“On Pack Promotions” is a phrase that will get the attention of so many product marketing managers. They are an exceptional way to make your product stand out along the saturated shelves of the standard store.
In addition to making your product stand out on the shelf, an on pack promotion brings competitive advantage in a plethora of ways. The promotion, used alongside gifts with purchase also adds value to the purchase for your consumer. This leads to increased profitability for the product.
Some case studies below highlight how On Pack Promotions can work.
Confectionery giants M&M’s are brilliant at offering varied marketing promotional and strategies. They have marketing on pack promotions in the past, and here is another great example of this. Included in this promotional pack is a promo candy dispenser, alongside M&M’s coveted sweets. This blog will show exactly why this is excellent thinking on their part.
Renowned cosmetics brand L’Occitane are currently promoting a variety of on pack promos. This is a great example of a brand offering high quality gifts as an on pack promotion. They are a great way to make your product stand out from others. Keep reading to find out why this type of marketing campaign can help you and your business develop.
On Pack Promotions is a great way to distinguish your product among the increasingly hectic shelves of stores. This case by Kellogg’s with a free GAA jersey, training top and even a backpack in county colours for every sporty child that attends a GAA Cúl camp reflects a perfect way to incorporate on pack promotion.
The ELLE magazine offered a free umbrella as on pack gift, to raise their in store sales. An umbrella is a common used product in daily live. Therefore branding on an umbrella will be seen by the customer very often, and besides the customer many people will see your branding in the streets. This way it’s easy to increase brand awareness and product recognition with a branded umbrella.
This case by Kellogg’s with a free custom promotional item of a spoon, on the front of the coco pops package, is a great example of an on pack promotion. The fact that Kellogg’s have gone with a personalized spoon, is a great way of below the line marketing, grabbing the attention of your potential consumers. However the benefits of an on pack promotion are plentiful.
As part of their promotional campaign, Shloer is offering on pack promotions with their juice drinks. They offer an on pack tote bag for free when buying one of their products. Alongside offering the tote bag as on pack promotion, with purchase of Shloer juice drink, the costumer is able to claim a free OK! Magazines from the bottleneck offer. These kind of marketing campaigns are far simpler and will raise your sales in a short time.
Included with purchase of the Mugi tea drink, is a towel. This has been placed across the bottle neck to market Mugi tea to potential consumers. Due to Japan basking in the hottest summer months of the year and the Japanese tea drinking culture, by marketing a towel with their popular Mugi tea, Iteon will be able to attract a large audience. It is clear that the drink market is incredibly competitive; but by offering the towel as an on pack promotion, customers will choose Itoen over other competitors.
This promotion is all about the bottle necklace container! The free gift is inserted into the bottle necklace and attached to the bottle, so you can’t see what gift you will get. They didn’t go really crazy on the gifts themselves, they stick to some very standard gifts such as: wristbands, earbuds and phone pouches. In order to make this on pack promotion workable, they had to find small and inexpensive gifts that would fit in the bottle necklace container.
Abbott is giving away a free mini piano as an on pack promotion! Simply purchase a pre-packed Similac Gain baby powder and walk home with this really cool on pack promotion. Parents will find that the mini piano being offered is a great gift for their children and therefore, will buy the product to get it. For a company increasing their sales is merely one possible incentive. There is plenty amount of surface area for the company to brand their logo or messages.
Brown Brothers is giving away a free luggage tag as an on pack promotion. Simply purchase the twin pack Moscato and walk away with this useful on pack promotion. Luggage tag is considered a commonly offered on pack promotion gift. Its low production cost and how easy it is to manufacture and design. This allows a great range of customizability for various marketing campaigns or themes. The higher the customizability of the on pack promotions you offer, the easier you can brand them.
On Pack Promotions is a great way to distinguish your product among the increasingly hetic shelves of stores. This case by Kellogg’s with a free GAA jersey, training top and even a backpack in county colours for every sporty child that attends a GAA Cúl camp reflects a perfect way to incorporate on pack promotion. Not only does this give distinction to the product but also creates necessary value to the product that will increase satisfaction to the interested consumers.
Nestle launches a big promotional campaign for all its cereals brands,‘Win a cow’ campaign is going to be featured as an on-pack promotion and online competition. This is a great way to stimulate customers to purchase the product and also to make the packaging more noticeable among the others on the shelf. This cereals are mostly targeting children. A chance to get a plush cow toy with their favorite cereals, will encourage them to ask their parents to purchase it for them
The Red Label has launched a promotional campaign offering free mini bottle with the purchase of twin pack. It is perceived as a luxury brand, something that is special or to be relished, one of the components supporting this perception is an expensive price tag. Product is advertised as the perfect gift, which implies high standards. This campaign combines 2 techniques together – free gift with the purchase and on pack promotion. Both of them are great to use, when sales stimulation is needed.
Fruit juice drink brand Capri Sun has entered into a mutual promotion agreement that is beneficial for both Minion Movie and Capri Sun. The Minion collectible items inside every carton of juice will encourage the consumers to buy more, in order to gather the full collection. Furthermore, sign ‘Limited Edition’ creates a sense of urgency, which can stimulate the customer to buy the product now instead of postponing the purchase.
The American based brand Marvel Publishing, Inc. is now offering a great on pack promotion deal with their magazine, Play Time. The on pack gift contains of a Spiderman pull back quad bike, which is branded in line with the cover foto of the magazine.
It is common to Marvel Comics to use on pack promotions in line with their magazines. It adds extra value to each single magazine, which makes it unique. Also it makes every number of the magazine special, which gives differentiation and thereby potential for creating more awareness. Therefore it is a great marketing strategy to make your product unique and by that tailor each product to a special target group in an attempt to raise sales.
The benefits of a great On Pack Promotion to your business:
- Customer Retention – Perhaps a less obvious benefit, when consumers are delighted with their purchase, they are certainly more likely to return to you as a consumer.
- Pester Power – An effective on pack promotion utilizes the potential of pester power. Children will see a great on pack promotion, especially one with a gift with purchase, and increase the chance of sale through their childlike negotiation tactics.
- Cost Effective- These on pack promotions are incredibly cost effective, they can be cheaply produced but the longer term gain will make the venture very useful.
- Customizability – The higher the customizability of the on pack promotions you offer, the easier you can brand them.
The benefits of an effective on pack promotion like this are profound. As outlined they certainly increase the profitability of the product offered.
Check out more terms on our Promotional Products Glossary. Related to On Pack Promotions, you might also like to learn about Giveaways, In Store Display, Covermounts, Gift with Purchase and Purchase with Purchase promotions.