Promotional Sports Merchandise: Strengthening Carnation’s Marketing

A lot of people are into sports; may it be football, wrestling or simply jogging. Sports have become an integral part of life. People are looking for more ways to get active and stop the sedentary lifestyle hence a lot of brands have introduced promotional sports merchandise to their marketing campaigns. In our photo, we see an on-pack promotion from Carnation, a known milk brand, with a knee support band as an on-pack gift.

 

On-Pack Gifts

Seeing an on-pack gift is something that excites customers and shoppers. It easily attracts customers because getting another item on top of your regular purchase is always a good deal. As a result, brands that run promotional giveaways are always perceived to be generous which improves the whole brand image.

 

Why Your Brand Should Run A Promotional Sports Merchandise?

• Enhance Brand Image – Sports GWP supports the drive to health and wellness. And when your brand runs such promotions, this shows that you wholeheartedly support your customers to lead a healthy lifestyle. Therefore, it leaves a good impression on the brand which later improves the whole brand image.

 

• Affordability – There are several promotional sports merchandise that is cost-effective. Manufacturing these items won’t cost your brand an arm and a leg. This knee support band is a good example of an affordable sports giveaway. Therefore, you may create a lot of these items and offer them as a gift with purchase or giveaways during trade shows or sporting events.

 

• Customisability – This knee support band is highly customizable. There are several materials that may be used to achieve the elastic feature of the support band and the prices of these materials vary. So, the material that will be used depends on your marketing budget and your preference. Anyway, there is always that perfect material that fits all your conditions. But if you’d like a professional opinion, please don’t hesitate to contact us anytime.

 

• Branding Potential – If you’re wearing a branded sports gear and use it during sports events, this exposes the brand even further. People will see and remember your brand through these promotional sports merchandise. Imagine a local basketball player wears your branded knee support band and your local newspaper covers a story for him complete with a photograph. It’s instant publicity for your brand. Actually, there are several ways on how to maximize your branding potential. But before you think about the technicalities, just ensure that your brands are legible and clear on these promotional products. You don’t want to end up in a blur.

 

 

How To Improve This Promotion?

We’d say that the promotion is almost perfect. But, we can still improve the whole pack.

• Box Design – The brand could’ve had clearly stated that there’s a free knee support band for every purchase of the on-pack promo. Actually, even the word “free” would change how the customers see the item. So, if you’d like to intensify the promotional item’s attractiveness, improve the cardboard packaging design.
• POS Display – As you may have noticed, the item sits blankly on the usual store shelf. Point of sale displays improves the boring uninteresting look of an item. If you’d like to get inspiration or get tips on creating an effective POS display, please see the link below:

 

Overall, this promotional sports merchandise is a straight, no-fuzz promotion. Its simplicity makes it more attractive. So, if this item interests you or would like to know more about sports promo, feel free to contact us anytime. Our team is always ready to assist you.

 

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Promotional sports bottles with a unique design are a great way for your brands to get noticed. These custom water bottles are great as a promo gift, or gift with purchase for any sporting event. It’s a great opportunity to showcase your brand with these cool products.

 

With the use of LED bang bang sticks, you’ll be able to keep your brand front and center of the event. With its LED light built-in, you know your brand will be clearly visible around the fun and excitement as it remains visible day and night.

 

The yoga mats are made of TPE, an eco-friendly material as 100% recyclable and biodegradable. TPE is odorless and provides firm, stable support for standing postures. Also, the lightly tacky surface prevents slippage of hands and feet without leaving an odor or residue.