6 Important Things to Consider for Choosing Promotional Patio Umbrellas

Advantages of Using Promotional Patio Umbrellas

Custom umbrellas with logo have gone from being a means of protection from the hot weather or rain to highly functional tools for the success of any outdoor marketing ideas. Listed below are some of the reasons you need these products for your business.

Here are some other brands that used promotional patio umbrellas in marketing…

We spotted Nestle’s outdoor umbrella on one of the streets we visited in Hong Kong. Their umbrella is printed with one of their products and logo, making it more recognisable to passersby.

We found Grimbergen’s outdoor umbrellas during our visit to Europe. These undeniably attract customers to stop at the restaurant where these umbrellas were installed.

These specific patio umbrellas from Selecta are made of recycled materials. The canopy is entirely made from recycled plastic, which helps reduce the brand’s waste, manufacturing costs and advertising expenses.

Promotional Patio Umbrellas Buying Guide

Needless to say, the market is already saturated with different promotional patio umbrellas. Each one that offers them claims their products are the best. However, finding a brand or company you can trust is hard. So, here are some tips to consider when choosing or buying patio umbrellas for your business.

1. Choose what style suits your business

This is a very crucial factor to consider in buying an umbrella for your out business. Will you opt for a table patio, a tilting umbrella, a tiki-style, or a solar umbrella? Having a specific style in mind will help you save time searching in the vast market.

2. Consider what type of pole to use

Let’s say you are already decided on the type of umbrella you want for your business. Now, it’s time to choose the type of pole you need for your umbrella. You may choose from a wooden pole, fibreglass, aluminium or stainless steel.

A wooden one complements any classic or nordic-themed business. Meanwhile, fibreglass has high resistance to rot. Aluminium, on the other hand, blends well for minimalist designed outdoor business.

3. Decide the size

It is very important to identify first the size of the area where your umbrella will be installed. Small- sized are appropriated for businesses with limited space. You may also consider tilting umbrellas if that is the case. However, you may opt for larger umbrellas if you have great outdoor space.

4. Choose the canopy wisely

The fact that it will protect your customers from the rain or sun makes the canopy one of the most important parts of your umbrella. Moreover, it is the canvas where you place your custom design or logo for your marketing. Thus it is very crucial to choose the ones that last longer.

Canopies can be made from acrylic fabric and polyester fabrics. Both types are suitable for outdoor business spaces.

5. Choose the perfect base

Most people thought the base wasn’t necessary for choosing a patio umbrella. Little did they know that this plays a vital role in outdoor marketing. Bases come in two forms — fixed and mobile. Fixed bases are suitable for windy places, while bases with wheels make it easy for your staff to move the patio umbrellas whenever needed.

Furthermore, when choosing the base, it is very important to consider factors like your umbrella canopy size and your environment. Freestanding centre pole umbrellas should weigh about 10 pounds per canopy foot; however, if an umbrella table is already present, your patio umbrella base should weigh about 5 pounds per foot.

6. Customisation

Last but definitely not the least is the umbrella customisation capacity. Since you will use them for marketing, your brand identity must reflect on them. You have to ensure that the canopy can withstand printing procedures.

Aside from patio umbrellas, hand-carry ones also have great promotional potential. Check out our wide array of umbrella designs:

In Conclusion

No one can underestimate the power of umbrellas in marketing. Their versatility is very evident. The benefits they give to customers and businesses are incomparable. Thus, no wonder why they are a must-have for any outdoor marketing.

Here at ODM Group, we help brand local and international businesses design and create any promotional merchandise they need, such as promotional umbrellas. In addition, we also produce seasonal promotional products, branded corporate giveaways, promotional sports merchandise, and branded promotional gift packs. We also manufacture high-quality and bespoke freestanding display units for any brand.

Feel free to connect to our team for inquiries. Our product designers from Mindsparkz are also here to guide and assist you in the product brainstorming process.

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