Using an In Store Display: The Need to Knows

Information is key for your consumers when deciding which products to buy. An attractive and effective display will do just this, providing your target market with information. The information you decide to provide consumers with can have a profound impact on sales. An in store display is an effective way of simultaneously branding and giving information.

Custom In Store Display: Football Promotion by Adidas

Custom In Store Display: Football Promotion by Adidas

Benefits of a creative in-store display:

An effective in-store display can increase sales via pull marketing. Also, impulse buying potential increases due to the exposure of your brand. Brand awareness is achieved because of this, giving your brand a competitive advantage.

 

Check out these case studies below, which highlight how In Store Display marketing works:

Cutting Edge In Store Display with LED Screens

LED Retail Display

POS Display by K11 Shopping Mall

With so many displays out there, brands must work hard to stand out. K11 shopping mall has incorporated LED screens to make their In Store POS Display pop!

Custom In Store Display: Football Promotion by Adidas

The custom in-store display in the image above boasts a huge football that bears the “Adidas” logo. It is secured on a platform and illuminated to be visible at night. Considering that the mall has high foot traffic, it’s hard to miss this towering in store display.

 

Energizer Advertising Custom Instore Display

Energizer has recently used small displays in their marketing campaigns, a great strategy for increasing brand visibility.

Energizer advertising by Custom Instore Display

Energizer advertising by Custom Instore Display

The bright colors and the unique design make this display stand out.

 

Custom Made POS Display – Dove Promotion

This kind of large POS display  is often used by companies such as Dove, and it is a great choice for in store promotions. A product display in a retail store is an eye catching promotional tool.

 

Custom Made POS Display - Dove Promotion

Custom Made POS Display – Dove Promotion                                                                                                                                        

Dove has chosen an in store marketing display which uses the colors and shapes associated with love to target its customer base of “chocolate lovers”. This display makes the brand more memorable, which will ultimately boost sales.

 

Promo Display Idea – Instore POS by Hershey’s

Poster display, counter display, LED display, POS display… there are so many. Hershey’s decided to use a promo display for their marketing campaign.

 

Promo Display Idea – Instore Pos by Hershey’s

Display Idea – Instore Pos by Hershey’s

Standing right at the side of the main aisle, the giant chocolate bar is not to be ignored. Hershey’s display raises brand awareness and at the same time combines it with a promo set up to boost sales and customer retention.

 

Custom In-store Beer Display by Kirin Ichiban

It can often get extremely hot in Asia. You feel like drinking something, but among all these beverages, even the simplest choice seems hard. And there it is! Your attention is lured by this unique custom in-store beer display by Kirin Ichiban.

Custom In-store Beer Display by Kirin Ichiban

Custom In-store Beer Display by Kirin Ichiban

This, in particular, is an in-store beer display customized as a giant Kirin beer can. It is shaped and designed exactly like one of the products they are selling, a white colored display with logo on the side. The structure is simple as there is no need to differentiate the items, as the beer promo concerns only one product.

 

In-Store POS Display by Maybelline to Boost Visibility

In the competitive age of mass production, it is essential to stand out from the crowd. Maybelline adopted a simple but efficient way to differentiate its products by using an in-store POS display.

In-Store POS Display by Maybelline to Boost Visibility

In-Store POS Display by Maybelline to Boost Visibility

As you can see from the photo there is visually a clear separation between Maybelline’s lipsticks and those in the background. There we can find other outstanding beauty brands like Nivea and Carmex, but you would hardly notice them unless you were looking for them on purpose.

 

Nivea Lip Care Promo – Custom POS Display

Looking for ideas on how to catch customers eyes when they shop? It is a real challenge considering how many competitors there are in the market. In this case, the best idea is to stand out with the help of custom POS display which will highlight your brand among others. This is one of the key benefits of an in store display.

Nivea Lip Care Promo - Custom POS Display

Nivea Lip Care Promo – Custom POS Display

Consumers all around the world know Nivea as a personal care brand. But in order be up to the mark even this global brand needs to promote their products. Usually, a custom POS display is the best way to communicate with customers. If, like Nivea lip care, your product is small and doesn’t have a big branding area you can post important information on an advertising stand.

