Cosmetics Floor Display and GWP: Killer Combo for In-Store Marketing

Recently, I came across this cosmetics floor display at a Guardian store in Singapore. This eye-catching display is by Bioderma, a well-known cosmetics, and skincare brand, for their Sensibio H2O Micellar Water Set. They were also having a gift with purchase promotion set, which consists of a limited edition bottle and a cotton pad and bud vanity case.

Overall, this is an effective promotional strategy done by Bioderma to entice shoppers to purchase their products.

 

Here Are 5 Reasons Why We Think So:

Eye-Catching Design

The colour choice of red and the font is very attractive. It definitely appeals to young women shoppers, their target market. On top of the shelf, there are three circles each highlighting the good properties of their product, which customers may be interested in.

Unconventional but Innovative Design

The cosmetics floor display includes a big 3D cardboard cut out of their bottle. This intrigues shoppers and attracts them to the stand.  The product information is also big and clear for shoppers to read, they would not need to walk towards the stand and pick up a bottle to read the details.

Also, there is a shelf that displays their gift sets beside the big bottle cut out. Every shelf plank displays information about their brand and product. For example “Remove Pollutant Particles”, “Singapore’s Number 1” and “For Sensitive Skin.” This can entice shoppers to buy their products.

Limited Edition Products

On the retail floor display, the words “Limited Edition” and “Exclusive” are shown all over. Having limited edition products like on-pack giveaways and bottle design urges shoppers to buy their products in order for them to not miss them out.

On-Pack Promotion

They are also having an on-pack promotion where shoppers can receive a free cotton pad and bud vanity case. This cosmetic gift with purchase is really useful and goes well with the product. Their product is a facial cleanser and makeup remover so the user would probably need them to efficiently remove excess makeup and dirt from their skin. Having on-pack promos like this can entice the shopper to buy their product as it is value for money, plus, it will drive impulse sales.

Choice of Material

Using cardboard for the cosmetics floor display is very cost-effective. The material and manufacturing the display is fairly inexpensive. Plus, there are no limitations when designing an eye-catching custom POS display with cardboard. You can use cardboard to make different shapes like a big bottle as shown above. Not only that, but you can also use as many colours as you want! A custom cardboard display is also very sturdy and can last long.

 

Our Takeaways

A promotional floor display is a great marketing strategy to stand out from our competitors and differentiate your brand from them. An innovative and well-designed in-store display can attract shoppers to your brand and products. Having an on-pack gift with purchase can drive also impulse buys and increase sales. They are cost-effective strategies that can benefit your brand in the long run.

 

How we can help

Looking for interesting POS display designs for your next marketing campaign? Feel free to reach out to our team!

We have years of experience in the promotional products industry and have helped numerous international clients with their in-store marketing, such as designing and manufacturing POS Displays units, promotional Gift with Purchase, and free-standing displays. Our Mindsparkz team can also assist you with unique promotional product designs. No task is impossible for us!

Check out our other case studies for interesting merchandise display ideas!

 

Other Relevant Blogs

Eye-catching merchandise displays can attract more sales fro your brand. Find out how Gucci is able to excel in their perfume marketing with their display:

Gift with purchase is a great promotional idea to drive more sales. Sisley recently offered a custom bag with logo as a free gift with purchase!

Olay is also a well-known skincare brand. Find out why we also love their promotional cosmetic display!

Thinking of gift with purchase ideas for your cosmetic brand? Here are 5 factors to consideration:

Here are 3 factors you should look out for to come up with a great custom cosmetic POS display.

Frequently Asked Questions:

What is a POS display?

POS display is a specialized form of sales promotion that is found near, on, or next to a checkout counter.

Why should I go for a POS display?

POS displays are effective for fast-moving consumer goods. It is a great promotion strategy to attract customers to a certain product. It is a cost-effective way to increase brand awareness and visibility and to push for more promotions.

How can I make my POS Display effective?

Your POS display should be well-designed, creative, colourful and eye-catching. This is so that you will be able to capture shoppers' attention.