Categories: Promotional Products

Retail Dump Bins with Choices: Practical On-Pack Gift Vs. Price Discount

Among options of retail displays, dump bins are not always the first choice for retailers. The display is usually used to dump unwanted merchandise. On the other hand, we believe that with only minor adjustments, dump bins can turn into a golden bishop in every retail space. In this blog, we will talk about this retail dump bin from Louis Auvergne and see how the brand combined other marketing strategies to stimulate excitement in-store!

Retail Dump Bins

 

This exclusive retail display immediately caught our attention during our trip to France. Have a closer look at Louis Auvergne’s promotional dump bins to spot two valuable options: on-pack gifts and price discounts given at the same point-of-sale display! As a customer, what would you choose?

 

Picking Up Your Own Deal: What’s In The Bin?

A promotional dump bin typically comes with the assumption of containing discounted or promotional items, which can catch customers’ attention from the very first moment. By offering different offers, they are likely to linger at the bin longer.

It is believed that the longer customers stay in the shopping area, the higher percentage that they will purchase more! Hence, the bin plays such an essential role in increasing the basket size of their customers.

Retail Dump Bins

 

  • Sausage Knife – A Practical Promotional Gift

The first promotion with an orange sticker offered a sausage knife included in the product package. What makes this promotional gift offer look appealing is the custom branded merchandise that comes with it. Having a knife as GWP merchandise was a clever choice for Louis Auvergne, especially for its main product — sausage.

Sausage knives have a high perceived value in the eyes of consumers as they can be utilized on many occasions. With the price remaining the same coming with such a handy tool, the products are likely to draw attention from shoppers as they are placed in the dump bin display.

The bin boosts shoppers’ curiosity as they are assumed to contain valuable and discounted items on them.

 

Here are more on-pack giveaways that we can suggest for this kind of in-store promotion:

1. Wood Fiber Cutting Board

What’s an excellent knife without a top-quality cutting board? This kitchen promo item can be a fantastic complimentary gift with purchase as it comes with a number of marketing advantages and branding opportunities. It can also come in different shapes and sizes, just right for a branded on-pack promotion.

 

2. Custom Ceramic Knife

Looking for a promotional product idea that comes with purpose and style? Check out this custom ceramic knife! Highly customizable and practical to have, this will certainly garner the attention and admiration of your target audiences.

 

3. Customized Cheese Board

Sausage and cheese are better together! Why not attract your customers further with this customized cheese board? As opposed to the usual charcuterie, this one is smaller and is thus, ideal for individual use. Consequently, this ensures longer exposure for your brand as well as an improved customer experience.

 

4. Custom Cheese Knife Set

Another remarkable premium corporate gift, this custom cheese knife set will definitely boost your in-store retail marketing! This set consists of a cheese fork, flat cheese knife, narrow plain knife, and small spade knife. How great is that?

 

  • Price Discount – A Good Deal for Customers

The other on-pack offer with a yellow sticker gave customers a price discount.  Discounting is one of the pricing strategies that are strongly convincing to the end buyers. Some of the goals of discounted pricing strategy are to get maximum customer traffic, remove old inventory from your store and increase retail sales.

With the same product, the offer provides the best price at the moment – such an attractive price that every customer would have to stop for it!

Retail Dump Bins

 

A similar case was spotted from the brand Bear Hug Volka, as they also promoted both gifts with purchase and price discount on their Volka infusion. Customers can choose between a set of 2 Volka bottles at a discounted price or a gift box with a branded cocktail shaker as the GWP.

 

Closing Thoughts,

So, what do you think will be more winning in the market between the two striking offers? Our team definitely finds this in-store promotion idea buzzworthy with its clever promotional strategies. It just showcases how powerful retail dump bins are in engaging with customers and making special promotions stand out. What Louis Auvergne has done is undoubtedly an excellent inspiration for coming up with such brilliant sales boosters and driving more retail sales for other brands!

 

How Can ODM Help?

Are you a business that seeks to promote your products through advertising displays and customized marketing strategies? If so, then do not hesitate to get in touch with ODM!

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with simple yet effective in-store advertising ideas. Our team can help you design and create an advertising tool suitable for your promotional needs. We also provide brainstorming services for the best marketing strategies that fit just right in any business! We would be happy to work with you!

Here are more interesting blogs for you to have a deeper insight into POS Displays and other promotional products.

 

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