 

Milka Custom POS Display in Dubai Duty-Free

This summer, travelers flying to and from Dubai can feast their eyes on this amazing Milka custom POS Display in Dubai International Airports Duty Free.

Milka Custom POS Display in Dubai Duty Free

Milka Custom POS Display in Dubai Duty-Free

This POS Display is shaped like the beloved mascot ‘Milka’ – a brand symbol. This purple cow is shown on the packaging of all their chocolate and appears in TV advertising. Everyone can easily recognize this brand promotion.

 

In Store Marketing Idea for Drinks – LED Rotation Displays

Here is an in store marketing idea for the drinks industry, perfect for attracting new customers and increasing brand awareness. This cool LED rotation display will show off your drinks.

In Store Marketing Idea for Drinks - LED Rotation Displays

In Store Marketing Idea for Drinks – LED Rotation Displays

 

This drinks display works by putting bottles onto the rotating glass surface. LED lamps underneath shine to light up bottles the colors of the drinks inside. What’s great about this LED product display is that your product will be rotated so that buyers can see all bottles from different angles for maximum exposure of product range.

It is a good idea for brands that offer drinks with different flavors, for example, alcohol brand, Bacardi Breezer.

 

Easter Marketing – Kinder Chocolate In Store Statue Display

This Chinese supermarket in Zhuhai is promoting Kinder Surprise chocolate (part of Ferrero) and have designed fun and unique statues for their own promo!

Easter Marketing - Kinder Chocolate In Store Statue Display

Easter Marketing – Kinder Chocolate In Store Statue Display

In Store Marketing by Kinder Bueno Spin & Win Promotion

In store marketing helps brands stand out from their competitors. They help to attract the eye of customers who enter your store and purchase your products. In this display, Kinder Bueno, have decided to offer the chance to win prizes in their new sales promotion in Singapore.

In store Marketing by Kinder Bueno Spin & Win Promotion

In store Marketing by Kinder Bueno Spin & Win Promotion

Competition forms incentives for people to buy their chocolate, and what’s more, their point of sale display is shaped like a Kinder Bueno. This display is eye-catching and hard to miss.

 

Point of Sales Display – Mix It Up with Schweppes

An in store point of sales display, when used correctly, can be an innovative tool for promoting your brand and product.  And here we have a great example of a point of sale display by Swiss beverage brand, Schweppes, whose display is both bright and exotic looking.

Mix It Up with Schweppes Point of Sales Display

In Store Display Cognac Bottle by Louis Royer

What’s better than a bottle of Cognac? A giant bottle of Cognac! Louis Royer has made the perfect in store display to advertise their OX range. This eye-catching bottle perfectly represents the classic elegance of Louis Royer while bringing the product straight to the customer’s attention.

In-Store-Display-Cognac-Bottle-by-Louis-Royer-

In-Store-Display-Cognac-Bottle-by-Louis-Royer-

Gift with Purchase – Pacific Coffee Drip Cup Promotion

Pacific Coffee, a leading U.S Style coffee company has implemented a gift with purchase campaign for their coffee, represented by  ‘My Cup of Drip Coffee’. This gift with purchase is a choice between various colored boxes of flavored coffee and a promotional mug in a set with the special offer of buy one get one free.

Gift with Purchase - Pacific Coffee Drip Cup Promotion

Gift with Purchase – Pacific Coffee Drip Cup Promotion

Custom Figurines – Decorations for In Store Display

Custom figurines are a great example of showing your brand’s products and displaying your brand image. London’s luxury bag and accessories brand, Anya Hindmarch, have done just that, and have creatively used figurines to reflect this season’s product.

Custom figurines

Custom Figurines – Decorations for In Store Display

In Store Display for Juicy Couture perfumes

Juicy Couture started an in store campaign for its line of perfumes as well as a part of the promotional activities related to the launch of a new fragrance – Hollywood Royal. The campaign aims to boost sales for Juice Perfumes as well as raising the awareness of the new product.

