An in-pack promotion featuring a free drinking glass or glasses is an easy yet effective way to promote your brand image and become more competitive over other brands. And with an already saturated beer industry, Italian beer brand Peroni, are offering a free Peroni branded glass in their in-pack promotion in a Singapore supermarket to stand out.
This in-pack promotion looks great on the shelf, it stands out from other alcohol brands, and it also comes with a stylish looking packaging made to represent a present. This present imagery is useful for persuading the customer to buy your product, because it looks like they are receiving something nice. The promo glass itself is branded with Peroni’s logo, complimentary with the Peroni beer bought.
In-pack promotions with a free promo glass, how can they increase your brand awareness?
- Design. In-pack promotions with a free glass compliment your brand. Glasses can be customised with your logo, and your own branded design. What’s more, glasses have a rather large branding area and when designed effectively, your glass will stand out more than other brands. The nicer the design, the more customers will want to buy and use it.
- Practical. The shape of the glass is designed to compliment the type of beer you are drinking to enhance the taste. This again makes glasses good promotional merchandise because all customers will want to drink the best tasting beer. And in the future, it can be re-used again and again not just for Peroni beer but can be used for other beers also. If they are re-used at parties, or for having friends or family around, your brand will also have higher exposure.At ODM we specialise in making promotional products, so feel free to contact us if interested in designing your own promotional glass for any occasion as we can help you in doing this.
Here are some other in-pack promotions blogs featuring free glasses that might be of interest.