Consumers are always on the lookout for a good deal. And when it comes to shopping, nothing is more exciting than getting an extra item for just a few extra dollars. This is where the Purchase With Purchase (PWP) promotions come in.
PWP is a common promotional tactic used by many retailers to encourage customers to make larger purchases by offering an additional product at a discounted price.
In this blog post, we’ll delve deeper into this marketing strategy, explore its benefits for both retailers and consumers, and provide some examples of successful PWP campaigns. So, if you’re curious about how PWP can help drive sales and increase customer loyalty, keep reading!

Reusable Retail Bags from Carrefour
Reusable retail bags are one of the perfect items for purchase with purchase promotions because they are practical and functional items that customers can use on a daily basis, making them an attractive offer.
With increasing awareness of the need to reduce single-use plastic, customers are more likely to appreciate a reusable bag as a useful item that helps them make a positive environmental impact.
Take a look at these printed merchandise bags being offered by Carreefour.

We love this clever strategy where Carrefour drive the desire among customers to get a bag by offering different options. These bags come at affordable prices, which makes them a great addition on top of their other purchases.
Furthermore, reusable bags are durable and can be used multiple times, making them a convenient option for consumers. While they may cost more upfront, these bags are a cost-effective option in the long run as they can be used repeatedly.
Many retailers also offer discounts or incentives for customers who bring their reusable bags.

