Gillette is a brand that is owned by Procter & Gamble. The brand has gained reputation amongst the segment of men due to its safety releases of razors and other personal care products. Additionally, it has also started to grow within the women segment through the introduction of the Venus product line. Throughout the years, it has also become famous through the introduction of different marketing strategies such as promo gifts. In this occasion they have offered clients with an amazing gift set which includes a shaving cream, a razor and an after shave as seen in the picture below.
Promo gift by Gillette – Gift Set
Is this promo gift effective?
Introducing promo gift is always an excellent marketing strategy to attract new customers. It is also great to retain existing ones as they will feel valued and cared for. Additionally, it presents another opportunity to show some of your products and their usage. For instance, within this promo gift, Gillette is offering a gift set which include some of their grooming products like shaving cream.
However, is this promotional campaign effective? We feel that the chances of customers remembering the promotional campaign once their shaving cream is finished is relatively low which isn’t an effective way of introducing a new product.
What Gillette could do is to put these products together with something that customer can use for a long term. Some examples include pouches, a keying or a towel. Branding these product is such an inexpensive way of boosting your brand awareness.
By doing this, you are also communicating your message to the public. A good quality promo gift is a practical way of doing this as it includes more than one product your brand sells. If your customers really finds it necessary in their daily life, they will come back to purchase more.
Introducing promo gift, giveaway or gift with purchase will improve your customer relationships and make them believe that you really care for them. Simple and low cost products can really make a different in your business direction.
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Frequently asked questions:
How does gift with purchase boost sales?
Studies show that positive emotions toward a brand or seller have a great influence on decisions to buy and consumer loyalty. Creating a reward system triggers an emotional response in the buyer.
What type of items should be used in a promo gift pack?
We recommend that you use items that can be paired well with the product you are selling. For example, our foldable cup holder could be paired well with a company that sells drinks. However, the most important thing is to ensure that your promotional gifts does not impede your profit margin.
How to make promotional gifts profitable?
The key to making gift-with-purchase incentives worthwhile to your bottom line is to offer something of value to your customers that doesn’t cost you a lot. Consider W3 Solutions’ Road Warrior gift-with-purchase program as an example. This program allows sellers to give a year of free roadside assistance with purchase, a value of more than $100, for a very low cost to the retailer.
