4 Reasons Why Grant’s Whiskey Promotion Idea is A Real Game-Changer

It’s coming home! Grant’s Whisky is currently running one of its best whiskey promotion ideas in the UK again. The famous blended whiskey brand is currently giving its customers a triple chance to get home various premium giveaways. One entry, three chances of winning! Let’s take a closer look at this superb liquor marketing idea!

 

 

Grant’s Triple Chance on-pack promotion was created to make watching live sporting events more enjoyable on TV, of course, with a glass of their whiskey product.

 

About the Promotion:

This whiskey promotion was organized by William Grant & Sons UK Ltd. Residents of the UK aged 18 years and above are qualified to join the promo. However, persons related to the promoter are not allowed to enter.

One entry every two (2) weeks are allowed per consumer. Hence, entries made by trade or third parties will not be accepted. Grant’s promotion started last April 22 and will run until October 3, 2021. Daily, weekly, monthly, and top winners will be selected during the promotional period.

 

To join the promo, customers must avail of a promotional 70cl bottle of Grant’s Whisky from Tesco, Morrisons, Sainsbury’s, Asda, Waitrose, or One Stop. After the purchase, participants should enter their personal details on the official promo website: www.grantswhisky.com/win.

Meanwhile, residents from Northern Ireland are not required to buy any product to join the promo. Instead, they only have to visit the website, choose the NI country selector, and fill out the necessary information.

 

What Makes this Whiskey Promotion Idea One of a Kind?

We have already featured various drink promotional ideas before, but this particular promotion is undeniably one of our favourites. How can we say so? We have listed below the top reasons why.

 

1. Premium Contest Rewards

• Chance One – Branded Whiskey Glasses

Daily prizes will be drawn over 81 days. Grant’s will give forty (40) pairs of branded whiskey glasses will be given away to the lucky winners.

• Chance Two – Home Cinema Kits

The weekly prize includes one (1) home cinema kit. The kit comes with two (2) Grant’s whisky glasses, one (1) Samsung 2.0 Ch All-in-one Sound Bar, one (1) Kodak Luma Portable projector, one (1) Acer 82.5 Inch Tripod Projection Screen, a takeaway voucher worth £50 of the winner’s choice (UberEats, Just Eat or Deliveroo).

A total of twelve (12) weekly prizes will be drawn during the promotional period. Moreover, the same prize will be received by the 3 lucky entrants in the monthly draw.

• Chance Three – The Ultimate Home Cinema Sport Package

Premium and exciting prizes await Grant’s Whisky’s top winner. The lucky joiner will be entitled to receive two (2) branded whiskey glasses, a NOW TV Smart Stick with 12- a month Sky Sports Pass, a Samsung 2.0 Ch All-In-One Sound Bar, Kodak Luma Portable projector, an Acer 82.5 Inch Tripod Projection Screen, a living room makeover worth £1,000 from John Lewis, and a takeaway voucher worth £50 of the winner’s choice ( UberEats, Just Eat or Deliveroo).

Who would resist these amazing and premium contest rewards? Definitely, no one! All prizes are indeed tempting and surely drive shoppers crazy.

 

2. Great Chance of Winning

Grant’s Triple Chance on-pack promotion allows shoppers to get a chance to win daily, weekly, and monthly and take home the top prize. If customers miss out on the daily draw, they still have the chance for the 3 remaining draws. Since the promotion will run until October, they still have a lot of time to make their entry.

 

3. Attention-Grabbing Bottle Necker and Packaging

There is no denying that the brand’s product packaging is aesthetically pleasing one. The colour palettes used indeed complement each other. Moreover, the bottle necker where the whiskey promotion is labelled is also an attention-grabbing one. Who would not make a stopover to check this “Triple Chance” on-pack promotion?

 

4. Smart Collaboration

Tesco, Morrisons, Sainsbury’s, Asda, Waitrose, and One-Stop are some of the big names in the retail industry in the UK. Thus, they already have a significant number of shoppers daily. Making this whiskey promotion present in these stores allows Grant’s Whisky brand to secure a wide audience, thus giving them a great exposure opportunity.

 

To Wrap This Up…

As Covid-19 prevails, people are still limited from participating in different sporting events. Thus, the prizes to be given away by the brand can help sports enthusiasts enjoy watching their favourite sports on TV. Indeed, Grant’s whiskey promotion idea is economical, practical, and very relevant for its targeted audiences.

This is not the first time that Grant Whisky has offered such a kind of whiskey promotion idea. It is actually just one of the excellent marketing campaigns conducted by the company.

 

 

Here are other on-pack promotion ideas by Grant’s Whisky that we have featured before:

Grant’s custom box consists of a bottle of Scotch whisky and two (2) branded glasses. The branding and the design of the glasses make this promotion a hit in the market before.

 

Branded Flask is certainly one of the best on-pack promotions by Grant Whisky. Aside from the flask, it also includes two bottles of whiskey. This on-pack set is indeed the perfect gift for whiskey lovers out there. Likewise, the elegant design of the on-pack item makes it stand out above the rest.

 

How Can ODM Help?

Amazed by Grant’s drink promotion idea? If you want to do the same with your brand, feel free to contact our team. ODM can help you produce all the marketing products you need. From custom promotional giveaways, brand packaging design to your chosen POS display units, we can create them for you.

Our team specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector. Here are ODM, we always make sure that we provide the best quality of service to our clients. Do not hesitate to connect with us for all your marketing and promotional needs!

If you’re looking for more whiskey-related blogs, you can find them here:

 

Looking for the latest and most inspirational on-pack drink giveaways? Feel free to browse the next blogs.

Amazing On-Pack Drinks Giveaway Ideas You Don’t Want to Miss Out:

Greenall’s has launched an awesome GWP promotion. Customers can get a branded jigger for every purchase of Greenall’s Blueberry Gin.

 

Find out here how Jack Daniel’s won the market with its branded bar merchandise giveaways. Check out this blog for the prizes to be won.

 

Heineken again kicks off another branded marketing for beer. Learn more about the promotion here:

 

Aperol brand excites shoppers with its branded promotional gifts. See what makes this on-pack promotion stand out in the competition.

 

What makes Bud Light UK beer giveaway a hit in the retail market? Read the blog below to know the reasons.

 

Frequently Asked Questions:

Why should I hold a whiskey promotion?

A whiskey promotion is beneficial since it can add value to your whiskey product and make your brand more appealing to your target market. In addition to that, depending on your promotional product, it can also solidify your brand presence the more they use and get exposed to the branded product.

What are great whiskey promotion ideas?

Complementary products like glasses and whiskey stones are the best whiskey promotion ideas since they enhance the experience of drinking their whiskey.

How to hold a whiskey promotion?

There are a lot of ways to launch a whiskey promotion which can depend on the promotional item you’re giving away. If it’s small enough to be included in the product packaging, it can be a gift with purchase or on-pack promotion. It can also be a bottle necker gift.