If you love oddities then Japan is the country for you. In fact, in terms of bizarre gadgets and innovative products, it’s the leader. They manage to put a twist on anything, even the simple umbrella, which often has the same design and the same structure.
The innovative product – Upside Down Umbrella
The ‘unbrella’, the simplified name of the Upside Down Umbrella, is trying to bring a touch of novelty in the field by turning things upside down.
The original concept belongs to the designer Hiroshi Kajimoto, I don’t think many will know him, but it’s always good to emphasize the ownership of certain ideas.
In its extravagance and originality, the ‘unbrella’ is uniquely innovative, while the elements that compose it and their style are identical to the classical models. The main difference is that the frame is mounted on the other hand, this means that the frame is on the outside and the umbrella opens in reverse.
An innovative product that makes your life easier
This is undoubtedly a unique and peculiar characteristic but it isn’t just purely aesthetic, surprisingly the upside down mechanism has some other advantages. When you close an umbrella normally you risk drops falling on your sleeves; it’s not a huge issue but if you don’t wear a waterproof jacket it can be annoying. With this innovative product all the water ends up in the middle and not a drop will fall out, then when you turn the umbrella upside down you can squeeze out the water before going inside.
The second advantage can be seen when it’s closed. Instead of having a single point the ‘umbrella’ has multiple points and is self-standing, removing the need for an umbrella stand.
Why offer an innovative product?
Offering innovative products is definitely a way to surprise and leave your customers speechless. Attracting consumers will give you a competitive advantage and allow you to stand out from the crowd. This is crucial, especially in a saturated market. Furthermore, an innovative product is much more likely to be remembered than standard and common objects. Fun and interesting products will be able to generate buzz and increasing brand awareness as well as brand visibility. Innovation means looking ahead, trying to anticipate the needs of your customers and as a result keep a client a faithful customer towards your brand.
How can ODM help?
Keen on creating your very own custom innovative promotional product as such? What are you waiting for, contact ODM and discover ample ways to surprise your customers and boost sales. With an eye-catching product, your brand visibility and brand awareness are bound to skyrocket – we can do that for you. Our product designers will be able to provide you with multiple unique and interesting products that will cater to your needs. The specialists here is capable of assisting you throughout every process to ensure a pleasant experience. Contact us now!
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