8 Reasons to Invest In Custom Patio Umbrellas for Promotions

Patio umbrellas are a clever and practical way for drinks, beverage companies, and cafes to market themselves effectively. They blend functionality with branding, creating an appealing outdoor space while increasing brand visibility and recognition. See how brands used them for branding.

Some companies use them as gift with purchase or simply shades from the sun. On the other hand, other brands use them as POS displays.

Custom Patio Umbrellas

Key Features:

• Full-Colour Screen Print: Your brand’s logo, message, or artwork can be impeccably rendered in vibrant colours across the canopy, ensuring eye-catching visibility.

• Versatility: Ideal for a spectrum of businesses, from cafes and resorts to outdoor events and recreational spaces.

• Brand Promotion: Seamlessly integrate your brand identity into outdoor spaces, maximizing exposure and recognition among your target audience.

• Enhanced Customer Experience: Offer patrons a comfortable and shaded area while immersing them in your brand’s visual narrative.

Specifications:

• Size: 2×2 meters, offering ample coverage for shade and branding visibility.

• Structure: Supported by a 38mm main pole and 4 robust 14x24mm ribs, ensuring stability and longevity.

• Canopy: Made from high-quality 200g polyester, providing resilience against varying weather conditions. Customisation options are available to align with your brand’s colour palette and design motifs.

• Material: Constructed with Chinese wood, ensuring sturdiness and a sophisticated appearance.

The Top Benefits of Using Custom Patio Umbrellas

Custom patio umbrellas are more than mere shade providers; they function as potent marketing assets, offering numerous advantages for businesses seeking heightened visibility and distinctive brand experiences. Below are the key benefits of incorporating branded parasols into your promotional approach:

1. A creative, eye-catching way to promote your business.

Customisable umbrellas allow you to be creative with your outdoor advertising. You can use them as part of your branding efforts by creating a logo that will be seen by everyone who uses the umbrella or everyone who walks by. The logo can be any colour, including a slogan or text that helps people remember your company name.

Umbrellas can also be used for promotional events where people need protection from the elements. With so many different styles, there’s sure to be one umbrella that fits with the event you’re planning.

2. Custom patio umbrellas can boost exposure for customers.

Your customers likely don’t take as much time looking around as someone walking by your restaurant or shop.

However, when they sit at your patio table, they’ll see your custom-printed umbrella.

That means you have a captive audience for your marketing message, which can be extremely valuable when you seek repeat business from those who come to your establishment.

3. They create an invitation for interaction.

When people see something that catches their eye, their first impulse is to interact with it — especially if the object appeals to their sense of fun or adventure.

Patio umbrellas say, “Come over here!” They invite people to come closer so they can examine them more carefully.

At the same time, they provide shade and protection from the elements, which makes them attractive for hanging over outdoor seating areas such as patios, decks and porches.

4. They offer excellent portability for business owners.

Portable, collapsible and easy to carry, promotional patio umbrellas are the perfect way to get your business noticed while offering shade and protection from the sun.

Unlike other forms of advertising, such as billboards, which remain in one spot, umbrellas can be easily moved around to different locations to maximise visibility and exposure. On top of that, umbrellas are made from durable fabric, making them easy to fold up and store.

5. . They come in a variety.

You can choose from a variety of styles, including cantilever, beach, table, garden and even bar-height umbrellas.

Because these types of umbrellas are so versatile, you can place them in various locations.

Whether you want to use them along the perimeter of an outdoor seating area or near an outdoor table and chairs where guests can sit and enjoy their food and drink in the shade, these umbrellas will not only look great but will also provide a much-needed break from the summer sun.

6. They are weather resistant.

They are typically made with waterproof materials, which means they can withstand heat and rain. This means that during all times of the year, your custom patio umbrella will not only look fantastic but will also provide shelter for your guests during those inevitable rainy days when everyone still wants to enjoy being outdoors.

7. They’re Low Maintenance.

You don’t have to do anything to maintain custom patio umbrellas if you buy quality products. Patio umbrellas can withstand rain, wind and sun without much issue, so there’s no reason to maintain them daily or even weekly. The only thing you might need to replace is a canopy, but these are usually sold separately at a reasonable price.

8. Long-Term Branding Solution

Crafted with quality materials like Chinese wood and 200g polyester, these umbrellas are built to withstand varying weather conditions, ensuring prolonged exposure for your brand.

The enduring nature of the full-colour screen printing means your brand remains prominently displayed over time, providing long-term promotional value.

Suitable Businesses for Implementing Custom Patio Umbrellas

Their adaptability, branding potential, and functional appeal make custom parasols an ideal promotional tool for various industries. Here’s a breakdown of businesses that can leverage them to enhance your brand’s visibility and customer experience:

Cafes and restaurants can elevate their outdoor dining spaces by incorporating branded outdoor umbrellas. They not only provide shade for patrons but also serve as branded focal points, enhancing the ambience and visibility of the establishment.

Resorts and hotels often boast outdoor lounging areas, poolside spaces, or beachfront amenities. Custom outdoor umbrellas can offer guests shade while presenting the brand in a sophisticated and inviting manner, contributing to an upscale guest experience.

Events held in open spaces, such as festivals, concerts, markets, or outdoor gatherings, can benefit from branded umbrellas. These umbrellas act as attention-grabbing markers for specific areas or booths, amplifying brand presence amid bustling event settings.

Beverage companies hosting tastings, launches, or promotional events can utilise custom umbrellas to create engaging brand spaces. These umbrellas provide shade for attendees while prominently displaying the brand’s logo or promotional messages.

Public spaces catering to recreational activities, picnics, or community events can enhance their visitor experience by offering shaded areas with branded umbrellas. This not only adds comfort but also reinforces the identity of the space.

Retail businesses with outdoor displays, sidewalk sales, or pop-up shops can leverage custom umbrellas to create attention-grabbing displays. These umbrellas serve as visual magnets, attracting passersby and promoting the brand’s offerings.

If wooden parasols don’t match your branding, you may opt to use solar umbrellas, which is also considered sustainable and safe for the environment. 

Discover how other brands used custom parasols in marketing:

With their attractive designs and impressive size, custom patio umbrellas can make a significant impact on your business’s next outdoor advertising campaign. Take a look at this excellent example we found during our travel to France!

We found these custom patio umbrella sets branded with Selecta outside a hotel near Verdon Gorge. With the nice weather, it will be enjoyable for customers to sit outside and prefer to have their meal there. The location is also perfect for hooking audiences as there are a lot of tourist attractions that surround the area.

Apart from coming in different sizes and styles, these umbrellas are made of recycled materials, which is better for the environment.  The canopy is fully made from recycled plastic, which helps reduce waste, manufacturing costs and advertising expenses.

Putting All Together

In the world of business, where impressions matter, custom wooden patio umbrellas aren’t just an accessory; it’s a statement – a testament to your commitment to quality, aesthetics, and innovative marketing strategies.

Step into the shade of distinction and let your brand shine through the elegance and allure of this bespoke promotional masterpiece. If you’re looking for a trusted umbrella manufacturer, the ODM Group is here to provide all your needs. We have a team of experienced designers who can help create the designs that will match your branding.

All you need to know about custom patio umbrellas!