Cafe Marketing Ideas: Custom Table Napkins Plus Coffee Merchandise

One of the most important aspects of marketing for any company in the service sector is to brand its products to expose them to the public. This will enable brands to expand their visibility which will mean that the public will be more aware of who we are and what we provide.

Napkins and cutlery are the most common products that can be branded in cafés. Customers will use these items every time they come into our cafes. Thus, branding these products will enable them to remember the brands.

For instance, let’s talk about branding some table napkins for coffee shops.

 

How does branding products as a marketing strategy enable companies to raise brand awareness and revenues?

If cafes don’t invest as much in marketing properly, they will not be able to gain as many clients as possible as they will always head to their close rivals. There are many ways that they could attract these customers to their business using customised table napkins.

It is wise to add their logo on the napkin that their customers used. This will help them introduce their business to their customers, especially new diners.

In a later stage, they could start providing some giveaways or promotional products as part of their marketing campaign, which will create stronger bonds between customers and businesses. In cafés, clients expect a very efficient service with quick deliveries and hygiene to be top.

When we heard table napkins or tissue, it will always associated with caddies. So take a look at these custom caddies from different restaurants and cafes we visited:

Aside from the inviting ambience and savoury dishes, Oldish’s creative tissue box placed on their tabletop got us more interested in the place.

 

For their recent campaign, Nestea has opted for a custom-printed promotional napkin holder. High-utility and versatile, we believe this is a good example of a simple yet effective marketing strategy that could help influence customers’ purchasing behaviour.

 

Our team spots a custom napkin holder at a known bar in Asia. This is part of Heineken’s campaign to strengthen its domain over Asian countries.

 

Check out these cafe merchandise from ODM:

Whether you’re a coffee brand owner or a cafe manager, these unique and hot promotional ideas can take your coffee marketing to the next level! Highly customisable, these products would be perfect for adding to your company branding.

 

In Conclusion

If cafes don’t throw out their brand names to the public, only a few people will know what their businesses are and why they are different. Indeed, revenues will come through the efficient use of our marketing campaign, including promotional strategies.

 

How Can ODM Help?

We help brands manufacture promotional products such as branded office merchandise, swag for conferences, custom marketing gifts, promotional gift packs, and gift with purchase merchandise. Apart from these, we also create POS displays such as POS video displays, interactive POS displays, and freestanding display units.

If you are interested in any of these services and products mentioned above, don’t hesitate to reach out!  Through creative ideas, innovation & sheer determination, we’re here to help your business blast off!

 

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