beauty product. A multi-purpose and handy bag to keep other things tidy, such as hair accessories. In particular, this promo from Lancome is especially attractive as it came in a set, which helps add value to the promotion.
Here are a few reasons why the Lancome cosmetic bags promotion is sucessful:
Product Packaging
The comestic bag is very visuallyy appealing due to the use of the bold gold colour. The stylish design makes the bag more attractive to customers. Thus, customers will use the promotional bag more often, maximizing the impact of the GWP.
Practicality
Cosmetic bags are a high utility item. Consumers would use them to organise and store their makeup on a daily basis. Hence, it also promotes impulse purchases as customers would buy the bundle in order to get the cosmetic bag set.
Other brands that gave away cosmetic bags in their promotions…
- Limited Edition Cosmetic Bag with Olay Purchase
- Dove GWP Cosmetic Bag
- Promotional Gift- Make Up Case by Estee Lauder
- Promo Make up Case by Lancome
- Lancome Microfiber Travel Pouch
Other related posts…
- Real Simple Promo Brush Set
- Promo Hair Brush with Massage Function
- CNY Gift – Cosmetic Pouch
- Promotional Gift- Silver Girl Bag by Bourgeois
- Kellogg’s Special K – Promo Lipstick
- Free Toiletry Bag for Adidas Women
- Clarins Skin Care GWP Promotion
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Frequently Asked Questions:
What are the benefits of using gift with purchase?
Gift with purchases help to add brand value. The purpose of a gift-with-purchase is to provide more value to your customer. It also boosts conversion as if customers feel there is more value in the purchase they're more likely to convert.
What are some other GWP ideas for the beauty industry?
Makeup pouches, brushes, travel kits, tote bags.
