Win Big with Custom Mini Barrel – Old St. Andrews Shows How!

Cute and truly remarkable, Old St. Andrews‘ custom mini barrel got curious customers flocking to the shelf. It instantly grabbed our attention because of its novelty.

The miniature barrels are used to promote their clubhouse Whiskey Range and it contains Blended Scotch Whiskey- an excellent gift for whiskey lovers. But why the mini barrel?

Just like wine, whisky is aged in barrels. Oak is usually the material of choice as it enhances the taste, color, aroma, and texture of spirits and wine. Aside from oak, maple, pine, and cherry are also used.

So how are whisky barrels made? Mature oak trees are harvested, cut into planks or “staves” and air dried to lessen the moisture content of the wood. How long the wood should be seasoned outdoors also depend on the type of liquor. Seasoning the staves can affect the taste, smell, and color of the whiskey.

After seasoning, staves are then assembled and fitted inside a metal ring to keep them airtight. Once the staves are assembled, the barrel heads are fitted at the bottom and top part of the barrel.

Toasting and charring are the final steps. Toasting is done to make the wood pliable enough to be bent. But this process not only shapes the staves, it also liquefies the sugar in the wood and caramelizes it. In other words, toasting locks in that fruity note from the wood, which in turn, serves as a natural flavoring. During charring, only the top part of the barrel is burned. The heat from charring seals in the natural flavor while the charcoal takes away the bitter flavor from the liquor.

 

Offering a custom mini barrel, can be a good way to boost liquor marketing. Here’s how Old St. Andrews benefited from this custom branded product:

 

Marketing Drinks – Why The Custom Mini Barrel?

1. Resonates with the Brand

As scotch whiskey is aged in barrels, it only makes sense to offer something that correlates with their products. This is to show that they use traditional aging techniques to preserve the taste of the liquor. Doing so inspires positive brand association.

 

2. Excellent Gift

Transparent and sturdy, the clear PVC box protects the item from dust and makes the product gift-ready. It also allows merchandisers to stack the products neatly on the shelf. So customers who are looking for excellent gifts may just want to grab one of these cute custom branded merchandise. Here’s a fine example of a luxury gift for the drinks industry:

This one is more polished than Old St. Andrews’ and is complete with a tap and bung hole. This would be perfect for serving drinks so it’s more than just a decorative piece!

3. Novelty

When it comes to marketing drinks, the more novel the promotional product is, the better. The uniqueness of this drinks promotional product is what reels in customers. This serves as the final push for customers to buy the products.

4. Great for Various Campaigns

Restaurants and bars and sports organizations can learn from St. Old Andrews’ marketing scheme. As customer giveaways, they can help prolong their brand exposure beyond retail shops. Liquor brands that have sponsorship ties with sports organizations can also use custom mini barrels to promote their companies. If you want to stand out at trade shows, offering drinks in custom mini barrels would make your presentation more interesting and appealing.

 

In Conclusion…

St. Old Andrews definitely won the trust of their customers through their custom mini barrel. Because it is interesting and novel, shoppers are curious to know what this product is. They became eager to taste it, thus pushing sales up. Indeed, this miniature barrel gives the brand the exposure it needs.

Too much of something is bad, they say. Offering customers with a miniature barrel reminds them to drink moderately. It’s small so customers can pack them easily in their bags.

So, are you interested in customizing your promotional products? Aside from mini barrels, we can also help you source and design interesting drinks marketing products such as custom logo glassware, charms, custom bottle neckers and promotional drinks display. Contact The ODM Group today!

 

For more marketing inspirations, browse through these blogs!

 

Related Blogs:

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This pen pot in the shape of a barrel makes an interesting marketing gift for whisky lovers. We certainly love the ingenuity and uniqueness of the product.

 

This custom barrel dispenser is a fantastic beer marketing idea. When branded, it serves as an excellent POS display at bars and restaurants.

 

This barrel display serves as an umbrella stand and POS display for bars and restaurants. It can be placed in high traffic areas to optimize their visibility.

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