In Store Display for Juicy Couture perfumes

In Store Display for Juicy Couture perfumes

Branded In Store Display in Danish Supermarket

Back in 1877 the first Barilla pasta was created in a small Italian pasta shop. Today the Italian pasta brand is a global player in the market. Regardless of this, the brand is still required to do in store display promotions. This allows current and potential customers to taste the old traditional pasta they make.

Branded In Store Display in Danish Supermarket

Branded In Store Display in Danish Supermarket

LED In-store Display – By Bombay Sapphire

This illuminated LED in-store display is a fantastic choice for popular alcohol brand Bombay Sapphire. Utilizing airport space can be difficult, especially when trying to attract thousands of potential customers who pass through every day. In this airport’s duty free section, Bombay Sapphire has successfully made this in-store display eye-catching with its use of lighting and imagery.

LED In-store Display- By Bombay Sapphire

LED In-Store Display- By Bombay Sapphire

In-Store Display to Increase Brand Awareness by Nescafé

The Swiss coffee brand Nescafé is using sensory branding in their marketing approach though a creative in-store display to evoke customers’ emotions and then increase total brand recognition. This in-store promotion is tailored to the Chinese market and was a part of the brands strategy to increase awareness in the Chinese city Changde in the Hunan province.

In-Store Display to Increase Brand Awareness by Nescafé

In-Store Display to Increase Brand Awareness by Nescafé

Promotional Display – Effective marketing by Godiva

This promotion by Godiva is a great example of how individual marketing ideas can compliment each other and create a strong marketing campaign. Below we will highlight the crucial elements of this promotional display and how this can be beneficial to any business or brand.

Promotional Display - Effective marketing by Godiva

Promotional Display – Effective marketing by Godiva

Dining and Serving In Store Display: Corelle

In store Displays can be massive tools in grabbing attention, pulling customers in and generating sales. Yet, this display by Corelle is a great example of how subtlety can act as an advantage.

In Store Display- Corelle

In Store Display- Corelle

In Store Display: Candy Displays

Stores can be bland, but Store Displays reverse this retail affliction. Branded Candy displays are a perfect way to liven up your store, while simultaneously operationalizing your business’ marketing efforts. This is also excellent for those improving existing stores, in-store displays are invaluable to pull market your consumers.

In Store Display: Liven up your Store with Branded Candy displays!

In Store Display: Liven up your Store with Branded Candy displays

Promo Gift Giving: Crabtree and Evelyn Branded Towels

The British-American cosmetic giants are advocates of promo gift giving. With the use of, tote bags, notebook sets and body-care hampers they are very experienced in the promotional products industry. Here is one example though of the use of promotional towels, at Hong Kong international airport.

Promo Gift Giving: Crabtree and Evelyn Branded towels

Promo Gift Giving: Crabtree and Evelyn Branded towels

On Premise Display by C’est Bon Attracts Consumers

C’est Bon, a major Chinese drinks company have created a successful on premise display that assist in attracting consumers to the product. Many big brands actively use on premise displays and put huge investment in their marketing efforts, however few successfully create ones which stands out enough to gain the desired effects.

On Premise Display by C'est Bon Attracts Consumers

On Premise Display by C’est Bon Attracts Consumers

Robinson’s In-Store Promotion offers GWP

In-Store Promotions; a great marketing technique used by many successful companies, this one by Robinson’s is a distinguishable example of a fantastic promotional display. This creative promotion combines two sister brands in its fruitful attempt to increase sales. By offering ‘A Refreshing Combination’; a free  bottle of Ballygowan with every purchase of Robinson’s ‘quash’d’ product will certainly spark interest in both loyal and new potential consumers.

Robinson's In-Store Promotion offers GWP

Robinson’s In-Store Promotion offers GWP

Kit Kat Promotional Products- Standing out in store

This incredible in store display by Kit Kat really makes the brand stand out at stores in Zhuhai, China. Various new flavours are being launched to celebrate the upcoming year of the monkey.  Customers are wowed with these brilliant kit kat promotional products and eye grabbing digital POS display.

