When choosing the right materials for your free-standing displays, you have a lot of options available. Cardboard and metal are the most common POS materials. In this blog, we will companre and contrast these materials to see which is more suitable for your campaign.
Here are some examples of free-standing displays from our recent travel. We have here Nodo Sukkiri, Calci Plus, and Red Bull.
Ryukakusan Nodo Sukkiri
Nodo Sukkiri is a popular throat candy and is being sold 7-11 stores in Asia. In this example, the brand has used a cardboard POS display to promote their products. They are offering flavors, which come in various packaging. Pouches hang in metal pegs while the ones packed in strips and boxes are stacked neatly on the shelf. We spotted this cardboard POP display at a 7-11 outlet.
The simple display allowed the colorful packaging to stand out. It is simple, yet effective in that it is easy to implement, portable, and cost-efficient. The characters printed on the shelf lends an authentic Japanese visual appeal, like in a real “konbini.”
Vitasoy Calci Plus
Product placement is crucial if you want to stand out. People can easily notice products placed in the front and sides. But what about the products at the back? This is where a bespoke POS display comes in. In this example, Calci Plus was able to command attention thanks to their custom free-standing display.
It stood out because the shelf is customized to their brand image. The 6-tiered promotional floor display is decked out in blue, which is their signature brand color. Each variant is stacked neatly on the shelves.
Furthermore, the poster can be changed to suit their promotion. It also has a clear acrylic cover.
Red Bull’s blue cardboard pos display is placed next to Calci-Plus one. It is smaller compared to Calci Plus’ but it also made a good first impression on us. Since there is limited space in convenience stores, Red Bull kept its display simple and not too bulky.
The three branded FSDU’s are made from different materials. Red Bull’s and Nodo Sukkiri’s freestanding retail displays are made from corrugated cardboard while Calci-Plus’ one is made from metal. Each material has its strengths and weaknesses. But what material should you use when designing a free-standing display?
What is the Best Material for Free-Standing Displays?
As the name suggests, a free-standing cardboard display is made from corrugated cardboard. It is an inexpensive way to promote your product amidst busy retail shops. Furthermore, the ability to customize allows for creative branding.
Prints come out great because cardboard absorbs ink very well. They are also flexible so you can fashion them into any shape you want. Portability, ease of transport, and mobility are also some of its best points.
The only downside to using a free-standing cardboard display is that it is not as durable as plastic, metal, and wood. As such, it requires extra care to last long. In this photo, you can see that the side panel of the display is coming off. The skeleton is made from metal but the sides are made from cardboard.
However, with proper maintenance and a little touch-up, the display would look as good as new again. Nevertheless, cardboard POS displays prove to be a practical and economical in-store display option.
Metal displays, on the other hand, are sturdier. They can be made from aluminum, copper, stainless, and steel. However, they may cost more than the usual POS display.
When it comes to aesthetic appeal, metal POP and POS displays look eye-catching. You can have them in chrome finish or powder coating.
The downside, they are a bit more expensive than corrugated cardboard, but the benefits far outweigh the cost of production and set-up.
Our Key Takeaways…
Both metal and cardboard are ideal materials for manufacturing free-standing displays. Each material comes with great advantages and disadvantages. We should also remember that functionality, beauty, and how long the promotional will last for are the elements that factor in choosing the right material for your marketing displays.
How can we help you? Here, at ODM, we work hard to deliver high-quality promotional items and displays. We have a team of designers who can help you design effective free-standing displays that suit your marketing budget and branding needs.
For more display ideas, we have listed some of our favorite blogs below:
Are you considering using an FSDU on your next project? Here’s how a freestanding display energized Coca Cola’s promotion in Hong Kong.
Look! Would you not feel happy just by looking at this Christmass-y FSDU? They also completed their Christmas promotion by putting tiny Santa hats on product containers.
How can you make the most of your FSDU? Glenmorangie will show you how:
Come take a look at Nestle’s Free standing POS display. In this blog, we will show you how Nestle utilized their FSDU to their advantage.
Red Bull brought their products to the street! They offered free cans of red bull to passersby. But what really caught our attention is the merchandisers’ backpacks in the shape of Red Bull can.
We certainly love the customized freestanding display used in promoting Gillette III. Find out what makes this display so unique: