Everybody likes to get free items. One, because freebies are obtained at no additional cost. Secondly, on-pack and in-pack gifts serve as customer rewards. But how do popular brands pull off a successful on-pack promotion? In this blog, we will take a look at Bailey’s on-pack custom drinking tumbler as an example.
Custom Drinking Tumbler
Bailey’s is offering a branded tumbler as an on-pack gift with purchase. We love this idea because it works well with the drink. It is also a practical item to have. Most importantly, it is reusable, so it is an eco-friendly choice, which helped Bailey stand out even more. The tumbler comes with a silicone lid to cover drinks.
Below, we share some of the reasons this promotional product is one of the best we have seen.
Bailey’s Marketing Hacks for a Successful Custom Drinking Tumbler Promotion
Eco-Friendly: Reusable products are not only eco-friendly, but they are also economical. Customers can use them for different types of drinks. They can also use this for hot drinks or to ask for refills at their favorite coffee shop- a great way to reduce the use of disposable cups.
Practical Value: Who does not love free items? Practical items such as custom drink tumblers and drinking glasses are ideal giveaway products because customers will surely use them. Furthermore, research says more people consider doing business with companies advertised in their promotional drinkware.
Custom Drinking Tumbler
Simple Yet Striking Design: The simple and minimalistic design is the first thing that caught our attention. Bailey’s red and gold logo stands out against the black cup. The color combination lends a sophisticated look to the freebie.
Meaningful Packaging: The packaging is also another point of interest here. The confetti prints on the box remind one of special celebrations and events. In essence, it encourages customers to celebrate with Bailey’s.
What Can Be Improved?
If you want to make a solid impact, using a free-standing display dedicated solely to your products will give you a huge marketing advantage. Custom POS displays can direct your customers’ attention products and away from competitors’. As such, we highly recommend using a promotional display to effectively drive your brand message.
Do you need help designing and sourcing your very own custom drinking tumblers to augment your campaign? Then, contact ODM today! Our team of merchandisers and designers are here to help you out. We have vast experience in manufacturing and sourcing so you can rely on us for high-quality gifts for the drinks industry.
For more marketing inspiration, we have rounded up some of our favorite blogs below.
Related Blogs
Look what Bailey’s is offering their loyal customers! In this blog, we explained why these on-pack glasses make great marketing gifts for the drinks industry.
Bailey’s packaging can be summed up in one word: “ingenious.” Find out why:
Here are excellent design inspirations for promotional drinkware:
Are you looking for new design inspiration? Check out these amazing drinking glasses!
