Co-Branded Merchandise
What is Co-Branding?
Co-branding is a strategic alliance between two or more brands, aiming to create a greater synergy than the sum of its parts.
This collaboration can take various forms, including joint marketing campaigns, product collaborations, or co-branded merchandise.
It also allows businesses to tap into each other’s customer base, expanding their reach organically.
Likewise, you can engage with new audiences by aligning with complementary brands fostering brand loyalty and trust. Collaborations between reputable brands can elevate the perceived value of the co-branded merchandise, reflecting positively on both entities.
Strategic partnerships reinforce brand credibility and association with quality, enhancing the overall brand image. Co-branding can take the form of sponsored events. For example, Nike sponsoring the NBA League attire. It can also take the form of having an endorsement deal. In the same context as Nike, their huge endorsement with Michael Jordan.
What is Co-Branded Merchandise?
Co-branded merchandise, specifically, refers to products or items that bear the logos, designs, or attributes of two collaborating brands.
From apparel and accessories to tech gadgets and lifestyle products, co-branded merchandise serves as a tangible representation of the partnership between companies.
It serves as a walking billboard, promoting both brands wherever it goes.
Not limited to others, it sometimes take the form of licensed franchises. These are corporate franchises that license the use of their brand name – such as the Hello Kitty Intellectual Property (IP) to be used as a McDonald’s Happy Meal toy.
How Can ODM Help?
The ODM Group has been operating in the promotional product industry since 2003, so we have established relationships with reliable factories. These partnerships enable us to efficiently manufacture and source co-branded merchandise. We have a network of trusted suppliers that can produce a wide range of products.
Understanding the importance of brand identity, we focus on aligning the co-branded merchandise with the brand’s image and message. We offer customisation options to tailor products to suit specific branding needs, ensuring that the merchandise reflects the brand’s values and appeals to its target audience.
Furthermore, we boast a team of experienced designers who collaborate closely with the businesses we work with. Our designers work hand-in-hand with brands to understand their requirements and vision for the co-branded merchandise. This collaboration ensures that the final products meet the brand’s specifications and aesthetic preferences.
Here are some case studies we wrote on Co-Branding :
1. McDonald’s GWP – Olympic Coke Glass
As the London 2012 Olympic Games is approaching, McDonald’s is introducing a gift with purchase promotion in Hong Kong. For every up-sized value meal purchased, customers will receive a London 2012 Olympic Coca-Cola Glass!
2. Licensed Product – Characters from Tobyhk Workshop
3. PROMOTIONAL GIFTS CASE STUDY: HELLO KITTY
Promotional bags are used habitually with all types of brands due to the all-encompassing nature of the product. Although, this particular blog focus will be on Hello Kittys use of promotional gifts, included with this bag purchase.
4. PETRON TEAMS UP WITH AVENGERS FOR A CUSTOM TRAVEL MUG
Avengers End Game is one of the most awaited films to ever grace the silver screen. Therefore, brands would love to take part in this movie franchise’ success. In our case study today, we see Petron Fuels, a Philippine-based gas company collaborates with the Avengers brand to create their very own custom travel mug.
5. GWP France – The Simpsons School Stationery
Quick, one of the biggest chains of fast-food restaurant in France, is currently running a really cool promotional campaign by offering licensed characters promotional gifts from “The Simpsons” TV show!
6. STAR WARS PROMOTIONAL MERCHANDISE FROM SUNINGS
In keeping with the ever growing hype for the imminent release of the new Star Wars, Sunings Hong Kong are offering Star Wars promotional merchandise as gift with purchases and purchase with purchase. Such promotion is to be expected for a franchise as big as Star Wars, and we have seen this before for the marketing of the Minions movie.