Beer Marketing Idea: Interesting Art Installation by SMB Philippines

What Makes This Art Installation a Good Beer Marketing Idea?

Our team came across this interesting outdoor display in the Philippines. This massive 15-foot tall metal arrangement wows every passerby which ends up in a quick photoshoot session.

As a marketing agency, it is always exciting to see new ideas that we can share with our clients and readers. And this particular beer marketing is indeed one of those ideas that are worthy of sharing. Let’s delve into and learn why is it one of the best.

• The artwork inspires emotional attachment.

What makes this art installation unique is that, unlike traditional marketing styles wherein brands highlight their products’ strong points, this art installation just displays the brand name creatively. And art itself elicits a strong emotional response because the artwork stirs different interpretations from different types of people. Hence, customers are more likely to remember this artwork than the usual marketing styles.

• Stands out from the rest.

Art installations are least likely to be on a brand marketer’s top list. This is because it’s hard to execute and they feel that it wouldn’t do much for the brand. But in San Miguel’s case, they’ve created something wonderful and special.

The artwork’s peculiarity adds a positive impact on the whole marketing campaign which sets it apart from the rest of the brands. Clearly, the marketing team deserves a pat on the back for this well-executed effort. Furthermore, this proves that brands should also think outside the box and should always be ready to deviate from conventional methods if the need arises.

• Engaging and interactive.

We always see interactive marketing displays — mostly LED pos displays.  But, this display from San Miguel is something different. It encourages viewers to do the moving.

This custom beverage display resembles a beer splash that slowly “moves” as the viewer walks around it. It plays with the viewer’s perception and creates multiple images of the installation.

Viewers need to discover how it works for them to see the different images of the art installation. As a result, more people take photos of it and post them online. And this could result in an increased online presence.

More interesting beer promotion from SMB…

Top 6 Beer Promotional Merchandise to Try!

If you’re in the brewery industry, these beer promotional ideas will surely help you gear up your marketing. Choose your item below!

1. Leather Beer Holster

This beer holster is definitely a game-changer!

It saves people from carrying beer bottles around with their bare hands.

Holding up beer bottles all at once might be inconvenient at times.

Thus, equipping your customers with a beer holster will be handy, especially during large gatherings and parties.

2. Beer Bubbler

This handy foam maker is designed for beer drinkers and lovers out there.

The product is very convenient to carry because of the light material used.

The product only measures 94*64*75mm and only weighs 125 g.

Thus, this portable bubbler is a great way to experience excellent foam on the top of the beer- anytime, anywhere!

3. Beer Holder

This promotional beer holder works well with a promo beer glass or beer can.

You can easily place the products in the holder when serving customers their drinks.

Doing so enhances employees’ efficiency as this allows them to carry 6 cans or glasses of drinks at a time.

This is a more effective and efficient way of serving drinks than using a tray because it lends stability. 

4. Beer Bottle Carriers

These caddies can hold and carry six bottles or cans of beverages. It has a superb insulation property that help maintains the temperature of drinks stored inside.

This makes these carriers a must-have for parties or any outdoor activities.

Not just perfect for beers, these customised beer caddies can hold canned drinks and other plastic and glass bottles.

5. LED Ice Buckets

The customizability feature of these ice buckets can help you promote your businesses even better.

You are allowed to create your design, choose your own colours, shapes and sizes, and add your business logo to these bar promotional merchandise.

The printing methods used for these are laser logo or 3D effect transfer printing.

6. Custom Bottle Opener

This wall-mounted bottle opener is made of selected black walnut and stainless steel, which is vintage, textured, corrosion-resistant and steady.

The cap catcher becomes creative, super cool, and unique with the handmade durable woven mesh.

This bottle opener comes with a magnetic board, bottle opener, cap catcher, and mounting screws.

Putting It All Together

Yes, it might have been easier for San Miguel to just put up a traditional retail POS display, but the brand chose to take risks and come up with this creative idea. Clearly, the brand’s marketing team holds brilliant ideas which prove that they are good at what they do.

Looking for more custom beer merchandise ideas to enhance your drinks marketing campaigns? You will definitely love to check out our unique beer promotional ideas we designed and manufactured for our clients. 

Harnessing Our Creativity

If this beer marketing idea interests you, please don’t hesitate to contact the ODM team. Our team is always ready to answer all your marketing and manufacturing queries.

We offer various services for the beverage industry such as manufacturing bottle glorifiers, beverage display stands, promotional gift packs, custom drinking games, and branded cocktail kits. We still have a lot more products and services to offer.

We guarantee that our designers from Mindsparks will make your product designs possible! Let’s achieve your marketing goal together!

All you need to know about using art installation for beer marketing!

What is an art installation for beer marketing?

An art installation for beer marketing is a creative and unique way to promote a beer brand or product by using an artistic display or installation that engages and intrigues potential customers.

How can an art installation help with beer marketing?

An art installation can help with beer marketing by creating a memorable and interactive experience for customers that goes beyond traditional advertising methods. It can also generate buzz and social media attention, as people are likely to take photos and share their experience online.

What are some examples of art installations for beer marketing?

Examples of art installations for beer marketing include beer bottle sculptures, interactive games or puzzles related to the brand or product, and artistic displays such as murals or 3D installations that incorporate the brand or product in a creative way.

Where can an art installation for beer marketing be displayed?

An art installation for beer marketing can be displayed in a variety of locations, such as festivals, beer gardens, bars, restaurants, or even in a public space, such as a park or plaza.

How can an art installation be used to educate customers about a beer brand or product?

An art installation can be used to educate customers about a beer brand or product by incorporating information about the brewing process, the ingredients used, or the history of the brand into the installation itself. Interactive displays can also allow customers to learn more about the product in a fun and engaging way.

Is an art installation expensive to create?

The cost of creating an art installation for beer marketing can vary depending on the complexity and size of the installation, as well as the materials used. However, it can be a worthwhile investment as it can generate buzz and attention for the brand or product.

Get Inspired by these Creative Beer Marketing Ideas…