Gift set 1 includes a jar of Nutella, a bowl, spoon, and a box of porridge oats. Set 2 includes a bread-shaped chopping board, a bread knife, and a jar of Nutella. Lastly, gift pack 3 contains a crepe pan, crepe mix, and a jar of Nutella.
Marketers love using on-pack promotions because they are an effective way of setting your brand apart from your competitors. Furthermore, since the product pack communicates brand message, it helps encourage shoppers to make a purchase.
Why We Love Nutella On Pack Gift Sets
- Gift Ready: These household items make the best promotional gifts. They are practical and people are likely to use them everyday, gaining you tremendous brand exposure. Moreover, personalizing the jar adds a special touch to the gift.
- Engaging: Giving customers the chance to print your name or family and friend’s name onto the jar stimulates customer engagement. As a result, shoppers become eager to look forward to your next promotional activity.
- Brand Awareness: All the merchandise are made from sturdy materials and brand name are clear and easily recognizable. It’s a fantastic way to foster brand awareness and establish your image as a reliable brand.
- The Use of a POS Display: Having a well thought out POS display tremendously helped their visibility. The in-store display was inviting and allows customers to easily choose the gift set they want. They also set up a counter where they can change the jar label into their name.
Nutella’s Personalize Me on-pack gift sets are probably one of their best marketing projects to date. It’s simple, effective, and engaging. Using unique promotional products can help improve overall customer experience. And when customers are satisfied, they come back for more.
Here are a few case studies about Nutella:
Combining the functionality of Nutella’s custom-shaped speaker and the effectiveness of their POS display, the brands marketing project was a hit.
As part of their movie marketing project, Nutella gave customers Kung Fu Panda collectible cups as gift with purchase item.
These colorful custom mugs giveaway from Nutella are a wonderful way to motivate shoppers to buy.