The famous Danish beer brand Carlsberg is now offering customers a purchase with purchase solution where they can purchase one branded Liverpool F.C beer mug from HK$15 extra – that’s around US$ 2 meaning falls easily within the realm of impulse purchases. Liverpool has a strong following in Hong Kong and Asia, so this promotion, currently running in 7-11 stores is working quite well. This extra gift with purchase is a great drinks promotion and especially suits drinks companies very well.
Branded mugs are great sports merchandise to include in your marketing strategy. They have great potential to increase overall brand awareness for both Liverpool F.C and Carlsberg. The two brands are very popular in Asia and as such are a perfect match for each other. The two brands normally collaborate as Carlsberg sponsors the English football club Liverpool F.C. This means that every marketing approach they are working together on is in line with both brand identities.
Benefits from a Purchase with Purchase
A purchase with purchase can be used to promote an item. If there is a product that is not selling very well, you can use a purchase with purchase to raise sales of the particular product. People enjoy items from a purchase with purchase, as they perceive it as having a good deal on the product. Thus if the product is not selling very well, a purchase with purchase sales strategy will help to gain more attention to the “not selling” product. This marketing strategy is very beneficial because customers may continue to buy the product after the purchase with purchase period has ended.
A purchase with purchase increases sales. Although the product on offer is being sold at the discount, the overall increase in purchases of both items would lead to an overall increase in sales revenue. Therefore the two businesses are rewarding each other meanwhile sales growths. This is not just temporarily beneficial but also across the long-term benefits will continue to show.
Feel free to contact the ODM Group to learn more about purchase with purchase solutions, which you can include in your marketing strategy. We have years of experience with sourcing promotional products for companies all over the world. If you are interested in similar products, check out some of our related case studies below:
- A Cracking Carlsberg drinks promotion in store
- Carlsberg offers Premier League redemption gifts
- Liverpool FC and Carlsberg – In Store Marketing in China
We’ve written at length about the importance of in-store marketing and have blogged on Fridge Stickers and their importance for pushing the promotion.