How Can Packaging Design Innovation Benefit Your Business?

In today’s highly competitive market, brands must find ways to stand out. One effective way to achieve this is through packaging design innovation. Sleek lines, bold colours, and unique materials are increasingly common in today’s packaging. However, the benefits of these designs go beyond just aesthetics.

How Veuve Clicquot Surpises Us With Innovative Ice Box?

Veuve Clicquot‘s innovative product packaging is an excellent example of packaging design innovation. They use an eco-friendly gift box that can hold one standard bottle of champagne.

The box, when opened, turns into a beautifully crafted icebox, capable of keeping the champagne chilled for up to two hours when ice is added.

The packaging design is elegant, sleek, and stylish, making the brand more visually appealing and user-friendly. Veuve Clicquot aimed to provide a better, more luxurious experience to its customers, and the innovative packaging design helped them achieve that.

Top 5 Reasons to Pursue Packaging Design Innovation

Innovating your product’s packaging design can bring about 5 significant benefits. We listed them down for you:

1. Improve Attractiveness

In the world of packaging design, beauty is more than skin deep. A visually appealing package can attract customers even from a distance. A study conducted by Ipsos found that 72% of consumers agreed that the design of the packaging impacts their purchasing decision.

Innovative packaging design can make your product stand out on crowded shelves, increasing the visibility of your product and making it more appealing to potential customers.

The addition of the ice box to their product packaging makes Veuve Clicquot’s champagne more visually appealing and unique compared to other brands. It adds an element of style and luxury to the product, making it more attractive to potential customers.

This custom ice box reminded us of this promotional bucket design from the brand that we also featured before. 

2. Boost Brand Recognition

Packaging is often the first interaction that customers have with the product. Innovative packaging design can help to build and reinforce brand identity, making it easier for consumers to recognize your brand and associate it with quality and innovation.

A recognizable design can increase customer loyalty, with an effective design staying fresh in the mind of customers for longer periods.

The addition of the ice box compliments Veuve Clicquot’s brand identity, as it reinforces the brand’s focus on luxurious experiences and high-end products. This will help to make the brand more recognizable and memorable to current and potential customers.

3. Promote Sustainability

Today, environmental sustainability is a critical issue, and customers are increasingly becoming concerned about it. Innovative packaging design can often be more sustainable than traditional packaging, reducing waste and environmental impact while still providing a functional and attractive way to package your product.

Companies can make use of recycled materials or designs that will avoid unnecessary waste, and this will help reduce the carbon footprints of the business.

The ice box is made from eco-friendly materials, adding to Veuve Clicquot’s sustainability commitment and promoting environmental consciousness. The brand’s sustainability initiatives can also be highlighted in the packaging, further reinforcing its sustainability message.

On top of this custom ice box, the brand also used an innovative bottle jacket design to further add value to its products. Can you figure out that it’s made of recycled materials? 

4. Cost-Effectiveness

Innovative packaging design can often be more cost-effective than traditional packaging, reducing material and production costs while still delivering a high-quality product that meets your customers’ needs.

Packaging that is well designed can be reusable and durable, such that customers can use them beyond the original product’s usage. This can increase brand visibility and help to expand the product’s use-case, thereby increasing the value to the customers.

While the inclusion of the ice box adds an extra element to the packaging, Veuve Clicquot has managed to balance cost-effectiveness with functionality by creating an innovative design that serves a dual purpose.

The ice box provides a pleasing aesthetic packaging while also working to keep the Champagne chilled for up to 2 hours. This ultimately contributes to a better overall customer experience that can increase the likelihood of repeat purchases.

5. Increase Product Protection

Innovative packaging design can help to protect your product during shipping and storage, reducing the likelihood of damage or spoilage and ensuring that your customers receive a high-quality product every time.

The ice box provides better insulation, which helps to protect Veuve Clicquot’s Champagne during transport and storage. This ensures that the quality of the product is maintained, which leads to happy customers and a better reputation for the brand.

This champagne suit bag from the brand boasts an innovative design featuring an umbrella handle, providing a convenient way for individuals to transport their bottles while also serving as a unique and eye-catching promotional item.

More Innovative Marketing Examples from Veuve Clicquot:

Discover the secrets behind the success of Veuve Clicquot’s champagne POS display, featuring an alluring design in its signature shade of yellow that is sure to catch the eye of anyone passing by.

These party games sponsored by the premium champagne brand have added a fun element to its art exhibition in Hong Kong, making the atmosphere lively and enjoyable for attendees. Learn what made this strategy an effective way to leave a lasting impression on the brand’s target audience.

To sweeten the deal, each Veuve Cliquot Ponsardin bottle was accompanied by a bottle stopper. With a vibrant orange hue and charming umbrella handle design, we found this bottle stopper design interesting!

Wrapping It Up,

Apart from improving the aesthetics and protecting the product, packaging design innovation plays an important role in building brand recognition, increasing customer loyalty, and attracting customers.

Adopting a cost-effective, environmental-friendly, and user-friendly approach to packaging design will add substantial value to the customer’s experience, consequently contributing to a better brand perception and customer retention for businesses.

So, the next time you plan to launch a new product, ensure that the packaging design of the product is in line with the brand’s value proposition and resonates with the targeted customers to achieve the desired results.

Let’s Innovate Together!

ODM, together with our in-house design team, Mindsparkz, understand that packaging plays a critical role in the success of any product. It’s the first thing that customers see when they encounter your product, and it’s what makes your product stand out from competitors on the shelves.

We utilize the latest technologies and materials to ensure that your packaging is not only visually appealing but also practical and functional. Our team can also assist with the production process, working with our network of trusted manufacturers to ensure that your packaging is produced to the highest standards of quality.

While attractive packaging is essential to grab a customer’s attention, promotional gifts can help build a long-lasting relationship with them. By offering something extra, you can differentiate your brand and create a unique selling proposition that sets you apart.

Let us inspire you further with our recent projects in the Drinks Industry.

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