Licensed Merchandise
What are licensed merchandise?
One thing that comes to mind when marketing managers co-brand with other established franchise – is the licensed merchandise. In ODM, we have had a lot of credentials working with clients who are sourcing for product ideas for their campaign.
Brands use this strategy of having a collaboration with a more established brand so that they can leverage on their customer base. There has been a lot of retail businesses co-branding with popular franchises like games, movies and characters.
This is because brands recognize how effective it is to associate their brands with those that are powerful and have an establish target market that suits their business.
Brands do this by initiating a licensed agreement with the partner brand to establish the terms of using their brand name.
Examples are brands like McDonalds’ x Hello Kitty Toys and Miniso x Marvel.
How can ODM help?
The ODM Group can help facilitate the design and manufacturing of the products that your brand needs. Marketing campaigns often requires brands to invest in promotional merchandise and services. We dedicate our work to ensure that your investment yields proper results.
If you would like to learn more about working with us, contact us or send us a detailed quote on your next project. Alternatively you can also read our online magazine for more interesting case studies on marketing concepts and promotional products.
Here are some interesting blogs on Licensed Merchandise :
1. LICENSED CHARACTER : MASHIMARO
Mashimaro, otherwise known in Korea as the “bizarre rabbit”, has become quite a phenomenon in recent years in Asia. He began as the main character of a series of flash animations on the net and can now be found on just about any type of promotional merchandise. Mashimaro is no regular cute licensed character. Contrarily to Miffy or Booto, he is portrayed as a fat and obnoxious little rabbit and this despite his innocent look. All this is of done with a lot of humor though!
2. Licensed Product – Characters from Tobyhk Workshop
3. PROMOTIONAL GIFTS CASE STUDY: HELLO KITTY
Promotional bags are used habitually with all types of brands due to the all-encompassing nature of the product. Although, this particular blog focus will be on Hello Kittys use of promotional gifts, included with this bag purchase.
4. STAR WARS PROMOTIONAL MERCHANDISE FROM SUNINGS
In keeping with the ever growing hype for the imminent release of the new Star Wars, Sunings Hong Kong are offering Star Wars promotional merchandise as gift with purchases and purchase with purchase. Such promotion is to be expected for a franchise as big as Star Wars, and we have seen this before for the marketing of the Minions movie.
5. GWP France – The Simpsons School Stationery
Quick, one of the biggest chains of fast-food restaurant in France, is currently running a really cool promotional campaign by offering licensed characters promotional gifts from “The Simpsons” TV show!
6. PETRON TEAMS UP WITH AVENGERS FOR A CUSTOM TRAVEL MUG
Avengers End Game is one of the most awaited films to ever grace the silver screen. Therefore, brands would love to take part in this movie franchise’ success. In our case study today, we see Petron Fuels, a Philippine-based gas company collaborates with the Avengers brand to create their very own custom travel mug.
What are licensed merchandises?
Brands use this strategy of having a collaboration with a more established brand so that they can leverage on their customer base. There has been a lot of retail businesses co-branding with popular franchises like games, movies and characters. This is because brands recognize how effective it is to associate their brands with those that are powerful and have an establish target market that suits their business. Brands do this by initiating a licensed agreement with the partner brand to establish the terms of using their brand name. Examples are brands like McDonalds’ x Hello Kitty Toys and Miniso x Marvel.