Bacardi had this special promotion at the Australia and New Zealand airports during the Rugby World Cup period. When customers buy 2 bottles of 42BelowLand Vodka, they could get a cocktail shaker in the shape of Rugby ball.
We thought this was a perfect promo gift for the occasion. The gift would be so eye-catching thus attracting customers into the store. Since it was custom made, it raised the perceived value of the promotion, indirectly increasing sales. Not only being a unique and funky gift, it would also be functional during parties or gatherings. Be creative on the design of promotional gifts to surprise your customers. They would definitely remember your brand for that.
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