Tito’s Spikes Up Vodka Marketing Strategy With Custom Bottle Tags

Tito’s indeed sets a new standard for adult drinks companies. The brand is well-known for its handmade and gluten-free vodka.  Aside from its excellent products, its huge success became possible because of its unique promotional activities. Its recent vodka marketing strategy definitely gives the brand an edge in the tough market competition.

 

Accessorized with informative custom bottle tags, the brand promotion is now hitting the shelves of various retail stores. Moreover, the branded promotional mug that Tito’s is offering is definitely an enthralling one!

 

What’s with Tito’s Vodkas’ Custom Bottle Tag?

Even something as seemingly small and unimportant as bottle tags can make a big difference in marketing. They seem to be unnoticeable, but the fact is they can be as beneficial as other marketing tools when utilized properly.

 

 

We have come across Tito’s Vodka product in the retail market, and we are astounded by the way it brings its vodka marketing strategy to the next level. The brand uses a very creative and informative custom bottle tag to invite shoppers. Let’s take a closer look at this custom printed bottle necker and how it helps the brand spike its vodka marketing strategy.

 

1. Informative

Bottle Hang tags are not just artwork. Custom bottle tags can also be used to provide customers important information about the product and the company. Consequently, giving the audience an overview of the brand before checking the back label of the product could help instantly draw passersby’s attention.

 

 

We are certain that Tito’s vodka succeeds in this area. The brand offers shoppers beforehand the details about the company and the product as well. In that way, it helps people become familiar with the brand and the product.

Another great example of an informative bottle tag is this promotion between Filippo Berrio and MSC Cruise. Find more details in the blog below:

 

2. Creative

The color combination used is undeniably eye-catching. The tag complements the vodka bottle well. In addition, each element present in the bottle tag does not overpower the other. Furthermore, the colors used and the perfect detail presentation make it look elegantly and aesthetically pleasing.

 

 

There’s no denying that the custom tag makes the brand stand out on the shelf. Organized together with other vodka brands, Tito’s becomes more stunning as it is the only one accessorized with a creative and informative bottle tag.

 

3. Cool Giveaway Item

Promotional product giveaways became a staple in marketing. Customers appreciate them, especially when they are beneficial for them. In addition, giveaway items add more value to customers’ money.

Promotional giveaway items create stronger customer loyalty and brand retention. Moreover, giving away free items encourage repeat business or purchase from the brand.

 

 

Tito’s gives its customers a chance to win its signature branded copper mug. The branded promotional mug has a stainless steel liner and can contain 12 oz of liquid. Moreover, it has a protective coating that helps prevents tarnishing. To maintain its quality, only hand-wash cleaning is recommended.

Giving away such a complimentary item makes Tito’s customers come back for more.

 

This is not the first time that we featured excellent drink marketing strategies. Take a look at these liquor brands that utilized custom bottle hang tags for their in-store promotion.

Bottle Neck Tags are prevalent in drinks marketing. Lone Whiskers has also tried to adopt this kind of drink promotion idea. The custom burlap sack packaging and its custom bottle neckers helped direct customers to its shelf display.

 

Aperol’s latest drink promotion became a success through the use of its informative custom bottle neck tag. The promotion details are all printed on the tag, guiding people on how to join the promotion. Moreover, the alluring brand color used in the bottle tag invites even more customers.

 

Belvoir made its customers excited with its “Sip & Dip” promotional campaign. Great prices awaited customers for every purchase of Belvoir Fruit Farms. But what we really love about this campaign is how we see the brand win the shelf war through the use of its eye-catching custom bottle necker.

To Wrap This Up

For the past years, we have seen most of Tito’s vodka marketing strategies. Each promotional campaign is unique, thus making people get excited about every marketing plan that the brand releases. The brand indeed does great in both physical and online advertising. Honestly speaking, other drink brands can get valuable techniques from Tito’s marketing strategies.

 

How Can ODM Help?

Being in the industry for over a decade, ODM Group has already dealt with businesses all across industries. Having said that, we can ensure that we already mastered our craft.

We provide high-quality products and services, including custom promotional giveaways, POS display units, unique brand packaging designs, and a wide array of branded promotional products.  We have a team of experienced product designers that help us curate our clients’ chosen designs. Here at ODM, we always make sure that we give the best in everything that we do.

Here are some custom bottle tag ideas used in various drinks marketing that might inspire you.

 

Related Blogs

Grant’s Whisky’s triple chance marketing strategy became the talk of the town in the past months. Its attention-grabbing bottle necker and packaging indeed played a big part in this promotional campaign.

 

Delheim’s drink promotion became more appealing because of its beautiful on-pack bottle necker. The pink ribbon attached to the bottle surely enhanced its marketing strategy.

 

Mud House offered GWP luggage tag. The GWP became more engaging with the use of its unique hang tag idea.

 

This bottle necker packaging by Yebisu beer is totally a fantastic marketing tool. Learn more about the brand promotional tool here.

 

Jack Daniel’s recently offered its valued customers some premium bar merchandise. The promotion hit the market through its elegant and branded bottle hang tags. Learn more about this promotional idea here.

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