One of the best ways to maximize market reach and sales is through using well-designed POS displays. It is therefore, important to work with a professional POS display designer to ensure the quality and functionality of your unit. This example by Spam shows how a skillfully-designed and manufactured display unit delivers great results.
Spam was introduced around the late 30s and has since reached a worldwide audience. To keep up with the ever changing market trend, it’s necessary to reach out to their audience at a micro level. What better way to do this than using a good POS display? It helps drive up sales and profitability.
The brand showcases their signature products using a very unique custom POS display. Spam have had their own share of displays but I think this free standing display unit is one the best designs by their POS display designer.
This incredible take on Spam’s POS display is really smart. Spam created a bigger than life unit that resembles its famous can. Furthermore, customers could recognise the display even from afar.
What does a good POS display designer look for a good POS display?
- Design and Relevance – This merchandise display is shaped like the iconic can. It’s very creative and captures the attention of shoppers.
- Positioning – Spam places this POS display close to the meat section in the store. As a result, Spam dominated that aisle; they’re the only canned product in the area. This is a good example of strategic positioning of a POS display.
- Size – Spam’s ingenious POS display is large enough to show the brand’s entire line of canned meat products. This POS display does not focus on any one item in particular. Instead, it presents customers with many options.
Overall, we love how Spam’s POS display designer integrates everything into one successful in-store display. We’ve got to hand it to Spam and say that this is by far one of the most interesting displays we’ve ever seen. It is pretty smart and clever.
If you are interested to build your own POS display, feel free to contact the ODM team anytime. Our team of expert product designers is always ready to answer all your marketing and manufacturing queries.
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