One way to gain massive brand exposure within retail stores is by using a customized free-standing display. Freestanding display units (FSDU’s) are standalone display units found inside retail stores. They come in various sizes and shapes and can be made from cardboard, plastic, wood, and even metal. Here is a fine example of an effective branded FSDU from Gillette.

Customized Free-Standing Display

Customized Free-Standing Display

Gillette is promoting its Blue III with a branded freestanding retail display. The color, shape, and functionality of the display caught our eyes. Below, we share with you the reasons we love this display.

 

Why Gillette’s Customized Dump Stood Out

Aesthetic Appeal: The first thing we noticed is that the free-standing POS display is well-designed and nicely-branded. It comes in their signature brand color with the top and the base featuring their iconic logo.

Customized Free-Standing Display

Customized Free-Standing Display

Functionality: With how the razors are packed, an ordinary shelf may not be able to hold large amounts of these products. Gillette opted for a dump bin style display because it is more convenient and practical. Unsold stocks are collected into the bin, thereby reducing shelf clutter.

 

Colors: There is a reason why marketing managers design their free-standing display around their brand colors. According to studies, colors can increase brand recognition by 80%. Gillette got that right! Using their signature colors made it easier for customers to recognize their display straight away.

Customized Free-Standing Display

Customized Free-Standing Display

Informative: Based on their website, Gillette 3 can give customers up to 10 gentle shaves. It has skin-sensing blades and its pivot head adjusts to the contours of the face. How amazing is that? They successfully communicated their message through an illustration explaining how Gillette 3 is different from its previous products.

 

Portability: You can also easily move an FSDU around the store as they tend to be more light-weight and less bulky than traditional store fixtures.

 

Sturdy Material: Gillette’s promotional display is made of plastic so it is durable and long-lasting. Besides, the clear material allows customers to see through the dump bin. Furthermore, the material reflects light nicely, giving the whole display a high-end look.

 

Marketing Lessons on a Customized Free-Standing Display

Because a customized free-standing display is a standalone display, you do not have to compete for shelf space. This will help you get undivided attention from your customers.

When it comes to designing a free-standing display, you need to consider the functionality and aesthetic appeal. These factors will help improve your customers’ shopping experience and boost your brand performance at the same time.

So if you need help in designing a customized free-standing display, you may contact our team today. Aside from POS and POP displays, we can also help to source and manufacture promotional products, marketing gifts, and product packaging.

For more marketing inspiration, we listed some of our favorite blogs below:

 

Relevant Articles

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Do you know what makes a great in-store display? Gillette shows us how to effectively grab customer attention with their vibrant in-store display.

 

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