4 Ways Blue Girl Made A Buzz In-Store With Beer GWP Merchandise

Drinks marketing can be quite tricky and competitive. Factors to consider are rolling in every day such as trends for each age bracket, drinking habits and season. So, when it comes to gift with purchase (GWP), there’s a lot to choose from. Even though the goal is the same: to maximise the beer GWP merchandise.

The established beer brand in Hong Kong, Blue Girl, launched this beer GWP merchandise which caught our interest. Today, to get a better look at why it caught our attention, we’re taking a closer look at their Blue Girl Time marketing strategy.

4 Ways Blue Girl Made A Buzz In-Store

• Fridge Stickers

Promotional stickers are cost-effective and highly customizable. It makes for an ideal marketing tool to reach consumers repeatedly.

As we can see, Blue Girl noticeably out the sticker near the handle of the fridge. This helps them be more eye-catching since it’s a space people always look out for, consciously or unconsciously.

• Gift with Purchase

It has already been known and established that people like free gifts. For this reason, utilizing gift with purchase strategy is perfect to reach newer consumers. The added value it provides to a consumer’s money is always notable in making purchase decisions.

Blue Girl also kept this gift with purchase highly accessible. There is no QR code to sign up for, or points to save. Consumers can simply buy a beer worth $45 and they can readily bring home the promotional freebie. It’s so easy that people wouldn’t break a sweat.

Furthermore, it’s a good way to foster loyalty to consumers that are already regular.

• Multi-Purpose Giveaway Item

The brewery’s gift with purchase portable fan is not just a fan, it’s also a phone stand. The base of the fan has a protruding part that would perfectly support your consumer’s phone.

However, the mini fan is not just a fan that can also serve as a phone stand, this fan is also light and small that can be handheld. The portability of the promotional product allows it to be brought anywhere. Consequently, marketing the brand.

• Marketing Graphics

Blue Girl is largely known for its signature colour: blue. This is not just in name but the brand also uses this in their promotions. This branded sticker and their custom fan is a perfect example. A clever way to instantly remind people of their brand in cases related to drinking or beer.

Moreover, the colour blue is associated with feelings of coolness, calmness and relaxation. The use of deeper tones of blue conveys this clearly to the consumers. They also made sure the promotional gift is branded merchandise.

More Marketing Ideas from Blue Girl:

In the recent Chinese New Year, Blue Girl rolled out this promotion which features crystal mahjong set as a promotional freebie. Check out all the details below:

Ever heard of a reading lamp bookmark? Read more about how this brand got every bookworm sipping their drinks while comfortably reading!

Looking for another promotional idea? These branded lighters from Blue Girl come in different shapes and sizes, but all do their job of promoting the brand.

As it seems, Blue Girl has a trick on its sleeve every season of the year! Check out this interesting but highly functional Halloween pen from them.

To take things one step further, the brand combined two factors that add flair to every drinking session! This dice game lighter is welcomed in every drinking session.

Here are more beer GWP merchandise ideas you might love to consider:

Leather Beer Holster

This beer holder is made from high-quality leather. It is firm and durable.

Aside from that, it also has extra leather straps which you can interchange according to your needs. Be it hanging by your bike or simply having too many things to carry, this beer holder secures your beer for you.

Product Code: ODM-3577

Roulette Shot

Be the cause of fun in every gathering with this roulette game shot.

This fun merchandise has two parts that can be customized to your will. Moreover, it is small enough to be a perfect on-pack promo or in a bottle necker.

Product Code: ODM-4007

Bottle Opener

This bottle opener comes in a quirky and versatile design. A top go-to drinks promotional product made from premium materials such as black walnut and stainless steel.

Fit for a lot of marketing strategies, this bottle opener is perfect beer merchandise.

Product Code: ODM-3937

Compressed T-Shirt in a Can

Promotional t-shirts are seen everywhere. It is also acknowledged for a lot of its marketing benefits. So, why not level it up?

The tin can packaging comes with a lot of benefits and is highly customizable too. The combination of these produces novelty beer merchandise.

Product Code: ODM-11

Beer Can Holder

This custom beer can holder can keep attention to your brand and the coolness of your can.

Designed like a winter jacket, this custom can holder is made from wear-resistant fabric which guarantees its longevity.

Product Code: ODM-3935

Interested in getting portable mini fans for your next promotion? Here are our top picks:

Fans may be a hit for one season but the practicality and comfort it brings to every consumer lasts. For this reason, we compiled our top five picks for your next promotional fan.

1. Bladeless Portable Fan

Extremely chic and safe, this bladeless portable fan can be used for 16 hours and does not need a long time to charge.

It also comes in a variety of colours that can fit your brand.

Product Code: ODM-3183

2. Octopus Electric Fan Heater

This octopus electric fan heater is adorable as much as functional. Its two eyes serve as buttons for power and moving functions.

Aside from that, it has non-slip octopus feet, tip-over protection and overheat protection function. Your electric fan heater couldn’t get more adorable than this!

Product Code: ODM-3185

3. Branded Mini Fan

A branded mini fan that comes in a clever design. Stay cool hands-free.

Like the standard fan you know, this mini fan has adjustable wind power. This highly cost-effective promotional product is also fit for people of all ages.

Product Code: ODM-3848

4. Promotional Fans

The fans are designed like flowers or plants, making them an ideal promotional gift for teenagers and young adults.

It also comes with a phone stand, which is ideal for viewing notifications without using your hands. Unlike other promotional fans, this one may be powered by batteries.

Product Code: ODM-1061

5. Portable Water Spray Fan

This portable water spray fan is fully customizable and can be crafted with your company logo. For this reason, it is a suitable giveaway for sports teams and organizations targeting a younger demographic.

It is stylish, functional and portable.

Product Code: ODM-3199

Essentially,

As Blue Girl showed, marketing beer doesn’t have to be complicated. It can be as easy as taking a number of cans to the cashier and getting a beer gwp merchandise instantly. 

ODM understands the huge task of finding the promotional product that will carry your brand effortlessly to more consumers. So we’re working hard at ODM to make sure you get the best, most exceptional branded items that will keep your brand in front of your consumers.

Alongside our creative agency, Mindsparkz, we offer assistance from brainstorming to production. An example of these services are custom merchandise, corporate giveaways and promotional display units.

We would love to work with you! Contact us!

Latest Blogs From ODM: