FSDU2020-05-21T15:08:08+00:00
  • Free-Standing Display Unit (FSDU)

Free-Standing Display Unit (FSDU)

A free-standing display unit, also known as an FSDU can be essential in taking your product and brand to the next level. Much of the time an FSDU is what draws the customer in and represents your product and brand in the first instance.

ODM has a well-documented history of creating some of the market leading free-standing display units for clients in China and around the world. By investing in quality FSDU, you enable your brand to achieve fantastic brand exposure and the potential to dramatically increase sales.

In the alcohol industry, companies prefer to portray a premium image of the brand. This is because alcohol and other beverage items require a lot of branding to associate their taste/quality of the product. As you might know, products such as food and drinks have an intangible perception for the customer’s preferences.

Therefore, with that in mind we started with several concept arts that will replicate this image. We tried incorporating premium colors such as an anodized copper signage and gloss black finish.

The result is an awesome FSDU, attractive to the eyes and appealing to their target market. This premium FSDU is perfect for alcohol brands trying to capture the attention of adults who associate a good drink with the quality of the branding.

If you are interested in making your own FSDU, do not hesitate to contact us or send us a detailed quotation for your next project!

Below are some of our favourite FSDU case studies:

1. Kit Kat Duty Free Advertising: Unique Instore Display

Kit Kat recently advertised with this unique in store display at Qatar Airport in the Duty-Free Zone. Kit Kat is a chocolate biscuit bar, which was invented in England and is now produced by Nestlé. Such promotional set up is great to catch the eye of current or potential customers and to boost not only your sales but also your brand attention. If you need help with in-store FSDU, contact ODM.

Kit Kat Duty Free Advertising: Unique Instore Display

Kit Kat Duty Free Advertising: Unique Instore Display

2. Back To School In-Store Display by BIC

The French Pen company BIC, is now offering their pens through creative in-store displays. The creative in-store display contains pens in a school bus with the promotion, “win 10 pounds every 10 min.” Contact ODM to learn about how we can help you create a well-structured free-standing display unit.

Back To School In-Store Display by BIC

Back To School In-Store Display by BIC

3. Exciting POS Display for Beer – Used By Krusovice

Krusovice took centre-stage on the shop floor with their unique, eye-catching POS display for beer. As a drinks brand the main place you would like to see your product selling is large supermarkets – where they have the greatest chance of being seen by a potential customer. Contact ODM to know more about FSDU and other marketing tools.

Exciting POS Display for Beer – Used By Krusovice

Exciting POS Display for Beer – Used By Krusovice

4. In-Store Marketing: Milka’s Original POS Display

Milka is currently advertising with an original POS Display in China. They advertised with a similar POS Display in the Duty Free Zone Dubai a few weeks ago. Milka has realized that advertising with a POS Display is always a good way to gain a lot of attention and to increase the sale of your products. Many brands promote their products with POS Displays, that’s why you should think about an original design for your POS Display. If you need help with FSDU, feel free to Contact ODM.

In-Store Marketing Milka’s Original POS Display

In-Store Marketing Milka’s Original POS Display

5. Awesome In-Store Display by Nestle Frutips

Here we have a fantastic in-store display fabricated by Nestle for one of my personal go-to comfort gummies- Frutips, displayed in Zhuhai is very own Walmart branch. Contact ODM to know about how we can help develop an eye-catching and effective free-standing display unit.

Awesome In Store Display by Nestle Frutips

Awesome In Store Display by Nestle Frutips

6. Branded In Store Display in Danish Supermarket

Back in 1877 the first Barilla pasta was created in a small Italian pasta shop. Today the Italian pasta brand is a global player in the market, who still makes pasta with traditions kept from the old pasta shop. Regardless of this, the brand is still required to do in store display promotions. This allows current and potential customers to taste the old traditional pasta they make. To learn more about free-standing display units, Contact ODM

Branded In Store Display in Danish Supermarket

Branded In Store Display in Danish Supermarket

For inquiries, please reach us at the ODM Group for further details.

What is an FSDU?

A free-standing display unit, also known as an FSDU can be essential in taking your product and brand to the next level. Much of the time an FSDU is what draws the customer in and represents your product and brand in the first instance.

What can I get from FSDU?

FDUS allows to draw the attention and are appealing to their target market. This premium FSDU is perfect for alcohol brands trying to capture the attention of adults who associate a good drink with the quality of the branding.

Why FDUS are good for the drink industry?

In the alcohol industry, companies prefer to portray a premium image of the brand. This is because alcohol and other beverage items require a lot of branding to associate their taste/quality of the product. As you might know, products such as food and drinks have an intangible perception for the customer’s preferences.

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