Colgate is well known for their marketing campaign. Previously, they offered a Limited Edition “Sponge Bob” Mug in Singapore in order to help drive sales for their maximum cavity protection toothpaste. Another marketing campaign that they carried out was a Hello Kitty mug in Zhuhai, China. An angry bird cup was also offered when there was an uproar for this character. Now, Colgate is offering yet another promo gift! This promotion is offered at Walmart, Zhuhai. With every 2 tubes of Colgate toothpaste purchased, you will receive a Hello Kitty tumbler. So what are you waiting for? Hurry down now to grab your very own Hello Kitty tumbler! While stocks last!
Colgate is a sub-brand of the Colgate Palmolive Company. It was founded in 1873 and offers a variety of oral hygiene products such as toothpaste, toothbrush, mouthwash as well as dental floss.
How does offering an on pack promo as a marketing campaign help Colgate?
Colgate has cleverly made use of on pack promos to help advertise for their brand. This form of advertising is not only cost effective but extremely efficient in attracting more businesses as well. Although there are many other competitors out in the market that make use of on pack promos as well, Colgate has differentiated themselves by offering collectibles as their gifts. By offering these collectibles, such as Sponge Bob, Hello Kitty and Angry Bird, it would leave a larger impact on the consumers.
Consumers who collect these characters would immediately be attracted to purchase Colgate’s toothpastes in order to add the promo gift to their collection. These consumers would in turn repurchase products from Colgate instead of other brands, in anticipation of the collectibles that Colgate has to offer in future promotions.
Over time, as brand loyalty is cultivated, more and more people would tend to choose Colgate due to their established brand name and this would help to increase sales for the company.