On-Pack Promotions2025-02-26T17:20:23+08:00

Innovative On-pack Promotions

ODM specializes in designing on-pack promotions that attract customers and drive sales. With all our unique incentives and engaging designs, we help you create packaging that stands out and delivers results.

Unique On-Pack Premium Ideas From ODM

On-pack promotion is a great strategy for marketing managers who want their brand their stand out from competitors in the retail environment

Why Brands Need On-Pack Promotions & Premium To Boost Sales?

On-pack promotion is a strategy that adds value to products by including gifts, coupons, or offers directly on the packaging to boost sales and attract customers.

Our Process Of Designing On-pack Promotion Product

  1. Free Consultation: We start by understanding your goals, audience, and campaign to create a tailored solution.
  2. Design Brainstorm: Our team provides you with multiple packaging design & product ideas, starting with hand sketching, modeling & 3D rendering to make sure it meets your expectations before going to final production.
  3. Create a Sample: We produce a prototype and send it to clients for final check so you can review and approve it before production.
  4. Manufacture & Check Quality: We craft your products with premium materials and ensure they pass strict quality checks.
  5. Deliver On Time: Your promotional products are shipped efficiently, ready to impress your customers.

FAQs

On-pack promotions involve attaching promotional items or messaging to the product’s packaging, making them visible before purchase. In contrast, in-pack promotions place items inside the packaging, offering a surprise element when the customer opens the product.

Common on-pack promotions include free gifts (e.g., toys, samples, or gadgets), discount coupons, QR codes for digital rewards, loyalty points, and cross-promotional offers with partner brands. These incentives attract attention and encourage repeat purchases.

Costs vary depending on the type of promotional item, production volume, and complexity of packaging design. Budget-friendly options like discount coupons or digital QR codes are less expensive, while tangible gifts or custom packaging may require a higher investment.

Absolutely. Eco-conscious premium options include bamboo utensils, reusable tote bags, stainless steel straws, or solar-powered gadgets. These items appeal to environmentally conscious customers and enhance your brand’s sustainability image.

Here are some interesting On-Pack Promotions case studies :

1. Colgate Marketing Campaign enlists Hello Kitty

Colgate is well known for their marketing campaign. Previously, they offered a Limited Edition “Sponge Bob” Mug in Singapore in order to help drive sales for their maximum cavity protection toothpaste. Another marketing campaign that they carried out was a Hello Kitty mug in Zhuhai, China.

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Colgate Marketing Campaign enlists Hello Kitty

2. Marketing Drinks : 3 Wine Promotional Products for On Pack Promotions

How often do we finish an entire bottle of wine in one day? How can we leverage the fact that wine oxidises to build customer and brand relationship? Here are some examples of wine promotional products and the benefits of using them in on-pack promotions!

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Wine Promotional Products

3. ON-PACK LOGO DRINKING GLASS – 4 MISTAKES TO AVOID

Drinking glasses are among the most widely used on-pack promotional gifts by many alcoholic beverage company. Investing in a high-quality logo drinking glass allows them to gain brand exposure beyond shop floors. This is why Trooper, a British beer brand, and Cinzano are currently offering on-pack custom promotional glass.

How often do we finish an entire bottle of wine in one day? How can we leverage the fact that wine oxidises to build customer and brand relationship? Here are some examples of wine promotional products and the benefits of using them in on-pack promotions!

Read more…

Logo Drinking Glass

4.WHY YOU SHOULD USE A PROMOTIONAL FOLDABLE BACKPACK

Looking for fresh marketing ideas to promote your brand? Then, a promotional foldable backpack may be what you need. Because these bags are flexible and practical, they can be used for just about any industry.

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Promotional Foldable Backpack

5. HOW TO BOOST YOUR SALES WITH AN ON PACK BOTTLE NECKER

Delheim’s bottles of rosé currently come with a beautiful on pack bottle necker which is made with a pink ribbon. This ingenious wine packaging is enhancing Delheim’s marketing strategy. It will make the client smile, and will have plenty of other benefits. Let’s see why in this article.

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