4 Striking Ways Retail Point of Purchase Display Boosts In-Store Presence

When people enter a retail market, the first thing they do is find the things on their shopping list. So, with their head down on their lists, it’s already a hard task to get them to look at your brand and products. And this is where the retail point of purchase display comes to intervene.

An example of this is the Heineken product, Tiger Beer in its product retail display that caught our team’s attention in Malaysia. It’s an iconic beer enjoyed by more than 75 countries and won 40 international awards since its creation.

We’ll take a closer look at how the retail point of purchase display managed to highlight the product in a cutthroat environment such as a retail store and why you should invest in one.

How Does A Retail Point of Purchase Display Boost Your In-Store Presence?

1. It elevates your brand from the rest.

A retail point of purchase display helps consumers’ minds instantaneously put your product away from the traditional retail shelf.

This means that just by having a retail display, you’re already a league different from your competitors.

This differentiation can translate to a lot but specifically elevates your brand in your consumer’s mind. What would be easy for them to remember than the one brand that is not on the market shelf?

Here, the brand even managed to add a literal elevation by putting LED lights at the bottom of the product display.

2. It leaves an impactful impression.

As we can see from Tiger’s display, every part of the retail point of purchase display took the brand into consideration.

They used vivid colours that are strongly associated with the product and are hard to pass.

What does this imply? It means it will be easy for consumers to pick out your product against the varied colours of other products, and be able to recall your brand way easier.

Additionally, Tiger also incorporated irregular shapes and lines which people’s minds are trained to find. It makes them pop out and causes the consumer’s attention to zoom into the retail point of purchase display.

3. It looks inviting and welcoming.

When people take a step closer, they will see the words written on the retail display.

It translates to “awaken the difference” beside an LED screen that shows a video of the brand’s campaign.

It manages to invite the consumers to join them in their campaign and make a difference.

Alongside these are LED lights utilised to highlight the brand logo, the tagline and the products.

4. It enforces brand recall and awareness.

When put together, all of the aforementioned benefits ultimately lead to a stronger brand presence in-store market and a lasting impression on consumers.

The moment they step out of the market, it’s easy for them to recall the retail point of purchase display and the products on it due to the combination of colours, designs and the brand itself.

The importance of having these elements in your retail point of purchase display makes it easy for people to interact with your product and brand. They wouldn’t feel burdened or excluded.

Tiger Beer Promotions Through the Years

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SMS Marketing Promotion by Tiger Beer

Awesome on pack promo by Tiger Beer

Tiger Beer Promotion: Limited Edition Towels

Here are more retail product displays from other brands to help design your own:

Copper Dog, a whiskey brand that originated in Speyside, cleverly used scraps of pipes and attached the product display to the wall. Matching the vibes of the place with the materials used and LED lights to get people’s attention. Read more here:

Borjomi’s wooden product display immediately caught people’s attention for the clever use of wood and its design. It’s properly designed, pleasing to look at and inviting for passersby to turn into spenders.

This promotion made full use of their brand and ingredients by incorporating all of them in their retail product display. They used pop-up signs, fake wheat and plants topped with a backboard that completes the imagery of beautiful scenery. Learn more below:

Made from wood and PVC, Monkey Shoulder’s three-tiered retail product display has a simple design but manages to effectively differentiate itself from its competitors. Check out all details here:

The combination of different elements such as LED lighting, acrylic display, customized bottle glorifier, and custom-fit shelves have contributed to the aesthetics of the whole display. Read more details here:

Strike your consumers to where it matters! Be an inviting brand that leaves a lasting impression through more drinks marketing ideas. See more suggestions by tapping the image below:

To Sum It All Up,

A retail product display highlights and elevates your brand against competitors. Depending on your design and marketing aids, it can also make your product memorable increasing brand recall and awareness.

Fortunately, ODM can help you make these decisions and designs. We’re a promotional product company with an in-house creative team, Mindsparkz, who will guarantee your company a customised promotional display for your specific marketing needs and purposes.

Aside from that, we also manufacture promotional products, design eco-friendly packaging and source materials with our trusted merchandisers for your corporate gifts, purchase with purchase merchandise and even virtual event swag packs. Inquire now!

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