True to their maxim, “Nothing Beats Gatorade” the energy drink brand is once again making a buzz in Hong Kong with its redemption gift promotion. The brand is offering a host of promotional giveaways with logo that sports and gym buffs would surely love!
We sighted this promotion at a 7-11 in Hong Kong. The ad was posted on the fridge door, which, for us, was a very smart move since this is the first thing customers will notice when they choose their drinks. Once they see the giveaway items being offered, they might consider buying Gatorade instead of other brands.
The fridge sticker also has a QR code that when scanned will direct the customer to the website detailing the mechanics for obtaining the redemption giveaways. So how do customers obtain the gifts?
Buy any Gatorade products and collect the cards to get a chance to obtain promotional giveaways with logo:
- 8 cards – eco-friendly fitness mat
- 3 cards – sports towels
- 2 cards – obtain sports caps
- 6 cards – waterproof bag
- 35 cards – $500 worth of sports goods voucher
Check out #NothingBeatsGatorade for more exciting updates on their marketing campaigns.
Promotional Giveaways with Logo: What Makes this Marketing Work?
Fitness Mat – The branded yoga mat is perfect for stretching, yoga, and other workout routines at home. It comes in Gatorade’s signature orange hue with its logo printed on the surface. It has a rubber underside to ensure great traction.
Branded Cap – The branded cap bears the iconic “G” logo so anyone who sees this will automatically identify the brand. Branded caps are a great way to promote a brand on the streets. It is ideal for both men and women so this is an effective promotional item that targets a diverse group of people.
Sports Towel – Custom sports towels are really useful for athletes and gym buffs. The design is also relevant to their niche. It is a simple yet really impactful promotional idea since customers will surely use them after a high-impact workout or playing sports.
Waterproof Bag – We love the fact that the customized dry bag features their tagline “Nothing Beats Gatorade.” Taglines play an important role in creating brand recall, so printing them on the bag is a great idea.
The bag is ideal for outdoor activities. Because it is waterproof, it keeps the contents dry and in good condition. Furthermore, this dry bag is something customers would flaunt to their friends because not only is it branded, but it is also stylish.
Voucher – The voucher will certainly excite shopaholics! They can choose any sports item they want with the voucher.
Here are the Reasons “Nothing Beats” Promotional Giveaways with Logo
Brand Visibility: As these gifts are very useful, they certainly boost the visibility of the brand. For instance, Gatorade’s dry bag makes a great walking billboard. People at the gym, on the streets, and even at home will surely be intrigued by the quality and functionality of the gift. We cannot stress enough the importance of custom bags with logo in promoting businesses. They can be tailor-made to your branding needs and they are high-utility so people will surely keep them for longer.
Finer Brand Remembrance: What makes practical products an effective marketing idea is that they easily become a part of their customers’ lives. With COVID 19 still on the horizon, it is important to stay healthy while staying at home. Some of the above-mentioned items can be used at home. While the dry bag and the cap would be the perfect companion when they go out.
Upsells Products: Getting cool freebies in exchange for collecting cards allows Gatorade to upsell their products. This is not the first time Gatorade has offered exciting giveaways. Last year, they offered a customized tent, cap, bag, and custom printed umbrella as redemption gifts in exchange for collecting wrappers. Check them out here:
Practical and Memorable: These products are practical and memorable. Customers will surely use them on a regular basis. For instance, they can use the cap when they go shopping and is hot outside. The more it is used, the greater the staying power.
Keep Customers Engaged: Offering promotional products with logo is certainly a great way to incentivize and keep customers engaged with your brand. Actively using the products improves customer experience, making your brand easier to remember.
What We Learned from this Campaign
Promotional giveaways with logo are a surefire way to keep customers engaged. However, not just any gift will do. It is important to make sure that the items reflect the brand being promoted. Another marketing lesson we learned is that, it is important to find the right delivery mechanisms for promotional products. In this example, Gatorade used different marketing tools such as posters and stickers, QR Code, and redemption gifts.
QR codes are a huge help to many businesses. It helps boost a business’s online presence while traditional ways of advertising such as posters and stickers are still very effective in creating an urgent call-to-action at the point of sale.
If you are ready to improve your next campaign, the first step to take is to work with a professional product sourcing agency to help you source effective and affordable promotional products. Luckily, at ODM, we offer a wide range of services that will help you jumpstart your promotions. We specialize in product deck creation, prototyping, brand packaging design, sourcing, and logistics and shipping. If you want to get exciting updates, subscribe to our online magazine.
For more ideas, check these blogs out.
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Gatorade gives back! Customers will get a chance to redeem rewards through the codes indicated on the pack. Find out why we love this idea: