Using an In-Store Display: The Need to Knows
Information is key for your consumers when deciding which products to buy. An attractive and effective display will do just this, providing your target market with information. The information you decide to provide consumers with can have a profound impact on sales. An in store display is an effective way of simultaneously branding and giving information.
Benefits of a creative in-store display:
- Impulse buying potential
- Custom creative marketing
- Brand awareness and exposure
- Pull Marketing
- Competitive edge in-store
An effective in-store display can increase sales via pull marketing. Also, impulse buying potential increases due to the exposure of your brand. Brand awareness is achieved because of this, giving your brand a competitive advantage.
Check out these case studies below, which highlight how In-Store Display marketing works:
With so many displays out there, brands must work hard to stand out. K11 shopping mall has incorporated LED screens to make their In-Store POS Display pop!
The custom in-store display in the image above boasts a huge football that bears the “Adidas” logo. It is secured on a platform and illuminated to be visible at night. Considering that the mall has high foot traffic, it’s hard to miss this towering in-store display.
Energizer has recently used small displays in its marketing campaigns, a great strategy for increasing brand visibility.
The bright colors and the unique design make this display stand out.
This kind of large POS display is often used by companies such as Dove, and it is a great choice for in-store promotions. A product display in a retail store is an eye-catching promotional tool.
It can often get extremely hot in Asia. You feel like drinking something, but among all these beverages, even the simplest choice seems hard. And there it is! Your attention is lured by this unique custom in-store beer display by Kirin Ichiban.
Looking for ideas on how to catch customers eyes when they shop? It is a real challenge considering how many competitors there are in the market. In this case, the best idea is to stand out with the help of custom POS display which will highlight your brand among others. This is one of the key benefits of an in-store display.
This summer, travellers flying to and from Dubai can feast their eyes on this amazing Milka custom POS Display in Dubai International Airports Duty-Free.
Here is an in-store marketing idea for the drinks industry, perfect for attracting new customers and increasing brand awareness. This cool LED rotation display will show off your drinks.
In-store marketing helps brands stand out from their competitors. They help to attract the eye of customers who enter your store and purchase your products. In this display, Kinder Bueno, has decided to offer the chance to win prizes in their new sales promotion in Singapore.
An in-store point of sales display, when used correctly, can be an innovative tool for promoting your brand and product. And here we have a great example of a point of sale display by Swiss beverage brand, Schweppes, whose display is both bright and exotic looking.
What’s better than a bottle of Cognac? A giant bottle of Cognac! Louis Royer has made the perfect in-store display to advertise their OX range. This eye-catching bottle perfectly represents the classic elegance of Louis Royer while bringing the product straight to the customer’s attention.
Pacific Coffee, a leading U.S Style coffee company has implemented a gift with purchase campaign for their coffee, represented by ‘My Cup of Drip Coffee’. This gift with purchase is a choice between various colored boxes of flavored coffee and a promotional mug in a set with the special offer of buy one get one free.
Custom figurines are a great example of showing your brand’s products and displaying your brand image. London’s luxury bag and accessories brand, Anya Hindmarch, have done just that, and have creatively used figurines to reflect this season’s product.
Juicy Couture started an in-store campaign for its line of perfumes as well as a part of the promotional activities related to the launch of a new fragrance – Hollywood Royal. The campaign aims to boost sales for Juice Perfumes as well as raising the awareness of the new product.
Back in 1877, the first Barilla pasta was created in a small Italian pasta shop. Today the Italian pasta brand is a global player in the market. Regardless of this, the brand is still required to do in store display promotions. This allows current and potential customers to taste the old traditional pasta they make.
This illuminated LED in-store display is a fantastic choice for the popular alcohol brand Bombay Sapphire. Utilizing airport space can be difficult, especially when trying to attract thousands of potential customers who pass through every day. In this airport’s duty-free section, Bombay Sapphire has successfully made this in-store display eye-catching with its use of lighting and imagery.
The Swiss coffee brand Nescafé is using sensory branding in their marketing approach through a creative in-store display to evoke customers’ emotions and then increase total brand recognition. This in-store promotion is tailored to the Chinese market and was a part of the brand’s strategy to increase awareness in the Chinese city Changde in the Hunan province.
This promotion by Godiva is a great example of how individual marketing ideas can compliment each other and create a strong marketing campaign. Below we will highlight the crucial elements of this promotional display and how this can be beneficial to any business or brand.
Stores can be bland, but Store Displays reverse this retail affliction. Branded Candy displays are a perfect way to liven up your store, while simultaneously operationalizing your business’ marketing efforts. This is also excellent for those improving existing stores, in-store displays are invaluable to pull market your consumers.
The British-American cosmetic giants are advocates of promo gift giving. With the use of, tote bags, notebook sets and body-care hampers they are very experienced in the promotional products industry. Here is one example though of the use of promotional towels, at Hong Kong international airport.
C’est Bon, a major Chinese drinks company has created a successful on-premise display that assists in attracting consumers to the product. Many big brands actively use on-premise displays and put a huge investment in their marketing efforts, however, few successfully create ones which stands out enough to gain the desired effects.
In-Store Promotions; a great marketing technique used by many successful companies, this one by Robinson’s is a distinguishable example of a fantastic promotional display. This creative promotion combines two sister brands in its fruitful attempt to increase sales. By offering ‘A Refreshing Combination’; a free bottle of Ballygowan with every purchase of Robinson’s ‘quashed’ product will certainly spark interest in both loyal and new potential consumers.
This incredible in store display by Kit Kat really makes the brand stand out at stores in Zhuhai, China. Various new flavours are being launched to celebrate the upcoming year of the monkey. Customers are wowed with these brilliant kit kat promotional products and eye-grabbing digital POS display.
Promotional merchandising, especially in-store displays are known to be super effective and beneficial to the company who implements it. However, it is not uncommon for businesses to implement ineffective promotional products and bad in-store displays. Not successfully implementing an in-store display can result in limited benefits and can even negativity effect a brand image and here are 2 examples from a recent trip to China Duty-Free Stores.
A watch is a small timepiece with different individual value to different individual persons. A watch is not just a physical material object, – its a lifestyle to most people. First impressions and the story behind your watch is therefore important, which means that when you purchase your watch you will be impressed by the soundings, which takes its part when it comes to storytelling about the watch. The watch POS display is therefore important.
There are a number of ways to make your product stand out from your competitors. One such way is to include a premium promotional casing that catches the eye of a customer. The Wuliangye Yibin Co. has recently offered a perfect example of this in stores. Carry on reading to find out what effects this promotional idea could have on your business.
Magnetic on-premise displays may look like wizardry but these ingenious displays are really levitating their products in mid-air. Although levitating products may sound like they’re from the plot of Back to the Future, these magnetic on-premise displays are being used by many big brand’s to market their products in a new and exciting way.
Monster Energy is one of the sponsors of the MotoGP. As part of their collaboration, Monster Energy promotes their energy drinks with in-store marketing displays to raise sales. In this campaign, the consumers can win tickets for a race of the MotoGP in Silverstone, with purchase of energy drinks from Monster Energy.
In today’s marketing environment trends are shifting towards more unique and innovative promotional ideas for branded products. Branded Beer Pong table perfectly fits into this growing trend and will no doubt get beer consumers excited! This branded item has massive marketing potential that offers many opportunities and environments for it to employ. Alcoholic drinks should take note, and apply this to their promotional portfolio.
In terms of product positioning, the product would be fantastic within a bar and pub setting as it could help increase extra sales of the beer but also would fit with the target audience. Additionally, it could be used for parties and corporate events where there is a large audience so the brand could be effectively broadcasted.
This in-store display by Guinness will certainly achieve effective pull marketing. The display stands out among the crowd of beer for sale. This will no doubt increase sales through not only impulse buying, but also through brand exposure. Increased perceived value is also achieved with consistency in branding among in store displays. Guinness does this effectively and your business can too by utilizing a creative in-store display.
This amazing marketing display by Chanel for their promotional campaign is currently taking place in Taipei airport. POS is a strong and effective marketing tool which can help you to increase brand awareness and attract maximum customer attention. Every day there are thousands of people passing by stores in the airport and it can be tough to make them stop and come visit your shop. It is one of the most eye-catching displays currently used in the duty-free zone at the airport.
This in-store display is doing a great job of marketing the products offered by Gillette while simultaneously pushing the “fusion” branch of products. With a particular focus on the number of blades, the in store display clearly represents the core competencies of Gillette – comfortable great shaving. A good in store display should do just this, provide information to the consumer about whatever you are selling and why it is worth buying.
Branded Candy displays are a perfect example of a way to liven up your store, while simultaneously operationalizing your business’ marketing efforts. Powerful and custom design like this can drastically increase perceived value, the effect of this is increased sales and profit at the bottom line. Information is key for your consumers when deciding which products to buy. An attractive and effective display will do just this, provide your target market with information, and what you decide to provide them with can have a profound impact on the success of sales.
The French Pen company BIC, is now offering their pens through creative in-store displays. The creative in-store display contains pens in a school bus with the promotion, “win 10 pounds every 10 min.” This offer creates a lot of brand attention, as it is being promoted in a different way, there will be an added value to every pen BIC is selling. A school bus is a great and creative idea to increase sales among core customers. Children and parents will be attracted to this branded bus, and through this, the company will create more brand awareness among their target group.
The Danish supermarket chain, Bilka is offering in store promotions for their Barilla pasta. The promotion display contains a large POS-stand with pictures and text about the company values and its quality. From the stand, it is possible to cook pasta and allow for product tastings. For food brands like Barilla, it is important to do promotions like this. Barilla is competing in a red ocean market, with a lot of suppliers. This naturally means that promotions like this will make them more special than others.
Coca-cola diversified its beverages with a new product line for the Chinese market. The new drink, Georgia coffee has re-entered the market to battle its longtime competitor, Pepsi Co. A giant cup with Georgia’s brand name was spotted in one of China’s largest retail chains, Carrefour. You will hardly miss the POP display as it was strategically placed. The unique appearance and creatively stacked products made it even more noticeable.
Using branded barrels as an advertising product is an excellent choice in merchandise to increase your company’s brand awareness. Drink companies like Havana Club are taken advantage of promotional products like this. The company is using this product as a unique in-store display, which helps to add more value to their drink promotions. The barrels can be used as tables in bars and restaurants or simply just as decoration as Havana Club are doing.
Famous cookies brand Oreo starts “Wonderfilled” promotional campaign on-premise for its new Golden Oreo launch. The main idea was to make this campaign full of “wonders” and awaken the inner child in everyone. It promotes that the whole Oreo experience will bring you the feeling as if you were back in childhood.
Using emotional component and unique idea in a promotional campaign is beneficial for the brand to promote their very own and distinct personality and distinguish itself from the other brands. The campaign is going to be featured with on-premise promotional activities, new product tasting, online and offline media coverage and even release of Oreo book.
British crisps brand McCoy’s is launching ‘Win Your Club’ campaign, one of the biggest in brand’s history. The extensive campaign is going to run till November and includes different promotional elements – on-pack promotion, an array of prizes, branded merchandise giveaway and thousands of free tickets for football matches. The in-store display is a simple yet effective approach for supermarket advertising. It is an essential part of any promotional campaign. One of the main benefits of using it as a promotional tool is affordability, great ROI and effectiveness.
Custom POP Displays has become really effective and fundamental merchandise for top brands to attract attention to their products. We can see these in pretty much every store and the fact that everyone is using this strategy incites us to think about more creative ways to attract people´s attention.
This brilliantly British POS display from Lonsdale definitely encapsulates the theme of British culture well. Lonsdale is widely recognized as a British Brand of sports clothing. This British POS display was in a department store in Zhuhai, China. For more keep on reading.
The global soda company, Sprite has shown their creativeness and launched a new innovative customized in-store display. The in-store display is placed on a Sprite bottle cap, where the Sprite glass-bottle is wrinkled around in “plastic ice”. A display like this is unique because it’s different and creates attention in a memorable way. Customers, therefore, tend to remember Sprite next time they are about to purchase their next soda.
At ODM, we love promotional gifts & candy. M&M’s summer promo combines both loves (and more) and is currently running in their dedicated shops in France. Check out this blog to find out why we love this POS display and the promotional campaign!
Fortress is a well-known electronics store. This Blog aims to investigate the In-store Marketing of a Fortress store in Hong Kong. It will look at the unique POS display and Gift with purchases.
Chivas Regal, one of the world’s original luxury whiskies is currently showing an eye-catching POS display in Hong Kong. It’s a luxury armchair, perfect for sipping your glass of Chivas in.
What stands out of a product on sale is its point of sales packaging. People get attracted to purchase products based on their appearance and its packaging. In marketing, marketers try to promote their products through unique and attractive packaging to appeal to consumers. By making their products appealing, sales could be increased as those who are not really in need of the product may even be tempted to purchase it due to its captivating point of sales (POS) packaging.
B&F Tuna has been using an original Buddha advertising display in Hong Kong International Airport. This display is made from B&F tuna cans stacked to resemble Buddha. With its fusion of Eastern and Western Culture, B&F airport is showing an original advertising display which is sure to catch people’s attention and lead to greater brand awareness.
Check out more terms on our Promotional Products Glossary. Related to In-Store Display, you might also like to learn about Gift with Purchase, Giveaways, Covermounts, On Pack Promotions and Purchase with Purchase promotions.
How can ODM help?
If interested in creating your very own in-store displays, feel free to contact ODM! Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
What is in-store display?
Brands use in-store displays to attract consumers through an innovative placement of products. It allows to increase the brand awareness as well as the exposure of the brand. It is a perfect way to show merchandises in retail stores. A large percent of consumers decide to purchase a product because of the display.
What are the most successful in-store displays?
In-store displays with LED screens; Custom made POS displays; LED rotation displays; Inflatable displays; Statue displays; Product in use displays are a great idea because it shows the merchandise in its environment and how to use it.
How to create an outstanding in-store display?
The most important is to create something that immerse consumers into your industry. Be as creative as possible. Find the most efficient place to put the display. For example in the middle of the store, in the central alley, etc. Then, use punchy colors and add dimension. Don't forget to light your display! Then, place your star product or new arrivals in front.