As the London 2012 Olympic Games is approaching, McDonald’s is introducing a gift with purchase promotion in Hong Kong. For every up-sized value meal purchased, customers will receive a London 2012 Olympic Coca-Cola Glass!
This partnership between 2 corporate giants, London 2012 and Coca-Cola, would definitely help increase the perceived value of the glass. With 6 vibrant colours to choose from, the Olympic Coke Glass is bound to entice customers to frequent McDonald’s in order to collect all the designs. As such, this would definitely boost sales for the fast food chain!
Furthermore, co-branding also helps in raising brand awareness and enhances brand reminder for all brands effortlessly! Start brainstorming and branding your promotional items now! Please feel free to contact ODM should you need any assistance.
Check out the following articles for more promotions:
- Promotional In pack Gifts – Free Glass by Jenlain
- Promotions GWP – Cointreau Glasses Cocktail Glass
- Drinks Promos: Customised Upside Down Glasses
- Kwak Beer On Pack Promo – Coachmen Glass
- Promotional Rocks Glasses as GWP
- Promotional Coffee Glass
Why do brands invest in promotional drinkware?
Drinkware is a great promotional item that companies distribute to their patrons in order to increase their brand awareness. Drinkware such as drinking glasses is a great medium, because consumers re-use items like these on a daily basis – in the long run, creates better brand recognition.
What are great ideas to make as a gift with purchase?
The gift that comes with a purchase (GWP) should ideally be something that will be appealing and useful to the brand’s target consumers. It should also align with the product that the brand wants their consumers to purchase. For example, a Coca Cola glass is complimentary with the set meals that McDonald’s intends to promote and will make sense to their target consumers. In ODM, we provide marketing solutions and strategies that will help build your brand.
How do I maximize purchases using gifts with purchases?
Gifts with purchases are great to encourage trial of products. However, to encourage repeat purchases, brands can also create a series of collectibles instead of a singular type of gift with purchase. This way, patrons will repeat their purchases in order to complete their collection. Otherwise, promotional gifts with purchase is a great way to increase brand awareness.