A point-of-sale display (POS display) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the “point of sale”).
As virtually everything can be customizable, there is a huge range of options when it comes to POS displays. For a POS display everything from the brand name, number of shelves, shape, colour to the material used can customized. Materials used can complete transform the look of the display, and in turn, the customers view of the product or brand itself.
The main point of POS displays are that these are not only meant to sell and advertise your product, but to sell your brand to prospective customers.
Some case studies below highlight how POS Display marketing can work.
Energizer have recently used small Instore Displays within their marketing campaign. Energizer is doing this often, because it does make so much sense to go for this marketing strategy in stores.
To use such a custom Instore Display is very smart, as it is eye-catching and everybody will pass it. The bright colors and the unusual width are making this display stand so specific and interesting. Also the price display is very particular and nor as seen as in the everyday life in the supermarkets.
Dove have recently been using a new and large POS Display for their instore marketing. This kind of large POS display which is in the shape of the product, is often used by companies such as Dove; and it is a great choice for in store promotions.
Indeed, the largest chocolate manufacturer in North America is trying to increase their sales with in-store POS displays located in supermarkets.
It is the middle of the summer and not surprisingly it is extremely hot in Asia. You feel like drinking something, but among all these beverages, even the simplest choice seems hard. And there it is! Your attention is lured by this unique custom in-store beer display by Kirin Ichiban.
In this time of mass production and competitiveness, it is essential to stand out from the competitors.Maybelline adopted a simple but efficient way to differentiate its products by using an in-store POS display.
Looking for idea how to catch customers eyes when they do shopping? It is a real challenge considering how many competitors there are in the market. In this case the best idea is to stand out with the help of custom POS display which will highlight your brand among others. We like to emphasize advantages of this promotional idea on example of Nivea brand.
This summer, traveller’s transferring and flying to and from Dubai can clap their eyes on this amazing Milka custom POS Display in Dubai International Airports Duty Free.
Here is one in store marketing idea for the drinks industry, perfect for attracting new customers and increasing brand awareness – a cool LED rotation display to show off your drinks.
There are various marketing techniques for the drinks industry. TV advertising, billboards, in supermarkets. But as a new in store marketing idea we’ll show you how to attract attention with this product.
ODM have decided to share with you the the best examples of advertising POS Displays for the first half of 2016. POS Displays are essential part of marketing campaign of any retail brand and a key tool for customer attraction. Here you can find more ideas for your promo campaign and also can discover something interesting about latest POS trends.
This summer, traveller’s transferring and flying to and from Dubai can clap their eyes on this amazing Milka custom POS Display in Dubai International Airports Duty Free.
Milka is a beloved chocolate brand all over the world which belongs to one of the world’s largest snacks company’s Mondelez. This POS Display is shaped like their loved mascot cow, ‘Milka’ – a symbol of their brand. This purple cow is shown on the packaging of all their chocolate and appears in TV advertising, and that’s why everyone can easily recognize this brand promotion.
Technology is advancing quickly and companies are developing new ways to marketing and promote their brand. A recent example is this Transparent LCD Display being advertised in Hong Kong.
Using a Transparent LCD Display for the glass of a fridge, is great for drinks companies such asHeineken to promote their brand. The digital display will attract customers to the product while illuminating the logo or special offers available.
An in store point of sales display, when used correctly, can be an innovative tool for promoting your brand and product. And here we have a great example of a successful vivid use of marketing in this point of sales display by Swiss beverage brand, Schweppes, whose display is both bright and exotic looking. Below will highlight exactly why this is a good display.
Cute advertising products are a great incentive for customers to buy and collect items from a certain brand. At this bakery in Zhuhai, Japanese brand San-x and their famous character Rilakkuma have produced a set of three plates that have been put on the counter top display. These plates are a fun way to advertise your product, and with Rilakkuma being a character recognised world wide, this promotional cute advertising product is sure to be popular.
This illuminated LED in-store display is a fantastic choice for popular alcohol brand Bombay Sapphire. Ultilising airport space can be difficult, especially when trying to attract the thousands of potential customers who pass through everyday. In this airport’s duty free section, Bombay Sapphire have successfully made this in-store display eye-catching with its use of lighting and imagery.
These pint Guinness glasses were specially released to co-incide with last year’s Rugby World Cup. In the packaging the glasses hold a can of Guinness, which makes it an excellent gift with purchase item.
Digital POS displays are a fantastic tool for marketing and advertising. Here is a brilliant example of a touch screen digital menu on show in Zhuhai, China. This can be applied to your restaurant chain!
This particular pos display allows the user to browse through the menu via a tall touchscreen high-res display.
An in store display, when used correctly, can be an innovative tool in marketing your brand and product. Here we have a great example of a successful eye-catching display by vitamin drink company Berocca. This display will prove to be useful for Berocca in a number of ways. Below we will highlight precisely what these are.
Inis are a skincare and beauty brand founded in Ireland. This custom packaging is a great illustration for all brands to take note. It backs their heritage and supports their latest marketing campaign, Energy of the Sea.
This promotion by Godiva is a great example of how individual marketing ideas can compliment each other and create a strong marketing campaign. Below we will highlight the crucial elements of this promotional display and how this can be beneficial to any business or brand.
McDonald’s are undoubtedly a huge name in the food industry. Whilst this may be so, they do not stop advertising their brand. Here they have created a successful on premise display that will help to attract consumers to their brand. Many big brands actively use on premise displays in their marketing efforts, and this blog will illustrate what effects they can have your business.
Chinese New year is coming up and various stores around China are sporting the famous red and gold throughout their in store display. Here is a great example from Americas own Walmart, with this incredibly festive store design.
Shoppers are welcomed into this festive wonderland as soon as they enter the doors and what an introduction it is! These vibrant and Chinese-themed hanging decorations really set the ambiance. In central isles various impulse purchases take their place, with numerous monkey themed products to celebrate the year of the monkey.
Mammoth-sized travel tumblers, as Thermos have christened it, take centre stage in this eye catching POS display. Super-sizing employed by many brands; Red Bull, Bettina Barty and Chanel to name a few, is a great tool in getting the product and indeed brand out there and noticed.
Vibrant colours and some excellent fruity images helps support the brands overall theme and ensures that the products are out there to be seen. Organisation and presentation are essential for In store displays. As much as this can be down to the particular store workforce, if you are able to provide a design and display of a high standard you can be sure that this will translate into the treatment and presentation of the products being carried.
Today’s case about POS display free gift promotional campaign by Nestle is all about marketing with love. Currently in China, in Carrefour chain of hypermarkets, this transnational brand is offering a gift with purchase of the big jar of their powder milk – a coral heart-shaped pillow.
Nestle is a transnational food and beverage company based in Switzerland. It is the largest food company in the world measured by revenues.
he fast food restaurant industry has played host to some radical changes over the last decade. This McDonalds Create Your Taste digital POS display is a great example of the noticeable power shift from the corporate to the consumer, as well as the much needed swing of emphasis to a more healthy ‘gourmet style’ food offering.
High quality vodka and Grey Goose are two phrases that are generally in unison. No surprise then that this drinks promotion POS display is one to not only catch but caress the eye.
This promotion by Godiva is a great example of how individual marketing ideas can compliment each other and create a strong marketing campaign. This blog will highlight the crucial elements of this promotional display and how this can be beneficial to any business or brand. Click the link above.
Combining the promotional benefits of a Point of sale display and a gift with purchase. As the body shop have done here, they are displaying their gift with purchase with a basic POS display, advertising the promotional product upon entry to the store. Your Marketing budget can be used in this way too, both a gift with purchase and an in store display. A great way to promote the store, the product and the brand.
A watch is a small timepiece with different individual value to different individual persons. A watch is not just a physical material object, – its a lifestyle to most people. First impressions and the story behind your watch is therefore important, which means that when you purchase your watch you will be impressed by the soundings, which takes its part when it comes to storytelling about the watch. The watch POS display is therefore important.
A great eye-catching drinks POS display is valuable for companies that want to attract a larger group of customers. In this blog Somersby Cider distributed these eye-catching wooden barrels as a sales technique to lure peoples attention. It is not only a great looking product but also has a positive message that strengthens the brand identity.
In this post we would like to elaborate on some POS creative ideas for drinks companies. This industry is prolific in their use of POS (Point Of Sale) materials & displays in stores, so companies try to brainstorm for bright new ideas to stand out from the competition.
We have noticed that POS displays in the shape of bottles are quite popular:
This brilliantly British POS display from Lonsdale definitely encapsulates the theme of British culture well. Lonsdale is widely recognized as a British Brand of sports clothing. This British POS display was in a department store in Zhuhai , China.
Take a look at this truly unique Instore POS display by True religion. True Religion is an American clothing company. It is currently offering a double promotion within their stores in Hong Kong.
The MaBelle unique POS on the right hand side has cleverly incorporated a QR code into its display. It allows busy passers-by to simply scan the code to discover more about the promotion. This is a great way in which companies can improve brand engagement. QR codes being used apart of promotional products or advertisements, is also becoming a new trend you might want to keep an eye out for or possibly to incorporate into your marketing campaigns.
On travelling back through Shanghai airport this week we were pleased to see improved shelf space in the form of a very nice POS island display. A flatscreen TV advertised the unique functions of this adaptor and it is good to see the continued success of this promotional mechanism for Jameson.
