Kit Kat recently advertised with branded Instore Display at Qatar Airport in the Duty-Free Zone. Kit Kat is a chocolate biscuit bar, which was invented in England and is now produced by Nestlé. Such promotional set up is great to catch the eye of current or potential customers and to boost not only your sales but also your brand attention. Using POS Displays is a usual way to catch the attention and eye of the customer, that is why you need to go the extra mile and think about a unique promotional idea such as what Kit kat did with this unique POS Display.
Kit Kat has advertised with a lot of different promotional products and items before. But this Unique Instore Display not only great because of the bench in front, but also because of the big banner in the back and the unique shape of the shelves.
The Round design of the shelf in the back is great, as this will allow that the customers can take the goods from every side of this shelf and will not stand in the way of each other. It is a custom made POS display that’s bound to drive promotion and awareness for your brand.
The other shelves with a back allows for a more focused view of the customer to a certain amount of products and will boost your sales on these certain products.
Also, the bench is a great and eye-catching promotional product to use in such a unique in-store display. The phrase “Social Break” fits perfectly here to the product, as you usually break the chocolate biscuit bar too so this is a fun-affect as well. The possibility to have a rest on the bench while shopping or enjoying the Kit Kat bars is a great idea and will definitely attract a lot of customers.
Why should you think about a Unique Instore Display?
- Brand awareness. To promote with such a unique Instore Display will gain your brand awareness and attention. Your customers will talk about your advertisement, while they are in any supermarket or shop and buying your product. Your customers will take pictures while sitting on this bench and will gain you a lot of brand awareness through social media, which is free marketing for your brand and campaign.
- Additional Customers. Such a unique Instore display will not only attract current costumers during the campaign but will also attract potential customers to sit down on such a bench and to try this product. This is a good way to convince potential customers to buy your brand, which will help you in the long term.
- Eye- Catching: The unique design is definitely loud and appealing and in a place like a duty-free store (or any other store), people are more drawn to things that catch their fancy. With this POS display, your brand would stand out among the rest and there is a clear display of your product. It gives off an illusion of ease and accessibility and this is the kind of in your face promotion that inspires sales.
How can ODM help you?
At ODM we have significant experience in product design, sourcing, and manufacturing. We can help you with your marketing gifts budgets effectively. Be sure to contact us if you are interested in finding out more information about a Unique Instore Display.
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