Kit Kat Promotional Products- Standing out in store

Kit Kat Promotional Products- Standing out in store

Case Study: Bad In-Store Merchandising

Promotional merchandising, especially in-store displays are known to be super effective and beneficial to company who implements it. However it is not uncommon for businesses to implement ineffective promotional products and bad in-store displays. Not successfully implementing an in-store display can result in limited benefits and can even negativity effect a brand image and here are 2 examples from a recent trip to China Duty Free Stores.

Bad In-store Merchandising

Bad In-store Merchandising

Exclusive Watch POS Display to Increase Sales

A watch is a small timepiece with different individual value to different individual persons. A watch is not just a physical material object, – its a lifestyle to most people. First impressions and the story behind your watch is therefore important, which means that when you purchase your watch you will be impressed by the soundings, which takes its part when it comes to storytelling about the watch. The watch POS display is therefore important.

Exclusive POS Watch Display to Increase Sales

Exclusive POS Watch Display to Increase Sales

Premium Promotional Casing – Case study by Wuliangye Yibin Co.

There are a number of ways to make your product stand out from your competitors. One such way is to include premium promotional casing that catches the eye of a customer. The Wuliangye Yibin Co. has recently offered a perfect example of this in stores. Carry on reading to find out what effects this promotional idea could have on your business.

Premium Promotional Casing - Case study by Wuliangye Yibin Co.

Premium Promotional Casing – Case study by Wuliangye Yibin Co.

Magnetic On Premise Display for Levitating Products

Magnetic on premise displays may look like wizardry but these ingenious displays are really levitating their products in mid-air. Although levitating products may sound like they’re from the plot of Back to the Future, these magnetic on premise displays are being used by many big brand’s to market their products in a new and exciting way.

Magnetic On Premise Display for Levitating Products

Magnetic On Premise Display for Levitating Products

 

Monster’s in store marketing with MotoGP

Monster Energy is one of the sponsors of the MotoGP. As part of their collaboration, Monster Energy promotes their energy drinks with in store marketing displays to raise sales. In this campaign the consumers can win tickets for a race of the MotoGP in Silverstone, with purchase of energy drinks from Monster Energy.

Monster's in store marketing with MotoGP

Monster’s in store marketing with MotoGP

Unique Promotional Ideas: Branded Beer Pong Table

In todays marketing environment trends are shifting towards more unique and innovative promotional ideas for branded products. Branded Beer Pong table perfectly fits into this growing trend and will no doubt get beer consumers excited! This branded item has massive marketing potential that offers many opportunities and environments for it to employed. Alcoholic drinks should take note, and apply this to their promotional portfolio.

In terms product positioning, the product would be fantastic within a bar and pub setting as it could help increase extra sales of the beer but also would fit with the target audience. Additionally it could used for parties and corporate events where theres a large audience so the brand could be effectively broadcasted.

Unique Promotional Ideas- Branded Beer pong table

Unique Promotional Ideas- Branded Beer pong table

In-store Display Creatively Attracts Sales

This in-store display by Guinness will certainly achieve effective pull marketing. The display stands out among the crowd of beer for sale. This will no doubt increase sales through not only impulse buying, but also through brand exposure. Increased perceived value is also achieved with consistency in branding among in store displays. Guinness does this effectively and your business can to by utilizing a creative in-store display.

In Store Display

In Store Display

Great marketing display for cosmetics promotions by Chanel

This amazing marketing display by Chanel for their promotional campaign is currently taking place in Taipei airport. POS is a strong and effective marketing tool which can help you to increase the brand awareness and attract maximum customer attention. Every day there are thousands of people passing by stores in the airport and it can be tough to make them stop and come visit your shop. It is one of the most eye-catching displays currently used in the duty free zone at the airport.

