There are numerous tool marketers from all over the globe to use in order to achieve brand awareness or other objectives of the marketing campaign. Over the years promotional products such as plush toys started to be used more and more frequently as the essential part of marketing mix. Promotional Product Week 2015 did a great job contributing into recognition of the value of promotional products and encouraging use of those in promotional activities.
Benefits of using promotional plush toys in marketing campaign
Promotional plush toys are highly customizable, therefore can be personalized using t-shirt or other apparel item or an embroidery on the plush toy itself, also hang tags or sewn in labels can be used. Personalized promotional plush toys can represent the brand at its best and feature core values of the company. Promotional merchandise of this kind is capable to be a value-added to the brand’s functional benefits, thus strengthening brand equity.
For example, famous Belgian beer Delirium has pink elephant logo, thus elephant promotional plush toys might benefit the brand significantly. Helping to rise brand awareness and through high logo exposure influence brand recognition tremendously.
Promotional plush toys are unique add-on for the marketing campaign, which will add value to the brand and its product offering. For minimum cost promotional plush toys will help to boost brand awareness and your brand image. They will also make your product to stand out of the crowd, providing undeniable competitive advantage.
Feel free to contact the ODM Group to learn more about promotional products, which you can include in your marketing strategy. We have years of experience with sourcing promotional products for companies all over the world.
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