Why We Love Gatorade’s Promotional Football as In Pack Gift

Gatorade’s In Pack Gift caught our eye and definitely attracted their target audience to purchase from them. Gatorade sells sports drinks, making this promotional football an effective promotional item. This is a great gift with purchase item because it complements the product that they are selling.

Why do we love this Promotional Football?

Boost Sales: Note that customers will get a free branded football if they buy 2 packs of Gatorade 1L. This effectively pushes customers to buy the required amount in order to redeem a football. As a result, one may buy more than 2 packs to obtain more freebies.

Design: The Promotional Football is designed to fit the theme of the Gatorade drink that is on promotion. The beverage is orange in colour, therefore, the Custom Printed Ball is also in a similar shade of orange. The product packaging also reflects their brand image really well. The design and choice of merchandise worked well with the brand and accurately represented Gatorade.

Costs: The cost of producing a Promotional Football depends on the material, customization, and minimum order requirement. Simple design and availability of materials are just two of the factors that will dictate the marketing budget. A customize one may require a longer time to manufacture. Nevertheless, Gatorade’s Promotional Football proved to be an excellent gift with purchase as this stimulates brand interaction on a regular basis. No matter how much it costs, the benefits far outweigh the capital.

Quality: It is important to not produce a cheap-looking promotional item just to cut production capital. The quality and material used for your promotional item are crucial because they may have an effect on the quality of your products. In order that customers to perceive your brand at a higher value, you will need to have high-quality promotional merchandise. And we can say that Gatorade’s promotional football is of great quality.

However, there is one thing that we noticed in this particular in-store display. Lipton’s poster or shelf talker is attached to Gatorade’s packaging. And this could affect both brands in a negative way. Here’s why.

 

What are Shelf Talkers?

Customised Shelf Talkers are clever promotional tools that are designed to persuade customers at the point of purchase. They are great, especially when you are trying to attract attention and gain a competitive advantage against competing brands on the same shelf. They are very popular in supermarkets, where you are facing high competition with other products with the same target audience. However, shelf talkers are sometimes implemented wrongly by brands and their marketing plans will backfire. This customised shelf talker by Lipton is a good example.

As shown in the picture, Lipton’s customised shelf talker was glued on Gatorade‘s promotional packaging. Not only this is affecting the effectiveness of Gatorade’s promotion, but this is also confusing for customers.

At first glance, it is common for customers to think that Lipton’s shelf talker and Gatorade’s cardboard display are marketing the same promotion. Therefore, this custom shelf talker that Lipton is implementing may not be effective.

This will also divide the customer’s attention, which is not great for boosting sales. Due to the overly confusing occurrence, consumers are more likely to reject the information and purchase from competitors. Therefore, we can say that this shelf talker failed to do its job of raising brand awareness and maximising profits.

 

Avoid Making this Mistake

Many brands would have invested time, effort and money in creating and executing such promotional campaigns. A mismanaged situation like this would mean that the company has wasted money on an ineffective and unsuccessful campaign.

So what should you do? In order to avoid this mistake, we suggest having your own POS display unit or free-standing display. Doing so will help you create a stronger visual impact by letting you stay in your customer’s field of vision.

Or, if you’re sharing shelf space with other brands, make sure to use posters, wobblers POS, shelf talkers, and other custom POP displays properly.

 

How can ODM help?

Keen on creating your own custom-branded merchandise to successfully boost sales and create brand awareness? Enquire at ODM to learn how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process. So contact ODM now!

For new ideas, here are blogs you should check out:

 

Related Blogs:

Football enthusiasts will surely love this football-shaped mug. Nutifood took advantage of the FIFA season in order to maximize its sales.

 

If you want some novelty in your sports promotion, here are uniquely designed football mugs:

 

Here are some of the best football-related promotional ideas you should see:

 

 

 

 

Great examples of customised shelf talkers:

Shelf advertising is known within the retail industry. Usually, brands offer a lot of great shelf talker ideas which make the grocery aisle colourful and vibrant. This helps catch the attention of shoppers and entice them to check out your products. Find out this one from Coca Cola:

 

Let your customers know more about and the latest products with these custom promotional shelf talkers. These shelf signs are great for boosting visibility inside retail stores, gaining a competitive advantage against competitors. Find out more about this Pedigree shelf talker that has been getting attention from customers:

 

Using a custom display rack, you can appeal more to your target market and boost your sales! Let us tell you what we enjoyed about the customised display rack done by the brand comfort. We also made sure to include tips on how to improve it if you are going to implement this, check it out!