Chivas Regal, one of the world’s original luxury whiskies is currently showing an eye-catching POS display in Hong Kong. It’s a luxury armchair, perfect for sipping your glass of Chivas in.
Glenfiddich Whisky have an excellent POS display at Heathrow airport to promote their range of Single Malts. The mix of Wood & Acrylic work well flowing around the display, with a big stags head majestically crowning this display.
Duty Free shops are excellent for showcasing new drinks products, to promote your brand and target overseas buyers who might not know your products. It is also a great way to target existing customers with high end, awe inspiring displays.
This promotional POS display was spotted in one of the biggest convenience stores in Zhuhai, China. It caught our attention immediately. With it’s unusual and creative appearance, this POS is a great idea for any drinks promotions.
The leading British confectionery company, Cadbury, is taking maximum advantage of their marketing, through the use of a number of different highly visible POS displays, as seen below:
As you can see from the photo. This is a highly unique and vintage POS display which was used in Hong Kong. The vintage POS cart is highly different compared to the displays of other cosmetic companies. This is likely to be eye-catching as it differs to competitors and is likely to gain the attention of passers-by for longer. The vintage POS is very reminiscent of an olden day market cart. It has a chalkboard and the chalked in “try me” reinforce the time period aesthetic. The shelving also makes it look like a market stall. What is also extremely interesting is that this vintage POS display also draws attention to the posters behind the cart. The posters add value to The Body Shop products. The posters state that the Body shop is “against animal testing”, “support community fair trade” and “activate self-esteem”. By visually displaying these company goals. The customer is likely to perceive The Body Shop as an ethical company.
Wandering around Walmart in Zhuhai you can see this display of Kinder chocolate. The placement was well-chosen, it was right at the entrance of the candy section. To make it even more noticeable they placed a second display right at the end of candy section to ensure it will get the attention it is requesting. Since Kinder chocolate is an imported product its therefore sold at a high price. However, looking at the almost empty shelves it clearly shows the effect of a POS display.
The future is here: using innovative digital POS displays and mixing technology-enabled experiences in physical stores with internet or mobile sales components, is now a top-trend.
The remarkable fringe branded Wall’s, with digital screen on the front size, has recently attracted our attention on the trade show in Hong Kong. Not just an ice-cream fridge, but a unique point-of-sale display: with eye-catching and colourful animated advertising messages, it will not let you just pass through.
Spotted at the Cosmoprof Trade Fair in Hong Kong: Bettina Barty, the famous cosmetics brand, is taking maximum advantage of its marketing, by using a creative POS display, made in the shape of their popular bath and shower gel bottle.
The cosmetics line Bettina Barty, produced by German company Straub GmbH, stands for affordable bath, skin and body care for the daily needs. The products’ distinguishing features are: an intense and very special fragrances, functional and shapely bottles and the highest quality.
Straub GmbH is a family-run cosmetics company based in Wertheim, Germany. It is one of the leading manufacturers of high-quality care products in the country, producing more than 900 different cosmetic products and export them to 70 countries worldwide.
Being the most important part of the marketing campaign, POS displays can attract a lot of customer’s attention and boost your sales. POS stands are used in order to gain more attention of the consumers who just pass-by. One of the popular types of the point of sale is the counter top POS. These POS saves a lot of space and can be placed next to the counter. It makes it perfect for the small stores with lack of space for the large POS.
C’est Bon, a major Chinese drinks company have created a successful on premise display that assist in attracting consumers to the product. Many big brands actively use on premise displays and put huge investment in their marketing efforts, however few successfully create ones which stands out enough to gain the desired effects.
The Swiss coffee brand Nescafé is using sensory branding in their marketing approach though a creative in-store display to evoke customers’ emotions and then increase total brand recognition. This in-store promotion is tailored to the Chinese market and was a part of the brands strategy to increase awareness in the Chinese city Changde in the Hunan province.
This interesting and eye-catching branded cart by Royal Mail represents a perfect example of a branded product, that other companies should think about implementing. This offers much more than just storage and transportation of goods, it also doubles as a POS display that can indirectly increase company’s sales and performance.
Customised Packaging is a fantastic and unique way to advertise and boost sales for a company. This marketing idea is rarely used to full effect as a strategy and so therefore provides a huge opportunity for more business to implement. This particular brand of Jamaican Blue Mountain coffee clearly reflects a business fully and successfully using this marketing idea.
Custom Display, a phrase marketing managers will be keen of. They are great ways to increase brand awareness demand attention and stand out from the crowd. Minute maid have taken this to the next level with this magnificent huge custom display on the high street of Harbin. The fruit design of this is in line with the core competencies of the drinks company, conveying the fresh and healthy message of their fruit drinks.