On-Pack Promotions :
Bottle Neckers
On-Pack Promotions
In the realm of gifts-with-purchase and promotional merchandise, on-pack promotions have been a favorite with companies in the retail market.
On-pack promotions is very popular promotional strategy used for fast moving consumer goods, such as cereal boxes, wine, and toothpaste.
On-pack promotion is one of the most convenient way to promote your brand, as it is easily identified by customers when the promotion is incorporated onto the packaging. This is also a great strategy for marketing managers who want their brand their stand out from competitors in the retail environment.
Promotions can come in the form of discounts (e.g. 10% off) , premiums (e.g. includes 10% more) or even physical gifts (e.g. free food container)
When selling your product in the retail market, there is minimal personal selling for products that are on the shelf. On-pack promotions adds an extra value to your products and helps with enticing impulse purchases.
Wind manufacturers have been great at incorporating sales strategies onto their products. This includes integrating it onto the wine bottles with minimal cost and optimal results. When considering the gift that comes with the purchase, the brand has to decide a secondary product that complements their core product.
For this project we’ve created branded & reusable silicone bottle stoppers that can be used to preserve their wine bottles. This is then prompted with an on-pack promotion by installing it as a bottle necker that comes with the purchase.
This shows a great connection between both products and adds value to customers in the buying process. ‘
Here are some interesting On-Pack Promotions case studies :
1. Colgate Marketing Campaign enlists Hello Kitty
Colgate is well known for their marketing campaign. Previously, they offered a Limited Edition “Sponge Bob” Mug in Singapore in order to help drive sales for their maximum cavity protection toothpaste. Another marketing campaign that they carried out was a Hello Kitty mug in Zhuhai, China.
2. Marketing Drinks : 3 Wine Promotional Products for On Pack Promotions
How often do we finish an entire bottle of wine in one day? How can we leverage the fact that wine oxidises to build customer and brand relationship? Here are some examples of wine promotional products and the benefits of using them in on-pack promotions!
3. ON-PACK LOGO DRINKING GLASS – 4 MISTAKES TO AVOID
Drinking glasses are among the most widely used on-pack promotional gifts by many alcoholic beverage company. Investing in a high-quality logo drinking glass allows them to gain brand exposure beyond shop floors. This is why Trooper, a British beer brand, and Cinzano are currently offering on-pack custom promotional glass.
How often do we finish an entire bottle of wine in one day? How can we leverage the fact that wine oxidises to build customer and brand relationship? Here are some examples of wine promotional products and the benefits of using them in on-pack promotions!
4.WHY YOU SHOULD USE A PROMOTIONAL FOLDABLE BACKPACK
Looking for fresh marketing ideas to promote your brand? Then, a promotional foldable backpack may be what you need. Because these bags are flexible and practical, they can be used for just about any industry.
5. HOW TO BOOST YOUR SALES WITH AN ON PACK BOTTLE NECKER
Delheim’s bottles of rosé currently come with a beautiful on pack bottle necker which is made with a pink ribbon. This ingenious wine packaging is enhancing Delheim’s marketing strategy. It will make the client smile, and will have plenty of other benefits. Let’s see why in this article.
What is on-pack promotions?
On-pack promotion is one of the most convenient way to promote your brand, as it is easily identified by customers when the promotion is incorporated onto the packaging.
Why is on-pack promotion important?
It is a great strategy for marketing managers who want their brand to stand out from competitors in the retail environment. They target audience and drive sales.