Great marketing display for cosmetics promotions by Chanel

Great marketing display for cosmetics promotions by Chanel

Gillette Grabs Attention: In Store Display

This instore display is doing a great job of marketing the products offered by Gillette while simultaneously pushing the “fusion” branch of products. With particular focus on the number of blades, the in store display clearly represents the core competencies of Gillette. Comfortable great shaving. A good in store display should do just this, provide information to the consumer about whatever you are selling and why it is worth buying.

In Store Display

In Store Display

In Store Display: Candy Displays

Branded Candy displays are a perfect example of a way to liven up your store, while simultaneously operationalizing your business’ marketing efforts. Powerful and custom design like this can drastically increase perceived value, the effect of this is increased sales and profit at the bottom line. Information is key for your consumers when deciding which products to buy. An attractive and effective display will do just this, provide your target market with information, and what you decide to provide them with can have a profound impact on the success of sales.

In Store Display

In Store Display

Back To School In-Store Display by BIC

The French Pen company BIC, is now offering their pens through creative in-store displays. The creative in-store display contains pens in a school bus with the promotion, “win 10 pound every 10 min.” This offer creates a lot of brand attention, as it is being promoted in a different way, there will be an added value to every pen BIC is selling. A school bus is a great and creative idea to increase sales among the core customers. Children and parents will be attracted to this branded bus, and through this, the company will create more brand awareness among their target group.

In Store Display

In Store Display

Branded In Store Display in Danish Supermarket

The Danish supermarket chain, Bilka is offering in store promotions for their Barilla pasta. The promotion display contains a large POS-stand with pictures and text about the company values and its quality. From the stand it is possible to cook pasta and allow for product tastings. For food brands like Barilla, it is important to do promotions like this. Barilla is competing in a red ocean market, with a lot of suppliers. This naturally means that promotions like this will make them more special than others.

Branded In Store Display in Danish Supermarket

Branded In Store Display in Danish Supermarket

Great idea for Promotional POS display in China

Coca-cola diversified its beverages with  new product line for the Chinese market. The new drink, Georgia coffee has re-entered the market to battle it’s long time competitor, Pepsi Co. A giant cup with Georgia’s brand name was spotted in one of China’s largest retail chains, Carrefour. You will hardly miss the POP display as it was strategically placed . The unique appearance and creatively stacked products made it even more noticeable .

Giant Cup Custom Display

Giant Cup Custom Display

Advertising Product for Drink Companies – Branded Barrels

Using branded barrels as an advertising product is an excellent choice in merchandise to increase your company’s brand awareness. Drink companies like Havana Club are taken advantage of promotional products like this. The company is using this product as a unique in-store display, which helps to add more value to their drink promotions. The barrels can be used as tables in bars and restaurants or simply just as decoration as Havana Club are doing.

Advertising Product for Drink Companies – Branded Barrels

Advertising Product for Drink Companies – Branded Barrels

“Wonderfilled” On Premise Campaign by Oreo

Famous cookies brand Oreo starts “Wonderfilled” promotional campaign on premise for its new Golden Oreo launch. The main idea was to make this campaign full of “wonders” and awaken the inner child in everyone. It promotes that the whole Oreo experience will bring you the feeling as if you were back in childhood.

Using emotional component and unique idea in promotional campaign is beneficial for the brand to promote their very own and distinct personality and distinguish themselves from the other brands. The campaign is going to be featured with on premise promotional activities, new product tasting, online and offline media coverage and even release of Oreo book.

"Wonderfilled" On Premise Campaign by Oreo

“Wonderfilled” On Premise Campaign by Oreo

McCoy’s runs Massive Marketing Campaign with In-Store Display

British crisps brand McCoy’s is launching ‘Win Your Club’ campaign, one of the biggest in brand’s history. The extensive campaign is going to run till November and includes different promotional elements – on-pack promotion, array of prizes, branded merchandise giveaway and thousands of free tickets for football matches. In-store display is simple yet effective approach for supermarket advertising. It is an essential part of any promotional campaign. One of the main benefits of using it as a promotional tool is affordability, great ROI and effectiveness.

