There are so many benefits to collaborate with other brands. The brand alliance will allow your brand to be associated with another established brand name. This can help your business reach to a target market that the partner brand satisfies.
Co-branding is a marketing strategy used by several different brand names to form an alliance. It helps promote their brand awareness and also allows the brand to be associated to a brand image.
Co-branding can take the form of sponsored events. For example, Nike sponsoring the NBA League attire.
It can also take the form of having an endorsement deal. In the same context as Nike, their huge endorsement with Michael Jordan.
Not limited to others, it sometimes take the form of licensed franchises. These are corporate franchises that license the use of their brand name – such as the Hello Kitty Intellectual Property (IP) to be used as a McDonald’s Happy Meal toy.
How can ODM help?
The ODM Group has over 17 years of work experience in the promotional products industry. We can help you personalize design and manufacturing promotional products you need to facilitate your next marketing campaign.
Here are some case studies we wrote on Co-Branding :
2. Licensed Product – Characters from Tobyhk Workshop
Are you familiar with these characters designed by Toby Yueng? The Hong Kong brand, tobyhk, had collaboration events with famous names like Volkswagen, DISNEY, STARBUCKS, KAPPA, VANS, L’OREAL,
CIAK, Giordano, Quiksilver, rody and WWF.
Below are the characters series developed by the brand…
4. STAR WARS PROMOTIONAL MERCHANDISE FROM SUNINGS
In keeping with the ever growing hype for the imminent release of the new Star Wars, Sunings Hong Kong are offering Star Wars promotional merchandise as gift with purchases and purchase with purchase. Such promotion is to be expected for a franchise as big as Star Wars, and we have seen this before for the marketing of the Minions movie.
6. PETRON TEAMS UP WITH AVENGERS FOR A CUSTOM TRAVEL MUG
Avengers End Game is one of the most awaited films to ever grace the silver screen. Therefore, brands would love to take part in this movie franchise’ success. In our case study today, we see Petron Fuels, a Philippine-based gas company collaborates with the Avengers brand to create their very own custom travel mug.