How Vodafone Stood Out In-Store With A Creative Product Display

Vodafone, a pioneering technology communications company, has recently introduced this great addition to their products. With Curve, a smart GPS tracker, finding never looked this good. But aside from this innovative promotional product, how did Vodafone’s promotion stood out in the market? We have spotted this creative product display that showcases Curve in a unique perspective. So, let’s have a closer look!

 

The Product:

Curve | The Smart GPS Tracker From Vodafone

This new product idea from Vodafone allows users to keep in touch with their favorite things. Totally stylish and versatile, the smart GPS tracker can be attached to almost anything. Here are more awesome things about this smart tracker:

• The Curve is a smart tracker that allows you to track it in real-time via the Vodafone Smart App.
• It uses Bluetooth and Beep to Find, which makes it easier to find things close by.
• Personalize your experience by setting up your own Zones for Curve. Zones are the virtual boundaries around a location of your choice.
• It sends you an alert when it enters or leaves your chosen zones.
• The tracker can have up to 9 guests added to its profile in the Vodafone Smart App.
• You can choose different tracking modes to personalize how often you get alerts.
• Curve’s battery lasts for up to 7 days depending on usage and the tracking mode it’s set to.
• It has a smart Vodafone sim card, which updates your phone with location info, even if what you need to find is far away.

The Display:

Vodafone’s Creative Product Display

Attention-Grabbing Brand Color

The first thing we noticed about this creative product display is its attention-grabbing color. It reflects the brand’s electric red color, which is definitely compelling and recognizable even when you’re standing from afar. Not to mention that even though it comes with a strong color branding, the whole in-store product display is not too much to look at.

 

Utilizing Miniatures As Props

Upon looking closer at Vodafone’s creative product display, we are amazed at how it included miniatures to make the concept more alive. Since it showcases a smart GPS tracker that can be attached to almost everything, utilizing these kinds of props can certainly pique customers’ interest. It will urge them to find more information on how possible it is to attach this small product to anything they own. Plus, we find miniatures great props because they can elevate your product display without taking up so much space.

 

The Display Can Do The Talking

When our eyes linger further to the bespoke product display, we realized how it could do the talking by itself. You see, the display briefly shows how Curve can be used daily. It informs customers right away on how the smart GPS tracker works and how getting this product can make their lives easier. Thus, this creative product display helps Vodafone in communicating with its target audiences.

 

Offers Accessibility to Customers

Portable and open — we love how this product display offers accessibility for the customers. This product display is a smart choice for tech brands as it allows customers to check out their products freely. They can easily have a closer look at what the product looks like and what are the other promising features that it holds.

It can also help convert passersby into spenders as they are most likely to return actually to purchase the product or inquire more about it.

 

Final Thoughts,

In any industry, a custom POS display is more than meets the eye. It is crucial to select and produce the right displays for your products to effectively showcase them in the market and appeal to your target audience. Hence, coming up with a creative product display can help you achieve your goals and boost your in-store promotion.

Take this Vodafone’s creative product display as an excellent example! We love how the whole concept complements the product it highlights and utilized unique features to reinforce branding further. It is definitely not a wonder why this custom in-store display stood out in the retail space.

 

How Can We Help You With Your Creative Product Display?

Are you a company and would like to boost your in-store marketing? Then this is the right time to think about updating your POS product display.

Here, at ODM, our team can help you develop effective designs and source cost-effective materials for your displays. While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with seasonal promotional products and custom brand packaging. Our design team, Mindsparkz, will walk you through the creative processes from start to finish. So get in touch with us today!

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