Packaging Design

Having a good packaging design plays an important role in giving customers a good first impression. It gives you control over what your customers will think of your brand.  

Did you know that a study from The Guardian revealed – 70% of consumers view brands that use sustainable packaging and recycle materials more favorably? Product Packaging plays a role in how customers see your company and brand.  A good product packaging will entice more customers and stimulate sales.

An effective product packaging should have a good choice of material, form, graphics, colours and fonts. 

Example : On-Pack Promotions

On-pack promotions is a sales promotion strategy that is popularly used by brand managers. Promotional Strategies like On-pack Promotions entice customers to purchase your product, due to a perceived added value.

On-pack promotions are basically any type of promotion that is integrated onto the product’s packaging.

Product packaging can be a very complex mechanism sometimes. We can help you design and personalize your product packaging to suit your brand.

About Mindsparkz

In 2013, ODM launched Mindsparkz, a full-service Design Agency, to help with early-stage Product Development, Ideation and Marketing. Our graphics and product designers are capable of meeting individual needs and brainstorm with you to turn your vision into reality.

Here are some packaging related case studies :

1. Confectionery Packaging Branding – Attention to Details

All people love chocolate. And the amount of chocolate brands is so high, that they for sure should be using some marketing tools to stand out among competitors. This craze made us choose the confectionery packaging branding as a topic for today’s blog. Contact ODM so we can start working on your designs.

Confectionery Packaging Branding – Attention to Details

Confectionery Packaging Branding – Attention to Details

2. Multiple Solutions for Custom Packaging Materials

ODM Group has a lot of experience with design and manufacturing of custom product design & packaging solutions in various materials. Working with several industries such as beauty, cosmetic or fashion, we developed long-term solid relationships with our partner factories helping us source premium quality material with best prices in the market.

Multiple Solutions for Custom Packaging Materials

Multiple Solutions for Custom Packaging Materials

3. Promo Whiskey Stones – New Packaging Designs

Ever thought that you were drinking more ice water than the actual drink? Gift your customers some promo whiskey stones and a proper glass of bourbon. However, nice promo whiskey stones requires some nice packaging as well. No company would hand them over like normal rocks. Give a look at this new packaging designs for promo whiskey cubes. Contact ODM to learn about how we can help you create beautiful brand packaging designs.

Promo Whiskey Stones – New Packaging Designs

Promo Whiskey Stones – New Packaging Designs

4. Custom Leather Packaging for Drinks Promotions

It is said not to judge a book by it’s cover, but how about Drinks Promotions? With these Custom Leather Packaging, your Drinks Bottles will be sure to catch eyes and have a greater perceived value. Contact ODM to learn more about brand packaging design.

Custom Leather Packaging for Drinks Promotions

Custom Leather Packaging for Drinks Promotions

5. Branded Shoelaces Packaging by Stolen Riches and Barbiturik

Shoelaces are common products that can be found easily at stores. However, packaging can work wonders by transforming an ordinary item into a unique and wanted product. Let’s take a look at Barbiturik and Stolen Riches packaging using test tubes for branded shoelaces. If you need help with packaging designs, contact ODM.

Branded Shoelaces Packaging by Stolen Riches and Barbiturik

Branded Shoelaces Packaging by Stolen Riches and Barbiturik

6. Creative Promo Packaging Idea – Paper Shaped Handbags

Paper bags as promo packaging can be rather annoying when given to customers instead of the sturdy plastic carrier bag. Known for being easily damaged and ruined by the rain, they can be an unwanted item to carry around. However here is a new paper packaging product that brings promo packaging and gifts packaging to a whole more stylish level. For all your product design & packaging needs, contact ODM.

Creative Promo Packaging Idea – Paper Shaped Handbags

Creative Promo Packaging Idea – Paper Shaped Handbags

Why is it important to have a good packaging design?

Because it gives you control over what your customers will think of your brand. Did you know that a study from The Guardian revealed – 70% of consumers view brands that use sustainable packaging and recycle materials more favorably? Product Packaging plays a role in how customers see your company and brand. A good product packaging will entice more customers and stimulate sales.

What makes a great packaging design?

An effective product packaging should have a good choice of material, form, graphics, colours and fonts.

Why should you consider Mindsparkz for your product packaging designs?

In 2013, ODM launched Mindsparkz, a full-service Design Agency, to help with early-stage Product Development, Ideation and Marketing. Our graphics and product designers are capable of meeting individual needs and brainstorm with you to turn your vision into reality.