McCoy’s runs Massive Marketing Campaign with In-Store Display

McCoy’s runs Massive Marketing Campaign with In-Store Display

Doraemon Summer Promo by Wellcome Hong Kong

World famous Japanese animation franchise Doraemon is, one more time, generating some real buzz with a co-branded summer promo in Hong Kong’s Wellcome Superstores.

First, you will notice these big POS displays in stores offering a variety of products to drive impulse purchase sales. As usual with Wellcome, it’s all based on stamp collection.

Summer Promo - Doraemon campaign at Wellcome

Summer Promo – Doraemon campaign at Wellcome

Custom POP Displays by Top WorldWide Brands

Custom POP Displays has become a really effective and fundamental merchandise for top brands to attract attention towards their products. We can see these in pretty much every store and the fact that everyone is using this strategy, incites us to think about more creative ways to attract people´s attention.

Custom POP Displays by Top WorldWide Brands

Custom POP Displays by Top WorldWide Brands

Back to blighty with this British POS display from Lonsdale

This brilliantly British POS display from Lonsdale definitely encapsulates the theme of British culture well. Lonsdale is widely recognized as a British Brand of sports clothing. This British POS display was in a department store in Zhuhai, China. For more keep on reading.

Back to blighty with this british POS display from Lonsdale

Back to blighty with this british POS display from Lonsdale

Customized In-Store Display by Sprite

The global soda company, Sprite has shown their creativeness and launched a new innovative customized in-store display. The in-store display is placed on a Sprite bottle cap, where the Sprite glass-bottle is wrinkled around in “plastic ice”. A display like this is unique because its different and creates attention in a memorable way. Customers therefore tend to remember Sprite next time they are about to purchase their next soda.

Customized In-Store Display by Sprite

Customized In-Store Display by Sprite

M&M’s Summer Promo in France

At ODM, we love promotional gifts & candy.  M&M’s summer promo combines both loves (and more) and is currently running in their dedicated shops in France.

summer promo m&ms

M&M’s summer promo – CDG Airport in France

Liverpool FC and Carlsberg – In Store Marketing in China

You will never walk alone with this global extension strategy. A perfect example of in store marketing between Liverpool FC and Carlsberg in China.

Liverpool FC and Carlsberg - In Store Marketing in China

Liverpool FC and Carlsberg – In Store Marketing in China

Fortress and their Instore Marketing in Hong Kong 

Fortress is a well-known electronics store. This Blog aims investigate the Instore Marketing of a Fortress store in Hong Kong. It will look at the unique POS display and Gift with purchases.

Fortess and their Instore Marketing in Hong Kong

Fortess and their Instore Marketing in Hong Kong

Eye-catching POS display by Chivas Regal

Chivas Regal, one of the world’s original luxury whiskies is currently showing an eye-catching POS display in Hong Kong. It’s a luxury armchair, perfect for sipping your glass of Chivas in.

Eye-catching POS display by Chivas

Eye-catching POS display by Chivas

Point of Sales Packaging by The Johnnie Walker

What stands out of a product on sale is its point of sales packaging. People gets attracted to purchase products based on its appearance and its packaging. In marketing, marketers try to promote their products through unique and attractive packaging to appeal to the consumers. By making their products appealing, sales could be increased as those who are not really in need of the product may even be tempted to purchase it due to its captivating point of sales (POS) packaging.

Point of Sales Packaging by The Johnnie Walker

Point of Sales Packaging by The Johnnie Walker

B&F Tuna’s Buddha Advertising Display

B&F Tuna has been using an original Buddha advertising display in Hong Kong International Airport. This display is made from B&F tuna cans stacked to resemble Buddha. With it’s fusion of Eastern and Western Culture, B&F airport is showing an original advertising display which is sure to catch people’s attention and lead to a greater brand awareness.

B&F Tuna’s Buddha Advertising Display

B&F Tuna’s Buddha Advertising Display

 

Check out more terms on our Promotional Products Glossary.  Related to In Store Display, you might also like to learn about Gift with Purchase, Giveaways, Covermounts, On Pack Promotions and Purchase with Purchase promotions.