To cut through the noise of the retail market, brands use various marketing strategies like point-of-purchase displays. These are custom-designed shelves that can showcase your products to incite impulse buying. Here are 4 things you might want to apply for your own display from a renowned beer brand, Heineken.
Our team saw this POP display marketing by Heineken in one of the supermarkets we visited in Vietnam. It instantly piqued our interest as the red star logo of the brand already stands out in the shopper’s line of sight even from afar.
The world’s leading premium lager owned up to its name from the design and material used in this POP display marketing. Let’s get into more details below!
4 Reasons Heineken’s POP Display Marketing Works
1. It is tailored to the products.
The moment the promotional displays are sent to retail stores, there is already little to no influence for brands on how the products and the displays will be arranged.
Heineken, however, managed to ensure their POP display marketing will work for their products.
We can see this in the divisions between shelves which are tailored to their products and packaging sizes. It’s wide enough so people wouldn’t have a hard time taking the products but not wide enough for another product.
2. It is properly lighted.
Point of Purchase (POP) displays are meant to capture people’s interest and at the same time, urge them to buy the products on impulse.
What’s great about this POP display marketing from Heineken is they hit both of those targets through a combination of different colours of LED lights. It’s eye-catching yet pleasant to look at.
Consequently, the neat combination of colours in the lights made it easy for consumers to see the products on display.
3. It boasts its logo.
A brand logo is akin to the face of the business. It also makes it easy for brands to put it in any of their promotional items so consumers to easily assist in recalling the products, the services and the experience they had with the brand.
In this POP display marketing of Heineken, the brand logo at the top certainly pops out in the full aisles of retail stores. It also helps consumers to immediately see the brand and locate it even from afar.
4. It is made from quality material.
As we can see, the brand’s POP display marketing is made from metal and designed to accommodate the brand’s logo and name. Right off the bat, consumers would instantly appreciate how much thought and investment was made in this display alone. This helps the brand be put in high regard when it comes to beer bands in consumers’ minds.
Additionally, the choice of material is a clever marketing decision that allows the brand to use the point-of-purchase display for as long as possible. It is also designed cleanly after the brand with no promotion or tagline that might have to be refreshed every now and then.
Check out more Heineken promotions for more inspiration:
In this promotion, Heineken urged consumers to join their promotion through an easy to understand and join mechanics. People simply have to buy their six-pack products and scan the QR code inside!
Heineken, in partnership with UEFA, released limited edition UEFA branded merchandise that consumers can redeem by collecting a set number of crown corks or ring pulls! Read more here:
What’s a better gift with purchase of a beer brand than a custom-printed glass? Heineken showed in this promotion that glasses are just as functional for consumers as it is beneficial to brands.
Enjoying an intense sports game would be better with a bottle of water with you, so in time for the UEFA, Heineken offered its consumers a branded water bottle as GWP merchandise with every purchase of its selected products.
For the lucky 101 winners, Heineken will provide 2 tickets for the exciting UEFA game. They just have to enter the code found on the product packaging! Check out more details in the blogs below:
The drinks industry is a competitive space that can get overwhelming, so if you’re on the lookout for fresh merchandise ideas, check out our work with some of the brands in the industry! Tap the image below!
Ultimately,
Heineken has a vision and a goal in this POP display marketing which are to use the promotional display for as long as possible and to present a neat impression to its consumers. Both of these are clearly visible from the design to the material they choose to use.
Your brand can achieve the same if you got the perfect team and helping hand to assist you! This is where ODM comes in. We’re a promotional product and branded display development company. We strive to get your idea into reality and to your target market. ODM also has a creative team, Mindsparkz, who are experts in the customisation of branded merchandise and promotional displays. So, contact us today!
Get a clearer picture of the benefits of working with us in the list below:
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