What Are the Benefits of Purchase With Purchase Promotions?
1. Increase Sales
PWP promotions can encourage customers to purchase more products than they originally intended.
People often buy multiple items at once because they want to save money and get their favourite products all in one place.
The more things they buy, the less they have to pay per item, which can be very appealing to consumers who have budgets to keep in mind.
By offering customers a discount on a second product, retailers are able to increase the perceived value of the purchase.
2. Encourage Impulse Buying
PWP promotions are designed to encourage impulse buying.
The discounted or free product is often presented as a limited-time offer or a limited-quantity item, creating a sense of urgency and scarcity that can encourage impulse buying.
Customers don’t have to think twice about whether they want to spend more money or not.
They just have to decide if they want the product that is being offered and then take it home with them by purchasing it along with another item at the same time.
3. Improved Customer Loyalty
When customers feel like they are getting a good deal, they are more likely to view the brand positively and be more loyal to it.
Additionally, PWP promotions can incentivize customers to purchase from the brand more frequently or to make larger purchases.
Customers who take advantage of PWP promotions are more likely to feel that they are getting a good deal and are, therefore, more likely to have positive associations with the brand.
By using PWP promotions strategically, brands can help to build stronger relationships with their customers and increase customer lifetime value.
4. Enhanced Brand Awareness
PWP promotions can be a powerful tool for building brand awareness as they can help to generate buzz around a brand or product.
When customers see a PWP offer, they are reminded of the brand and its products.
The exclusivity of the offer can make the brand appear more desirable and sought-after, creating a sense of urgency to take advantage of the deal before it expires.
Additionally, PWP promos incentivize existing customers to make repeat purchases, which can help to reinforce the brand’s presence in the customer’s mind.
PWP Promotion Strategy: Upselling
Upselling is a sales technique in which the seller encourages a customer to purchase a higher-end or more expensive product or service than the one they were originally considering. The goal of upselling is to increase the customer’s overall purchase value and maximize revenue for the seller.
Typically, upselling involves suggesting a product or service that complements or enhances the customer’s original purchase.
Here are some examples:
- When a customer is interested in a particular product, you could offer them a premium version of the product with additional features or benefits that the basic version does not have. For example, if a customer is interested in purchasing a backpack, you could offer them a premium version of the backpack with a built-in power bank or a hidden compartment for valuables.
- Another way to upsell merchandise is by bundling products together. For example, if a customer is interested in purchasing a shirt, you could offer them a bundle with the shirt and a matching accessory such as a tie or a scarf.
- You could also suggest complementary products that the customer may be interested in. For example, if a customer is purchasing a pair of shoes, you could suggest a matching bag or a pair of socks that would complement the shoes.
- When a customer is interested in purchasing a product, you could offer them an extended warranty on the product. This would provide them with additional protection and peace of mind, which could be a compelling reason for them to upgrade their purchase.
- You could offer customers the option to personalize their merchandise for an additional fee. For example, if a customer is interested in purchasing a phone case, you could offer them the option to add their name or a custom design to the case for a small fee. This would make the merchandise more unique and personalized to the customer’s preferences.
Factors to Consider When Implementing PWP Promotions
Potential Challenges of PWP Promotions
PWP Promotions: Top 10 Case Studies
In this in-store promotion, Asahi offered customers the chance to avail of a discounted multi-function speaker for every purchase of Asahi Super Dry beer worth more than $45. They only need to add $19 to get a custom portable speaker.
Stirring buzz for its Year of the Tiger marketing campaign in-store, Coca-Cola encouraged consumers to purchase participating products, collect points and just add minimal amount to get high-valued redemption rewards.
7-Eleven exclusively launched a collection of Mix & Match Fashion Bags featuring adorable Peanuts characters, including the famous Snoopy. Check out how this PWP rewards program leverage stamp promotion to generate buzz among customers.
How to capture the attention of sports fans? Take a closer look at how Victoria Beer did it with a PWP promotion offering a branded NSW Blues (Rugby team) hoodie.
How to leverage purchase with purchase promos to make your summer marketing a hit among customers? Here’s an excellent example from The Bear’s School and DCH Foods.
Taking advantage of the popularity of the anime series One Piece, 7-Eleven offered customers the chance to redeem One Piece-themed tote bags with an additional amount of $39.9. Read more about this PWP promotion in this blog:
Havaianas and Flamingo Bloom worked together to provide their customers with a fantastic summer gift. The brands offered excellent purchase with purchase products that are sure to make their summer memorable.
With Wellcome’s purchase-with-purchase promotion, customers will get a chance to redeem a Doraemon shopping tote bag by purchasing $288 worth of products and an additional $30.
Buffalo x Deli Chef purchase with purchase marketing was offered through a simple POS counter display attached above a cash register screen. Customers got the chance to get branded kitchen merchandise upon transactions.
This purchase with purchase idea by Slush Puppie became a hit in the UK. Order a Slush Puppie to purchase a branded drink bottle to drink it in.
How Can ODM Help?
Keen to create your very own purchase with a purchase promotion? Send us your inquiry for more ways and explanations on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
PWP Promotions FAQs
All you need to know about purchase with purchase promotions!
What is a Purchase With Purchase (PWP) promotion?
Purchase With Purchase (PWP) marketing strategy is a sales promotion technique where a product or service is offered at a discounted price to customers who have already purchased another product or service. This strategy is designed to encourage customers to make additional purchases, while also rewarding them for their loyalty.
What are the benefits of PWP promotions?
The benefits of PWP marketing strategy include increased sales, increased customer loyalty, and increased customer satisfaction. By offering customers a discounted price on a related product or service, retailers can encourage them to make additional purchases. This can lead to increased revenue and profits. Additionally, customers who feel valued and appreciated are more likely to return and make future purchases.
How can retailers ensure the success of a PWP marketing strategy?
Retailers can ensure the success of a PWP marketing strategy by carefully selecting the products or services to be promoted, setting realistic goals and expectations, communicating the promotion effectively to customers, and tracking the results of the promotion. Additionally, retailers should ensure that the promotion is well-timed and well-executed to maximize its effectiveness.
What is the difference between Purchase with Purchase Promotions (PWP) vs Gift with Purchase Promotions (GWP)?
Purchase with Purchase Promotions (PWP) is a promotional tool that allows customers to buy the promotional product. Gift with Purchase (GWP) is also a promotional tool but offers a free promotional gift packaged in a bundle to encourage the purchase of another product.
Why should my business use PWP?
Purchase with Purchase Promotions (PWP) is a good way for a brand to increase its brand exposure without being at the expense of distributing freebies. It is a better alternative than Gifts with Purchase (GWP) when the brand does not intend to splurge on the marketing budget.
What type of promotional products should my brand offer when using Purchase with Purchase Promotions (PWP)?
Promotional products are not limited to any design or product. The ODM group can personalise various types of products for our clients. Ideally, promotional products should align with the target consumers' needs and be cost-effective.
Check Out Our Latest Blogs:
Custom Branded Retro Games: Boost Your Brand’s Visibility with Fun & Nostalgia
In today’s fast-moving marketing world, brands are constantly looking for fresh ways to [...]
China +1 Manufacture VS America +1 for Merch. Why Vietnam for ODM!
In today’s rapidly evolving global trade environment, businesses are facing unprecedented challenges as geopolitical [...]
Custom Bookmarks: Premium Printing & Design Options
In a fast-moving market where every detail counts, custom bookmarks are proving to [...]