Sustainable Marketing: 5 Amazing Benefits of Custom Corrugated Displays

Point-of-Sale or POS displays play integral roles in marketing, especially for brick and mortar businesses. POS displays could be made from different materials preferred by brands. There are custom and innovative POS ideas that are made from metal, acrylic, and wood. But if your brand is running a sustainable marketing campaign, custom corrugated displays could be the perfect option for you!

 

We found these fantastic POS displays in France during one of our travels. These ideas are definitely something retail businesses should implement in their promotional activities, especially sustainable ones.

 

2 Custom Corrugated Displays to Get Inspired With

These two confectionery brands are not just luring customers with their signature products. Their bespoke displays surely win the interest of anyone who passes along the aisle where these POS are installed.

• Reber Free Standing Display Unit

Peter Reber opened the first Reber confectionery and patisserie café in Munich in 1865. He became famous for his homemade treats. His café then became a much-loved meeting place for the people of Munich.

For more than 150 years, the brand Reber has kept giving its best products to the world. Being hailed as one of the best chocolate brands globally, there is no denying that Reber chocolates already marked its name in history.

Its sweets are not the only ones that excite its customers. Its store displays also have a different kind of appeal that indulge shoppers. This custom corrugated display that we’ve seen only proves that. Reber branded chocolate rack display emits an elegant appeal that tempts passersby to avail themselves of the products.

 

Moreover, the colours used for the cardboard FSDU helps to highlight the brand as well as the products.

 

• Lindt Corrugated Displays

Confectioner David Sprüngli-Schwarz together with his son, Rudolf Sprüngli-Ammann, started the business in 1845. They decided to add a new recipe from Italy for manufacturing solid form chocolate. For more than 170 years in the industry, Lindt has remained one of the best chocolate brands in the world.

Aside from their tempting chocolate products, their in-store displays are also hard to ignore. For this holiday season, Lindt Christmas-themed corrugated displays are slaying the retail aisle.

There are two displays present in the store. The first one is this golden corrugated display packed with large Lindt’s Goldstücke chocolate.

 

While the second one is this POS display filled with Lindt Lindor chocolates. The display becomes more pleasing because of the colourful packaging of the products.

 

5 Amazing Benefits of Custom Corrugated Displays

Retail stores use different communication vehicles to influence their customers’ buying decisions. These tools they use are product packagings, sales promotions, in-store advertising and custom POS displays.

 

1. Cost-Effectiveness

Custom corrugated displays are a very cost-effective marketing tool that can help your business generate higher sales. Compared with other POS display ideas, the ones that are made from cardboard are cheaper to reproduce.

 

2. Environmentally-Friendly

A corrugated board is an eco-friendly material made of recyclable materials like used cardboard cartons and old newspapers. Aside from the material, the inks that can be used for printing custom corrugated displays can also be made from eco-friendly vegetable-based inks. How cool is that?

 

As you can see in this POS, Lindth promotes less toxic materials in creating their in-store displays. This kind of sustainable marketing indeed appeals to eco-conscious consumers.

 

3. Versatility

One of the best characteristics of cardboard point-of-sale displays is that they are easy to modify. Whether it’s adding shelves or pockets to hold a specific product or adding a large, flat surface for a striking full-colour print, corrugated cardboard can be easily cut and shaped.

Here are some perfect examples of creative corrugated displays we have featured before. 

 

4. Portable

Portability is one of the features that businesses would love about custom corrugated displays. Though lightweight, it doesn’t mean that cardboard displays can easily be damaged. You can guarantee that POS made from corrugated material are sturdy and can be used in the long run of marketing. Furthermore, since they are portable, businesses can easily move them from one place to another.

 

5. Easy to Manufacture

Compared with other bespoke retail display stands made from metals, plastics, and woods, corrugated POS is easier to manufacture. In addition, if changes need to be done after releasing the item, new versions are faster to produce than other POS ideas.

Thus, custom corrugated displays are perfect to utilise during seasonal marketing such as Christmas, Valentine,  or during summer.

Ever wonder how to design the best cardboard store display for your brand? Here are super easy design hacks you can apply:

 

Putting Altogether,

A combination of an eye-catching design and the correct positioning of a POS display can be a great way of promoting a brand and a product. But if you’ve doubted whether custom corrugated displays are a worthwhile investment for your business, you can consider these top 5 benefits before you decide.

 

ODM Roles

Inspired by these custom corrugated display ideas? ODM Group can help you create these kinds of displays! Being in the sourcing industry since 2003, we’ve already mastered the art of designing practical and attractive POS display units and other store displays.

Aside from this service, we also offer customising promotional giveaways, manufacturing gift with purchase ideas, and producing innovative promotional products. In addition, our team also curates brand packaging designs. If you want us to help you with any of your marketing needs, do not hesitate to reach us now. ODM Group will help you turn your ideas into a reality!

 

More Corrugated Display Ideas: