Many Brands advertise with creative, original promotional products and we were really impressed on a recent market survey in the Philippines.   Well known brands such as as Dole, Golden Oats, Wrigley & Dove are using tremendous amounts of promotional products in their Instore Marketing campaigns.

With over 30 examples to choose from lets start with our favourites..

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

Dole are using a unique POS Display on the shelf. This is just a great way to catch the eyes of current or potential costumers, which will automatically help you by expanding your brand awareness.

The body is pantone matched to the brands color. The product itself affects the customer as an incentive product, which will motivate them to buy this product.  This unique POS Display is one of the best solutions to catch the customers attention and gain an increase in sales through your Instore Marketing Campaign

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

Golden Oats on the other hand advertise with an On-Pack promotional product, which can directly used after making the smoothie with the Golden Oats in the morning. This custom bottle is perfect for targeting your audience, as this will be taking to work, school or uni for breakfast or as a morning snack.

This bottle is great for increasing the brand awareness and would also gain a lot of attention. An even better way would be to include the nice big branding of Golden Oats on it. There is still some potential for improving this In-store Marketing, but using such a practical promotional product will increase sales regardless.

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

Wrigey choose an over the top packaging for their In-store Marketing campaign.  This is a rather funny approach, as to promote their brand, you would not expect to have chewing gum packed in such a promotional bag. This product is clearly a eye-catcher for current and potential customers of this brand.

The Branding on the Transparent part of the Bag is a great way to remind consumers of your brand long after the chewing gum is chewed. It is a good solution to gain a big sale and to increase not only your brand awareness, but also the attention to your product and brand.

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

Extra is not the only brand which gets advertised with unique packaging, Dove also advertises with a great On-Pack Promotion to catch the eyes of the customers and to gain a lot of attention to their brand and product through their In store Marketing trend setting.

The packaging is not the only nice thing about this promotion, the free Branded Pouch allows the customer to store the deodorant directly in a modern way.   Place it with the other essential care products to any place they want, or just to store it better at home.

Consumers will love this product and will show it not only to their friends, but also talk about it and discuss the design and place they purchased this product.

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

On-Pack Promotion is a great way to motivate costumers to prefer the product instead of the one by the competitors. Equal realized that and is also using the On-Pack Promotion to promote their sweetener with such a nice branded T-Shirt. The T-Shirt is not only branded with the Logo, but also with their very amusing motto.

The fact the branding is on the T-Shirt means wherever the T-shirt is worn the branding attention will follow, increasing attention to the brand. An On-Pack Promotion with such a T-Shirt is a  great Instore Marketing idea, which will be noticed by a lot of costumers and will motivate not only current, but also potential costumers.

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

Diabetasol has also done a really clever promotion, while putting their actual product inside of this great food canister. This kind of Instore Marketing is very effective as it will catch the eye of many customers during the Instore Marketing campaign.

This free food canister is branded on the top and is just the perfect way to combine practicality with the actual product. Additional to that is this a promotional product which gives the Customer a storage where he can store his nutrition powder in the future, even if it is not from Diabetasol.
After using such a Container for nutrition powder or any other groceries that could take place in such a food container. The customer will have a big brand awareness of your brand after using it for so many different needs and will prefer your brand and products instead of the ones by your concurrence in the future.

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

Wandah! is advertising with an On-Pack Promotion too and promotes with a free measuring cup as Gift with Purchase. To use a promotional gift which can directly be used with the product makes so much sense, which got realized by a lot of different companies and brands.

Wandah! advertises with a “Starter Pack” on this product, which implements five “Sachets” and the measuring cup. This measuring cup will be used, just like the food canister, with a lot of different brands, but still will keep the brand awareness of Wandah up, as it has a nice big branding on the front. This is a good and long-term way to generate sales and attention through such a product.

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

Even Robinsons Supermarket advertised with a very useful promotional product. If you spend 3000 Philippine Pesos with a minimum of 500 Philippine Pesos on the participating brands you will get a free foldable Picnic Mat in the Shop. This is a great way to increase attention to the Supermarket and a nice way to reward client’s who purchase at the Supermarket over this Promotional Campaign.

Instore Marketing Trend 2016 Report

Instore Marketing Trend 2016 Report

The use of such Outdoor Products will increase your brand awareness and sales through the Instore Marketing campaign immensely. This will be noticed by a broad range of people from different target groups, who are joining for a picnic or just passing by. Also the premise that the customers need to Purchase products by the other brands to get this bag, will increase your image and loyalty of these brands to your company.

At ODM we love Instore Marketing campaigns, as we have significant experience in product design, sourcing and manufacturing. We can help you with your marketing budgets effectively. Be sure to contact us if you are interested in finding out more information about such a promotional products and marketing solutions.

Please also take a look to our Anchor Pages of Instore Marketing Solutions: