From being a simple protection against rain or sun, custom logo umbrellas are now used for different kinds of marketing. This custom-designed umbrella by Hanuman is an excellent example of how businesses are becoming more creative when promoting their products on the street.

Hanuman is a Cambodian beer named after the Hindu monkey god Hanuman. This lager brand is considered a newbie in the industry, established only in 2021. Despite being new in the business, Hanuman receives great responses from the market.
What Makes this Umbrella Stand Out in the Street?
Our team immediately spotted this custom-designed umbrella on the street because of its very distinctive images. Hanuman’s name and logo are printed on its canopy, making the umbrella visible even from afar.

Using compelling visuals is a tried and tested way to make your marketing more impactful. Graphic designs not only help catch the attention of new prospects but also aid in conveying your brand’s personality without even saying a word.
Undeniably bigger than the usual umbrellas we see, this custom logo umbrella is indeed very noticeable. Street vendors are using this umbrella in Cambodia. There are several Hamuman’s umbrellas that can be seen in that particular area the ODM team has visited. Each umbrella is large enough to accommodate customers.

In choosing an umbrella size, you must first determine the size of the table or area to be shaded. The general rule is to choose an umbrella five (5) feet larger than the area you want to shade.
Top 3 Ways to Use Custom Logo Umbrella in Marketing
Branded outdoor umbrellas have long been used in marketing. We usually see them in the street or outside commercial shops. Aside from providing shade to customers, they are also being utilised to invite people.
With that said, how can you use these custom logo umbrellas in your marketing? Here are some practical tips to get the most out of these promotional tools.
1. Bring them to big events.
Bring your custom umbrellas to significant events. You may sponsor an event and provide them with a place where participants can stay.
For instance, you may bring them to your community’s drink or sports events. Likewise, having them present during a car or motor show would be a great idea to consider.
As more participants are expected to join the event, your chance of getting noticed is very high.
2. Use them as a giveaway to your clients.
If you aim to get more clients, sending promotional gifts is one one the most proven effective marketing tactics.
For instance, if you are a marketing manager for an F&B company, you may consider giving your existing clients promotional outdoor umbrellas. can send branded umbrellas to your existing clients.
Thus, providing them with one or two outdoor umbrella units will give you an advantage over competitors. To make the more effective, you may print your client’s logo, your company logo, or both on the umbrellas.
3. Make your custom logo umbrellas part of your outdoor marketing.
The retail space is indeed a good place to sell your products. However, bringing them on the street is also an ideal strategy to start with to increase sales.
And here’s where your custom logo umbrellas come to play. You may consider setting up outdoor stalls to sell your products, cold beverages for example, to passing people.
Likewise, you may also try to put up a food cart and use umbrellas to provide space for diners. Furthermore, you also try putting your custom-printed umbrellas on wheels to increase mobility.
Get inspired by how other brands use umbrellas in their marketing.
Get to know more umbrella designs for your business…
This solar umbrella can take your marketing to the next level. It does not provide a shed for customers but also allows them to recharge their devices. A 2-in-1 product, it will greatly help your promotional campaign in many ways.
Give your marketing some twist with this inverted umbrella design. This umbrella is popularly known as “unbrella”, or Upside Down Umbrella. Learn more about this novelty item here.
This capsule umbrella makes a perfect promotional product idea for the healthcare industry. Cute and indeed unique, customers will surely love to get this as a gift.
Taking Your Outdoor Marketing to New Heights!
Marketing your product and services outdoors is surely an effective way to get more clients. However, too much exposure to sunlight can be detrimental not just to your staff’s health but also to your customers.
Therefore, we at ODM develop practical advertising products to make your brand visible even under shades. Learn more about these innovative shading advertising products below!
In Conclusion,
The promotional potential of umbrellas is indeed incomparable. They are very flexible and versatile. In addition, the benefits they give to both customers and businesses are incomparable. Thus, there’s no doubt why brands keep on choosing them as marketing tools.
Here at ODM Group, we help local and international businesses design and create any promotional merchandise they need, such as custom logo umbrellas. We also produce seasonal promotional products, branded corporate giveaways, promotional sports merchandise, and branded promotional gift packs. Similarly, we manufacture high-quality and bespoke freestanding display units for any brand.
Feel free to connect to our team for inquiries. Our product designers from Mindsparkz are also here to guide and assist you in the design or product brainstorming process.
Custom Logo Umbrellas FAQs
All you need to know about customising umbrellas for outdoor brand marketing!
Why should I consider customising umbrellas for my outdoor brand marketing?
Customising umbrellas for your outdoor brand marketing can be a great way to increase brand visibility and create a lasting impression on your customers. Umbrellas are a useful and practical item that people will use regularly, especially in rainy weather. By customising umbrellas with your brand logo or message, you can increase brand recognition and help customers associate your brand with quality and reliability.
What options are available for customising umbrellas for outdoor brand marketing?
There are several options for customising umbrellas for outdoor brand marketing. You can choose from different colours, styles, and sizes of umbrellas, and you can also customise the handle, shaft, and canopy. You can add your brand logo or message to the canopy, and you can also include your brand colours or other design elements.
How can I use customised umbrellas for outdoor brand marketing?
Customised umbrellas can be used in a variety of ways for outdoor brand marketing. You can give them away as promotional items at outdoor events, trade shows, or conferences, or you can sell them as branded merchandise in your retail store or online shop. You can also use customised umbrellas as part of your marketing campaigns, such as by featuring them in your social media posts or advertising materials.