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Marketing Managers need to stay updated on key trends and opportunities to help grow their brand & organization.
With our strong network of brands & suppliers in Asia, our readers value our knowledge of the promotional products industry.
Some of the key items that will be featured in our monthly newsletters are :
1. Company NewsÂ
Get insights on what’s going on with the ODM Group & Mindsparkz team.
2. Summary of our Top 5 blogs of the month
We write approximately 40-50 blogs and case studies in a month. In the newsletter, we compile the top 5 blogs of the month – enough inspiration to digest in one sitting.
3. Mergers & Acquisition News
Want to know more about the industry’s top leaders & participants? We keep you up to date on the latest mergers and acquisitions.
4. Promotional Products Industry News
In the newsletter, we share with our readers exclusive insights on the supply and demand for promotional products in our industry.
5. Special Events & Trade Fair Updates
More updates on upcoming events, trade shows, and marketing conventions that you might want to participate in.
6. Branding & Design Tips & TricksÂ
Exclusive, industry-recognized tips and tricks on branding & design.
Other Blogs & Articles
How Do You Advertise with a Custom Cell Phone Holder?
A custom cell phone holder serves as a practical promotional product used for watching videos, attending meetings, checking notifications, following recipes, or keeping devices visible at work. By remaining on desks, tables, and counters, these holders offer repeated brand [...]
Promotional Baby Products That Strengthen Family Loyalty
To promote their line of baby friendly washes, Malaysian brand Pureen is gifting customers promotional baby products with each product sold.
Experience Day Gifts: Merchandise Ideas for Engineering Brands
Engineering brands are increasingly investing in experience days to build stronger connections with customers, partners, and employees. These events prioritize hands-on interaction and technical demonstrations over traditional displays. To extend the impact of these events, carefully selected experience day [...]
Movie Merchandise Ideas Inspired by Popular Film Campaigns
Beyond simple souvenirs, movie merchandise is a potent marketing tool that extends a film's reach, generates licensing revenue, and fosters long-term engagement. Successful campaigns - ranging from collectibles to immersive retail collaborations -transform audiences into brand advocates. This guide [...]
Scooter Events Inspired by Vespa’s 80 Years of Heritage and Community
Scooter events are most effective when they offer more than a row of vehicles on display. They should give people a reason to explore the brand, meet other riders, interact with new products, and take part in a shared [...]
Redemption Center for Promotional Campaigns and Loyalty Programs
Promotional campaigns often focus on attractive rewards and creative marketing, but their success frequently depends on an overlooked factor: the redemption center. A redemption center manages reward verification, inventory, fulfillment, and distribution, ensuring customers receive the benefits they have [...]
Market your brand this Mid-Autum Festival with Custom Lantern
Mid-Autumn Festival gives brands a valuable opportunity to connect with customers through products that feel seasonal, meaningful, and easy to use. One strong example comes from Nine Fresh, which offered customers a complimentary set of two custom lanterns for [...]
Branded Eco Friendly Bags That Keep Your Brand in Customers’ Hands
When you're at the checkout counter, you may be asked whether you need a shopping bag. As consumers become more environmentally conscious, reusable bags are increasingly replacing single-use alternatives. For brands, eco-friendly bags help reduce waste while providing long-term [...]
Father’s Day Promotion Ideas That Drive Retail Engagement
Father’s Day promotions, promotional products for men, promotional gifts for fathers
Retail Activation Ideas Inspired by Comfort’s Softness Campaign
Retail activation ideas work best when they make a product benefit easy to see, feel, and remember. Comfort’s softness-themed campaign is a great example of how a brand can turn a simple product message into a full shopper experience. [...]