5 Ways to Sell Your Drinks Effectively with Custom Bottle Tags

Small but definitely incredible. That’s how we can describe the custom bottle tags that drink brands use for their marketing. Who would ever wonder that these tiny bottle neckers can significantly impact any drinks promotion?

What are bottle tags? 

Bottle tags or bottle neckers, as what other people call them, are like mini POP displays attached to the neck of a bottle. It can be made from different materials such as plastics, paper, cloths, rubbers, or cardboard.

They come in different sizes and designs, depending on their purpose. Aside from the drinks industry, F&B and cosmetics also adopt these marketing tools.

 

How to Get the Most Out of Custom Bottle Tags?

From casual social outings to celebratory events, alcohol is frequently part of our lives. Thus, it gives more reason why the drinks industry is one of the biggest and highest-earning businesses in the world. Knowing this, more and more entrepreneurs try to venture into this business. Therefore, the higher the demand, the tougher the competition.

Aside from different drinks and bar promotional ideas you’ve already tried, investing in simple yet cost-effective promotional bottle neckers is proven to help you effectively sell and promote your products.

But how can you do your marketing right with these custom bottle tags? Listed below are the key points to remember on how to get the most out of these bottle tags.

1. In-Store Contest Promotion

Since then, we’ve seen beverage brands introducing and promoting their contest campaigns through the use of bottle neckers. Instead of using large banners or tarpaulins, utilising neck tags becomes more convenient for them.

You might be asking, how can I include all the contest information on that small piece of paper? Well, you don’t have to worry about packing all the details you want on your bottle tags. You can simply put some of the necessary details and add your business’s website to it. You may also incorporate a QR code to scan and direct customers to your business page.

Here are examples of in-store contest promotion implemented through custom bottle tags.

 

We found this promotion in France last 2021. Jules Mumm was giving away exciting prizes to its customers. For every purchase of their wine products, shoppers can have the chance to win one (1) out of three (3) Mini Cabrio, e-scooters, refrigerators, and many more.

 

Nederburg, on the other hand, utilised promotional bottle neckers to promote their in-store promotion in the UK also. Joining this competition allowed customers to win one out of three trips to South Africa.

The custom tags used is simple, yet became more attractive because of the tempting contest rewards.

Here’s one of the best examples of in-store competition promoted through bottle tags. Jack Daniel has given away branded bar merchandise to its customers in the UK. The bottle necker used by the brand is undeniably elegant.

Moreover, they also incorporated a QR code in this promotion, which is printed on the tags, making it more accessible to joiners.

 

2. Information Dissemination

Utilising bottle neckers to promote your product in-store is indeed a practical tactic you need to consider. You don’t need to constantly run a competition to use custom bottle tags in your marketing. Probably you want your customers to get familiar with your product or your brand. If that is the case, you can simply add customised neckers to your drink bottles and display them in the market.

Take Premier Rendez-Vous Sauvignon Blanc for example. The brand printed a few details on the necker to share some tips and info about their products.

Instead of putting all the details on the tag, they just added their website; thereby, customers will be able to see and learn their brand’s story.

 

Also, Zonin Prosecco used these promotional hag tags to introduce the new look of one of their signature products.

 

3. Use as Bottle Ornament

Perhaps you just want your product to stand out inside a retail store. And there’s no better way to do it than by using unique and eye-catching hang tags.

Take a look at this simple piece of yellow string by Amarula. The brand became recognisable because of its coloured strings accentuated to its products. Aside from yellow, they also use red and pink strings.

 

Here are other bottle necker decoratives we’ve featured before.

We spotted this on-pack medallion by Omar at the Asian Liquor section of a Duty-Free shop. This on-pack medallion gift also acts as a bottle necker. It is definitely one of the unique custom bottle tags we’ve seen.

 

This ribbon necker made Delheim’s stand out on the retail shelves. Aesthetically pleasing, this adorable tag urged shoppers to check out and avail themselves of the products.

 

4. Use to Share New Recipe

Custom bottle tags are also ideal to spice up your drinks promotion. You may add your new drinks recipe to your bottle neckers to encourage customers to try it for themselves. Make your custom printed bottle necker as more creative as possible to ensure that customers will not just pass over your products.

 

5. Gift with Purchase/  In-Pack  Promotion

We can say that gift with purchase is one of the most commonly used marketing strategies for brands in the drinks industry. We’ve featured a lot of them before. And one of the effective ways to promote the GWP campaign is by using custom bottle tags.

 

You may opt to use a small GWP product that can serve as your custom bottle necker. Here’s a sample sketch for you to understand how the concept will be done.

 

These bottle necker designs and ideas will give you more reasons to try them for your drinks marketing this year!

 

More of great bottle necker ideas we’ve featured before:

Instead of using paper or cardboard, Mud House used a luggage tag as their custom bottle necker. This idea is considered a GWP promotion. It may look simple, but this one is incredibly one of the concepts you need to try.

 

Heineken, the official Beer partner of UEFA Euro 2020, created a great buzz in the market during the big event. The famous drink brand offered its customers with free  UEFA EURO 2020 water bottle. The promotional water bottle is accessorised with informative bottle tags, making it more noticeable to EUFA fans.

 

Recently, our team spotted this captivating liquor bottle from Pyrat Rum. Chunky yet stout, the brand caught our attention instantaneously with its bottle packaging and bottle necker idea. We love how it steals the limelight in the retail space with its high-spirited concept.

 

In this promotion, an Italian brand of oil, Filippo Berio, collaborated with MSC Cruise for an informative bottle tag promotion that customers can enjoy. Read more here:

 

In Conclusion,

There is no doubt that custom bottle tags are an effective way to decorate and promote your brand. But you don’t have to settle for less or mediocre ones. Don’t forget to add a little extra marketing messaging and flare to them. But if you think they are just perfect for drinks, you are wrong.

Bottle neckers are also best for cosmetics bottles and condiments in a bottle. Having said that, it is true that their promotional potential is limitless.

 

The Role of ODM

Want to level up your brand’s packaging game? The ODM Group is here to help you out. Since 2003, we curate packaging designs for our local and international clients. Each design is meticulously planned to meet the needs of our partners.

Aside from bottle tags, it also provides services for drink brands such as producing custom bottle glorifiers, wine packaging, custom drinking games, liquor display ideas, branded cocktail kit, and many more. If you want to learn more about our services, feel free to contact our team!

 

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