Why Customers Spend More for this Innovative Drinks Packaging?

Successful drinks marketing can start off with promotional product packaging. How your drink looks and feels on the shelf is as important as what’s inside it. Innovative drinks packaging can be an excellent edge for your brand and help you outshine your competitors. Here’s an example from Veuve Clicquot!

Innovative Drinks Packaging

Veuve Clicquot is a brand from one of the most prominent Champagne houses in the industry. We already have featured a lot of fun and insightful promotional stunts from the Champagne brand in our online magazine, and you can continue scrolling down to see them!

Our team recently spotted its Yellow Label Champagne line, the signature product of Veuve Clicquot’s quality and style, packed with eye-catching and innovative drinks packaging in Duty-Free Dubai.

What to Love With this Innovative Packaging Design?

Keep your bottle cool and in style with this packaging concept from Veuve Clicquot! It is designed to maintain an already-chilled bottle at its prime temperature for up to 60 minutes.

This innovative drinks packaging is just one of four iconic Veuve Clicquot products that have been sustainably reimagined and released as part of the 250th-anniversary celebration of the Champagne house.

Customers can find more of the surprising benefits of this packaging design in the custom bottle tag attached to the ice jacket.

Innovative Drinks Packaging
Innovative Drinks Packaging

Why Customers Spend More for this Packaging?

1. It’s Cool!

Unique and appealing, this innovative drinks packaging concept has turned heads in-store.

It is cool to start with and could offer much more after pulling people in.

We love how it communicates style and exclusivity at the point of purchase. It is a clever way to catch the attention of the brand’s target audiences and retain their attention, eventually convincing them that a bottle or two belongs to their shopping cart!

2. It’s Sustainable

Who could have thought that this ice jacket was made from recycled material? We are surprised too!

This innovation proves the commitment of Veuve Clicquot to sustainability, reimagining promotional products and turning them into more eco-responsible.

With the growing awareness among consumers these days, it is undoubtedly an impactful move for the Champagne house. It just adds another reason for people to be proud of following it.

3. Totally Reusable

The typical fate of a product packaging is to be thrown away in the garbage bin or piled up in the stock room.

Sometimes, no matter how well-designed, a custom packaging idea will not be compelling when they do not serve another purpose.

This innovative drinks packaging breaks that, serving an elegant appearance while being totally reusable.

It is designed to last with high-quality recycled material and 3D knitting technology. You will not regret purchasing it!

4. More than Just Packaging!

Looking at the bigger picture, this innovative drinks packaging is more than just packaging.

It embodies the brand’s principles, commitment and innovation. It communicates how Veuve Clicquot is taking part in being an environmentally responsible Champagne house.

Consequently, this provides customers with pride in following the brand and being confident with every purchase.

It can also be an excellent way to express their personality and ideals!

More from Veuve Clicquot:

By utilizing an eco-friendly gift box that transforms into a delightful ice box upon opening, Veuve Clicquot has demonstrated an impressive instance of packaging design innovation.

Learn how this unconventional shape of Veuve Clicquot’s champagne gift packaging, resembling a pencil, successfully piqued the interest of shoppers.

Discover how this captivating champagne point-of-sale display, featuring Veuve Clicquot’s iconic yellow hue, stands out and captures the interest of passersby.

Compared to the typical cooler bags for beverages available on the market, Veuve Clicquot raises the standard with its champagne suit bag.

To make it even more enticing, Veuve Clicquot included a bottle stopper with each Ponsardin bottle. The stopper features a delightful umbrella handle design in a striking orange colour, which we found to be quite intriguing!

By incorporating party games at their art exhibition in Hong Kong, Veuve Clicquot successfully injected a playful element into the event, creating a lively and enjoyable atmosphere for all attendees.

Wrapping It Up,

Brand packaging can tell people a lot about your brand and what you stand for as an organization. It can also help potential customers identify with your products or services, understand their benefits and make them feel more comfortable about purchasing from you.

Inspired by this innovative drinks packaging concept from Veuve Clicquot? Would you love to discover and explore your options in creating an innovative packaging design exclusive to your brand? Our team is here to help you!

Building packaging design for brands and businesses is one of our core services. Tap the button below to find out more about it.

We work very closely with our very own in-house design team in Vietnam, Mindsparkz – to produce quality and innovative designs. Mindsparks is The ODM Group’s brainchild, consisting of design experts managing various fields of design.

With more than 17 years of experience, we can help you with every step of the product and packaging development process.

We are also proud in producing fantastic marketing gifts for the Drinks industry. You might love to check out our projects with renowned brands:

Marketing Gifts for Drinks Industry
2023-04-13T16:03:31+08:00

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